
My friend and fellow speaker Andrew Sobel is a leading authority on developing and sustaining long-term client relationships. He has authored over eight acclaimed and bestselling books on the subject. Early in Andrew’s career, I was his speech coach. Now as a speaker, Andrew’s message is especially relevant to companies that need to standout in increasingly crowded markets. I always remind people, “Sales conversations are most effective when they are focused on your client’s concerns – not on the product or service you provide.” Asking the right questions is the only way to understand your client’s concerns. I share this excellent article from Andrew on the subject:
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