Even if you do not want to sell your business, if you prepare it so that you could, your current business will improve. I met Mike when he hired me to help him develop a speech to market his services. It worked! This article is from the content of his presentation. Enjoy. My friend Michael […]
Read More...How to Make Your Post Successful on LinkedIn
Like most people, you’ve probably been on LinkedIn for a while, you have a profile and connections – but are you using LinkedIn to your best advantage? I share this article from marketing and branding expert, Melanie DePaoli who explains how to raise your visibility through LinkedIn’s Pulse, plus a replay of my recent web […]
Read More...How to Get Noticed in Three Important Steps
Leverage Your Time When Getting Publicity! Three Important Steps For Maximum Impact by Russell Trahan, President of PR/PR Many times I speak to potential clients who think “Oh, I know I’ll be rich and famous if only I can get into ‘X’ magazine or newspaper!” Remembering up front that it takes more than being a […]
Read More...How to Make Your Business Head Shot Look Good
Does your business headshot do you justice? My friend, corporate communications expert, Rob Biesenbach was there. Rob is both an actor and a professional speaker and combines these disciplines to help executives communicate more persuasively and successfully. Like actors and professional speakers, business professionals must have a business headshot. Is your headshot up-to-date? Or are […]
Read More...12 Myths about Blogging & The Truth from An Expert
Blogging is a great way to serve your professional community and expand your marketing reach. Thank you for reading mine! For the years, I’ve had the honor of keynoting the Ragan Speechwriters Conference several times. I met amazing people who write for history – presidents and corporate leaders. Since then, when a Ragan Communications notice appears […]
Read More...7 Publicity Myths That Can Hurt Your Business
By Pam Lontos Every business needs a cost-effective way to keep their name, their products or their services in front of their prospects and customers. For many business owners, publicity is the key to such recognition and awareness. When done correctly, publicity develops your name recognition, gives your business instant credibility, and ultimately leads to […]
Read More...Keys to Social Media Marketing Success
By Pam Lontos Social Media Marketing (called SMM) is certainly the newest buzz in the PR and marketing realm. And as with any new publicity tool, people have lots of questions on how to best utilize it.
Read More...The Top 5 Mistakes of Social Media Marketing
By Pam Lontos As a business owner, you already know the importance of utilizing traditional PR – print, radio and TV exposure – to keep your name circulating in the marketplace. Now, however, there’s a new PR outlet you need to become familiar with. It’s called Social Media Marketing, and when combined with your traditional […]
Read More...Building Good Media Relations Can Grow Your Business
By Pam Lontos As a speaker, you’ve probably heard media exposure can greatly help your business, especially during tough economic times when marketing budgets are low and competition is high. The truth is, learning to leverage the power of the media can help you stand out from the competition without expending your resources. If you […]
Read More...The Dos and Don’ts of Dealing with the Media
By Pam Lontos As a speaker, you probably know how important publicity is to the success of your business. But the truth is, many speakers, high-level executives and even marketing and public relations managers (and maybe you’re one of them) make crucial mistakes when dealing with the media – and then they end up on […]
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