Give a Speech! Every service club and community group is looking for a free speaker next Thursday at lunchtime. Okay, it could be Wednesday morning at breakfast or even in Zoom. You get the point! If that is you, do not overlook a magnificent marketing opportunity. Here is a roadmap of everything you need to […]

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Even if you do not want to sell your business, if you prepare it so that you could, your current business will improve. I met Mike when he hired me to help him develop a speech to market his services. It worked! This article is from the content of his presentation. Enjoy. My friend Michael […]

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Like most people, you’ve probably been on LinkedIn for a while, you have a profile and connections – but are you using LinkedIn to your best advantage?  I share this article from marketing and branding expert, Melanie DePaoli who explains how to raise your visibility through LinkedIn’s Pulse, plus a replay of my recent web […]

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Leverage Your Time When Getting Publicity! Three Important Steps For Maximum Impact by Russell Trahan, President of PR/PR Many times I speak to potential clients who think “Oh, I know I’ll be rich and famous if only I can get into ‘X’ magazine or newspaper!” Remembering up front that it takes more than being a […]

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Does your business headshot do you justice? My friend, corporate communications expert, Rob Biesenbach was there. Rob is both an actor and a professional speaker and combines these disciplines to help executives communicate more persuasively and successfully. Like actors and professional speakers, business professionals must have a business headshot. Is your headshot up-to-date? Or are […]

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Blogging is a great way to serve your professional community and expand your marketing reach. Thank you for reading mine! For the years, I’ve had the honor of keynoting the Ragan Speechwriters Conference several times. I met amazing people who write for history – presidents and corporate leaders. Since then, when a Ragan Communications notice appears […]

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By Pam Lontos Every business needs a cost-effective way to keep their name, their products or their services in front of their prospects and customers. For many business owners, publicity is the key to such recognition and awareness. When done correctly, publicity develops your name recognition, gives your business instant credibility, and ultimately leads to […]

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By Pam Lontos Social Media Marketing (called SMM) is certainly the newest buzz in the PR and marketing realm. And as with any new publicity tool, people have lots of questions on how to best utilize it.

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By Pam Lontos As a business owner, you already know the importance of utilizing traditional PR – print, radio and TV exposure – to keep your name circulating in the marketplace. Now, however, there’s a new PR outlet you need to become familiar with. It’s called Social Media Marketing, and when combined with your traditional […]

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