Learn the Right Way to Prepare a Presentation

When you open your mouth at every stage of your career, you sell yourself, your ideas, your value, and your ability. Fortunately, even if you’re not a born communicator, the ability to deliver a powerful presentation can be learned. I share this story about one intelligent and ambitious MBA:

Mary might have been the smartest in her class, but public speaking wasn’t part of her MBA program. Even with extensive planning and preparation, she made some prevalent mistakes. These mistakes bored them and ultimately lost her audience. When you learn the right way to prepare a presentation, you will save yourself time. You will deliver your presentation knowing that your words will not bore your audience but will hold their attention and get your message heard.

When you improve your public speaking and presentation skills, you increase your confidence and gain a valuable tool in furthering your career goals. If you avoid public speaking at the high cost of your success, why not get the training you need to speak confidently in public?

Can You Relate to Mary the MBA?

If you need help, let’s talk.

“Patricia Fripp is a genius speech coach. Even for seasoned professional speakers.” Tracy Hooper, President, The Confidence Project

“As a seasoned speaker coached by Patricia Fripp has helped me deliver my game-changing message with more power and eloquence.  My client testimonials and feedback prove it.” Ron Karr, CSP, Past President, National Speakers Association

“Your coaching, along with FrippVT, helped us land one of our biggest sales ever.”  Mike Stryczek, President & CEO, AB&R

“As a speech coach, Patricia Fripp is a miracle worker.” Larraine Segil, Chairman and CEO, Exceptional Women Awardees Foundation.

“I would have paid $3000 for a year of FrippVT.”  Mitzi Perdue, Professional Speaker and Author.

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Keeping the audience interested... Executive Speech Coach and Creator of Fripp Virtual Training, Patricia Fripp.
Executive Speech Coach and Creator of Fripp Virtual Training, Patricia Fripp knows how to keep an audience interested.

Q: What is the secret of delivering a good presentation?
A: The audience is interested.
Q: How do I know that they will be?
A: If it is interesting, entertaining, and your audience can see themselves in your presentations… your audience will be interested.

Therefore, ask yourself these three questions:

  • Who is my audience?
  • What is their interest in my subject?
  • If they embrace my subject what is the result to them?

In other words, we are often “selling” the result of what we are addressing in our presentation, not the presentation itself. I share more on capturing your audience’s interest in this brief video:

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Conference Room Report to Senior Management
You can report to senior management without being nervous, whether it’s a formal presentation or a boardroom conversation.

As a Presentation Skills Expert, I’m often asked, “Patricia, how do I report to my senior management without being nervous?” The secret is to be prepared, clear, concise, and to act confident. Now, how do you appear confident when you’re nervous?

First, prepare. Script out exactly what you are going to say, at least the opening of your presentation or conversation. It could be as simple as, “Thank you for the opportunity to update you on our project”, or “The purpose of our meeting is to . . . ” or “As you will remember, at our last meeting, you challenged us to . . .”

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Presentation expert Patricia Fripp reminds her speech coaching clients that specificity is the key to credibility.
“Specificity builds credibility,” Patricia Fripp reminds her presentation skills coaching and virtual training clients.

What Do You Really Mean?

Every day in my role as an executive speech coach and the creator of FrippVT, I always say, “Specificity builds credibility.”

I listen to intelligent engineers, experienced leaders, and true experts in every field and find that too many are sloppy speakers. If you want to build your credibility, listen to what you say.

Here is a simple solution. You need to recognize both your strengths and areas to improve.

You Will Not Improve What You Are Not Aware Of

Record casual conversations and your side of a phone call or when you are leading a meeting. If you are like most of my clients and you will find out how often you use sloppy and not specific language.

Even my most intelligent clients fall into the trap of using the word stuff.

Stuff is rubbish. What do you really mean? At Thanksgiving and Christmas, I will give you a break if you are talking about the turkey.

Of course, in everyday conversation we don’t normally prepare what we’re going to say – so, it can feel natural to be non-specific. However, I guarantee that your important conversations and presentations will be much better if you examine your current speaking habits and then consciously build specificity into your everyday language.

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How to Make Your Audience Interested in Your Presentation
Do you know how to make your audience interested in your presentation?

When you start to put together a presentation, what do you think about? You probably wonder how to make your presentation interesting to your audience.

I recommend that you begin by knowing your audience and understanding not only what they need, but also what they want. They need to have “buy-in” for your topic. This means you will help your audience see why your topic is relevant to them, how it benefits them, or how it can enhance their lives. I share more on capturing your audience’s interest in this brief video:

Let me help you deliver your presentation with knowledge and confidence.

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Rehearsing Your Presentation Céline Dion Taking Chances World Tour in Sept 2008 at the Nassau Veterans Memorial Coliseum in Uniondale, NY on Long Island by Erin Nikitchyuk
Celine Dion demonstrates how rehearsal pays off.

Bruce Springsteen, Céline Dion, Tom Hanks, Meryl Streep, Winton Marsalis, Beyoncé, Justin Timberlake, Kristin Chenoweth… imagine how any one of these top performers would respond if you asked, “What role has rehearsal played in your career?” Without a doubt, rehearsal is essential to success.

You’ve crafted an amazing presentation. You know that it will grab your audience’s attention and keep it. You’ve incorporated techniques and strategies from trusted advisers, but you’re busy. You feel like you don’t have an extra minute in your day to practice your delivery, so why bother?

Rehearsal is critical to the success of your presentation. I explain why rehearsal is essential and how to work it into your whirlwind life in this brief video. Enjoy!

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With current technology, you might not be surprised at how often I’m asked, “How do you use video in your business?”

As often and in as many ways as possible! We have a green screen, professional lighting, and great recording equipment, and my assistant has become highly proficient at adding backgrounds, images, and branding. This is no longer just for Hollywood and ad agencies. Small business and entrepreneurs can use to our advantage. You can even add vintage videos.

Videos are effective for promoting upcoming events, webinars, and for explaining how to make the most of an upcoming seminar or coaching experience. We record live speeches, cut them into segments

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Vivien Leigh grabs the audience from her first moment onscreen in Gone with The Wind. Wikimedia Commons image.
If you don’t grab your audience in the first 30 seconds and hint at more to come, you lose them. This is true in film and in public speaking.

Do you know how to grab your audience? The first thirty seconds of your presentation are critical, like the first page of a book or first seconds of a TV show or film. If you don’t make an impact and hint at more to come, you lose your audience.

Good movies, TV shows, and books, like good speeches, often open with a flavor scene, grabbing attention and positioning the audience for what is to come. Take a classic movie that has been a favorite for eight decades, Gone with the Wind. Neither the book nor the film opens with a discussion of the causes of the Civil War. Both start with Scarlett O’Hara sulking because the impending war might interrupt her social life.

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prospect's needs must be central to your sales presentations from FrippVT
Patricia Fripp explains how to make your prospect’s needs central to your sales presentation through FrippVT.

Selling to large enterprises can be complex, but your sales presentation does not have to be. You are often speaking to the audience of your audience. In other words, your presentation will be repeated and discussed for months with individuals you may not have met.

When your message is clear, concise, and focused on the prospect’s needs or opportunities, you have their attention. Everyone on the presentation team must deliver a consistent message and be well rehearsed.

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I am often asked, “How can I be confident that I’m connecting with my audience?” The answer is, “Make an emotional connection.” Whether you speak at a boardroom table or in a vast auditorium, your goal must be to connect emotionally with your audience. Emotional connection is key to ensuring your message is heard. Here is my best advice on how to connect emotionally with any audience. Enjoy!

Have you signed up for a trial of Fripp Virtual Training? FrippVT is an easy, convenient, cost-effective way to become a powerful, persuasive presenter. Sign up for your free FrippVT trial.

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