Rehearsing Your Presentation Céline Dion Taking Chances World Tour in Sept 2008 at the Nassau Veterans Memorial Coliseum in Uniondale, NY on Long Island by Erin Nikitchyuk
Celine Dion demonstrates how rehearsal pays off.

Bruce Springsteen, Céline Dion, Tom Hanks, Meryl Streep, Winton Marsalis, Beyoncé, Justin Timberlake, Kristin Chenoweth… imagine how any one of these top performers would respond if you asked, “What role has rehearsal played in your career?” Without a doubt, rehearsal is essential to success.

You’ve crafted an amazing presentation. You know that it will grab your audience’s attention and keep it. You’ve incorporated techniques and strategies from trusted advisers, but you’re busy. You feel like you don’t have an extra minute in your day to practice your delivery, so why bother?

Rehearsal is critical to the success of your presentation. I explain why rehearsal is essential and how to work it into your whirlwind life in this brief video. Enjoy!

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Patricia Fripp Shares the Biggest Mistake Sales Professionals Make
Patricia Fripp shares the biggest mistake sales professionals make and what to do to make your sales presentations powerful and persuasive.

“Patricia, what is the biggest mistake sales professionals make?” I was recently asked this in an interview. My answer?

Not rehearsing.

I expected to hear, “We lock the presentation team in the board room for a week. We go over our parts, video, and review. Then we bring in at least five different audiences of team members to listen and give their feedback.”

This is what he actually said, “We are lucky if we do a run-though in the back of Sylvia’s car before we walk in.”

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With current technology, you might not be surprised at how often I’m asked, “How do you use video in your business?”

As often and in as many ways as possible! We have a green screen, professional lighting, and great recording equipment, and my assistant has become highly proficient at adding backgrounds, images, and branding. This is no longer just for Hollywood and ad agencies. Small business and entrepreneurs can use to our advantage. You can even add vintage videos.

Videos are effective for promoting upcoming events, webinars, and for explaining how to make the most of an upcoming seminar or coaching experience. We record live speeches, cut them into segments

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Casablanca Film Poster Is your message clear? Bill Gold [Public domain], via Wikimedia Commons
Great films and good speeches have a message. Is your message clear?
What’s your message? Legendary Hollywood producer Sam Goldwyn was quoted as saying, “If I want to send a message, I’ll send a telegram.” Yet, great films and good speeches do have a message. Some recent movies consist mainly of CGI explosions and chase scenes. They’re exciting, but at the end, the audience is usually left with a big “So what?”

In a speech, the funniest or most exhilarating story will be pointless if you don’t tie it into your theme and provide a lesson for the listener.

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Vivien Leigh grabs the audience from her first moment onscreen in Gone with The Wind. Wikimedia Commons image.
If you don’t grab your audience in the first 30 seconds and hint at more to come, you lose them. This is true in film and in public speaking.

Do you know how to grab your audience? The first thirty seconds of your presentation are critical, like the first page of a book or first seconds of a TV show or film. If you don’t make an impact and hint at more to come, you lose your audience.

Good movies, TV shows, and books, like good speeches, often open with a flavor scene, grabbing attention and positioning the audience for what is to come. Take a classic movie that has been a favorite for eight decades, Gone with the Wind. Neither the book nor the film opens with a discussion of the causes of the Civil War. Both start with Scarlett O’Hara sulking because the impending war might interrupt her social life.

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prospect's needs must be central to your sales presentations from FrippVT
Patricia Fripp explains how to make your prospect’s needs central to your sales presentation through FrippVT.

Selling to large enterprises can be complex, but your sales presentation does not have to be. You are often speaking to the audience of your audience. In other words, your presentation will be repeated and discussed for months with individuals you may not have met.

When your message is clear, concise, and focused on the prospect’s needs or opportunities, you have their attention. Everyone on the presentation team must deliver a consistent message and be well rehearsed.

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I am often asked, “How can I be confident that I’m connecting with my audience?” The answer is, “Make an emotional connection.” Whether you speak at a boardroom table or in a vast auditorium, your goal must be to connect emotionally with your audience. Emotional connection is key to ensuring your message is heard. Here is my best advice on how to connect emotionally with any audience. Enjoy!

Have you signed up for a trial of Fripp Virtual Training? FrippVT is an easy, convenient, cost-effective way to become a powerful, persuasive presenter. Sign up for your free FrippVT trial.

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What would it mean to you if you could Amplify Your Coaching Business? If every time you presented to a client you were powerfully persuasive, clearly concise, and capable of inspiring your clients to take action? What would it mean to your business if you could land multiple clients from a single presentation?

The more complex our coaching businesses become, the clearer and more concise our ability to communicate needs to be. As a coach, it is equally important to be able to deliver a powerful, persuasive presentation to build your credibility and your business. Join me, Tuesday, April 25th, 2017, 9:00am PST/10:00am MST for Amplify Your Coaching Business. In my complimentary web event, you’ll learn powerful presentation techniques that guarantee your message will be remembered, repeated, and will inspire your clients to take action.

Register now for Amplify Your Coaching Business!

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Perhaps you can relate to this situation: “Hi, Fripp! Next week I’m invited to deliver a speech to a 500-person audience, and it’s been six months since I’ve spoken in public. What are your suggestions to help me be less nervous?”

No matter how seasoned you are, it’s still natural to feel some apprehension at times. I share some strategies for overcoming nervousness below. To get over feeling nervous, start by building from your strength. Enjoy this replay from my recent webinar to help you structure your speech then enjoy my article explaining how to build your confidence and prepare for your presentation:

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Patricia Fripp Executive Speech Coach
Find out how you can save time when preparing your presentation. Patricia Fripp explains how in her upcoming webinar and through FrippVT.

Would it shock you to know that most professionals waste valuable time organizing their presentations? If you begin your process by opening your last PowerPoint presentation you may be guilty of falling into the trap of believing that is your presentation. Don’t get me wrong, I love PowerPoint. I often say, “Use more slides with less content on them.” However, PowerPoint is a visual medium and an aid to your presentation. You are the star. The creative process starts with paper, a flip chart, or white board. Don’t hyperventilate. You can look at your last slide deck if it is the same subject. We will then revisit, refocus, and rescript your message.

Enjoy the replay of my webinar where I share secrets to presentation preparation and a foolproof speech structure to save you time and help you maximize your impact. You will learn about the premise, opening options as well as speech structure. You will also see a segment from www.frippVT.com on your the premise formula. 

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