Rehearsal Is the Work in Sales Presen
tations
Oscar winner Sir Michael Caine said, “Rehearsal is the work; performance is the relaxation.” That applies equally to delivering a sales presentation.
When delivering a recent sales presentation skills training Dan, the national sales manager, told me, “It takes us a year to have the opportunity to deliver an hour presentation to executives from the company of one of our prospects. At that point, a new relationship is worth
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On the evening of April 18, 1775, Dr. Joseph Warren summoned Paul Revere and gave him the task of riding to Lexington, Massachusetts, with the news that British soldiers stationed in Boston were about to march into the countryside northwest of the town. Paul Revere never shouted the legendary phrase later attributed to him “The British are coming!”
Whenever you open your mouth, whether your audience is one person or one thousand, you want to get a specific message across. Maybe you want your opinions heard at a meeting, or you will be giving a formal talk. Perhaps you deliver sales presentations. To present, persuade, and propel with the spoken word, be aware of this major pitfall: irritating non-words.

Do Your Irritate Your Audience?

