Then here is some advice from Patricia Fripp, THE Executive Speech Coach
Never waste your audience’s time with trivialities. I heard a speaker addressing a San Francisco audience. He started with how nice it was to be there, how great the weather was, and how he loves our restaurants. Who cares? I didn’t race across town to hear him talk about weather and restaurants.
Read More...Speakers: To persuade, get concrete. To inspire, be abstract.
Reposted by Patricia Fripp and the content is from Denise Graveline.
Should you try to inspire your audience–or persuade them? Are you speaking about why your audience should do something–or how to pull it off? New research suggests that decision depends on the timing of your message and what the audience has to do next, whether that deadline is in the future or next week.
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The masters were Syd Field, John Truby, Linda Seger, Christopher Vogler, and Michael Hauge. Michael is a long-time friend of mine and will be at 2013 Lady and the Champs!
You may not have heard of them, even though they’re each outstanding representatives of the industry we call Hollywood. They teach and coach screenwriters much like World Champions’ EDGE teaches and coaches presenters.
As Darren wrote in his newsletter Stage Time, “In a lucky conversation with a famous Hollywood star (who asked me to not use her name), she had advised me to get Syd Field’s The Screenwriter’s Workbook. I knew of Michael Hauge from Fripp’s interview with him for the EDGE community (find their conversation at WorldChampionsEDGE.com). Each of them has too many distinguished credits to list here.”
Read More...Darren LaCroix reminds all speakers to periodically ask ourselves if we are are “…appealing or appalling?”
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Do You Know How to Promote Yourself and Your Business? Media Expert at New Media Expo
By Patricia Fripp and reprinting with permission by Dan Janal.
Dan Janal has been a long time mentor as far as PR and now new media are concerned. Last year he was excited about Blogworld now New Media Expo. As I subscribe to the philosophy “If someone you admire and wish to emulate gives you advice…don’t ask “how much does it cost?”…do it!” Taking advantage of early sign up it was very cost effective.
Here are some of Dan’s notes from his newsletter. Hope you enjoy!
Media Expo Roundup
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Patricia Fripp is a Hall of Fame keynote speaker, executive speech coach, sales presentation skills trainer and partern in World Champions Edge coaching community.
Tried-and-true words and phrases are convenient, but they are also truly trying—as with clichés, when a writer or speaker relies too heavily on stock usage, the resulting prose is tired and uninspired.
Watch out for the following deadly usages.
1. After having: “After looking around, I chose a seat” is fine, and so is “Having looked around, I chose a seat,” but “After having looked around, I chose a seat” is redundant. “Having” means that the action has already been performed, so the context is clear that the writer is writing after the fact.
2. Aged: Identifying the age or age range of a person or a group with this word puts the subject(s) in a category with cheese or wine. Write “50 years old,” for example, instead of “aged 50 years,” or “ages 21-34” rather than “aged 21-34.”
3. Aggravate: To aggravate is to make something worse, not to bother, annoy, or irritate.
4. And also: And and also are redundant; use one or the other.
5. Anticipate: To anticipate is to foresee (and perhaps act on that foresight), not to expect.
6. Anxious: To be anxious is to feel distressed or worried, not eager.
7. Approximately: How about using about instead? Save three syllables. For scientific or technical references, approximately is fine, but it’s a bit much in most other contexts.
8. As to whether: “As to” is extraneous; use whether only.
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As a public speaker and executive speech coach I find there are many parallels between musical performance and public speaking. My question when attendees at my speaking schools tell me, “I am nervous when it comes to public speaking!” is, “Are you nervous because you are inexperienced and do not have a coach, mentor, or class to teach you how?” Even experienced speakers and performers get nervous. We have to channel our energy and get comfortable with our message. Let us now go to my brother, legendary guitarist, Robert Fripp. Enjoy this excerpt from his diary:
Read More...Long & Foster Sales Presentation Skills.
Is 2013 the year you double your sales? After our January meeting you will have all the tools. Patricia Fripp is looking forward to being your personal coach.
By Patricia Fripp and Darren LaCroix
Over the last fifteen years Darren and I have met hundred’s of speakers who are not sure what to talk about. We created this program to help all public speakers search their lives for unique and original content.
“This program is like being able to sit down with Darren and Patricia for a whole afternoon after an NSA meeting and having a private workshop where they tell me exactly what to write to perfect my keynote. I can listen to it again and again, and I get to learn at my convenience and at my pace. This program does exactly what it says it does, and it can be summarized in one word: SYSTEM! It’s like shelving that lets you take all the inventory you’ve accumulated through your life experience, your stories, your goals, your audience needs, etc. and know EXACTLY where to put it! This is one of those programs you’ll listen to over and over again because it feels just like having your friends Darren and Patricia over to visit about your business.
So many useful do’s and don’ts. And so many CHOICES on how to do what has been PROVEN to work but in your own unique way. If you charged what this was worth, I could never have afforded it, so thanks for the bargain!
Imagine being able to call your friends Darren and Patricia and ask them to meet you for a cup of coffee just to chat about how to improve your business. The content of this program feels like just that! If you’ve found yourself saying, ‘I’ve got this great story, but I don’t know how to shape it…’ or ‘I just need a way to transition from the stories I know the audience loves into the points the client wants made…’ or ‘I would sure like to have a way to build rapport with the audience in the first 30 seconds or so…,’ this program answers those questions and a whole bunch more that you might not even have thought of.
You can build a keynote from scratch or rethink, refine, or completely rebuild what you’ve already got with this program. So many choices, but no useless clutter. This program was built with action in mind!”
Dr. Burt Smith, CME, CQM, PCM
“It has been exactly one month since I received an advance copy of this product through Darren. I have listened to it every day at Honda University as I drive an hour to and from work. This is a fabulous product packed full of real ideas, tips, and suggestions. It will not do the work for you, but it will keep your work organized and focused as you develop your keynote speech.
I have not started, but I have been mining my life for the ideas that I will use to develop my first keynote speech. The ideas are far reaching. Patricia and Darren, you have taken the mystery out of the keynote writing process. You do not remove the work, but you do eliminate the misstep and wasted effort one would make without this great resource.
Thank you for sharing your experience and process. I will see you on the road and will personally thank you when we meet.
Joe Arnold, DTM, V.P. of Membership, Aspinwall Toastmasters
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by Patricia Fripp, CSP, CPAE
Some people think that if they talk longer, they are giving more value for money. Actually, audiences are eager for content, presented as efficiently and memorably as possible.
Here’s another way to look at it. Transcribe one of your speeches, count the words, and divide your fee by the number of words. This gives you a dollar and cents value for each word.
Now delete all the unnecessary fluff and filler. For example, avoid clichés like “each and every one of you in the room.” How often have you heard speakers say that, adding eight unnecessary words? When your transcription is lean and clean, count the words again. Divide by your fee. Notice how much more valuable each word has become. Make every word count!
One of my coaching clients was a sales manager at the Fairmont Hotel in San Francisco. He was a great salesperson one-on-one, but now he was facing a group of ten. “I’m very nervous,” he confessed. “How do I sell to so many people?” A corporation was debating whether to bring their convention to the city.
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Receive free, on-going Fripp webinar invitations, sales and presentation skills information, and special discounts from Executive Speech Coach, Sales Presentation Trainer, and Professional Keynote Speaker, Patricia Fripp, CSP, CPAE. As an added bonus, sign up now and receive a free copy of Patricia Fripp’s How to Present and Teach in the Virtual World.
