Use technology to enhance your message, not to eclipse it.
Two executives came to me to give a speech about a new product. They spent some time describing it, but their explanations were so complicated that it was challenging for me even to begin to understand what they were selling.
I knew that if I couldn’t “get it” through our conversation, the non-technical audience they were attempting to sell to would not either.
Finally, I asked them, “How will this change how your customers do business? Tell me about the impact this will have on their lives.” At the end of our work together, they walked out with a great speech supported by their PowerPoint slides.
One commented, “What a great process! Usually, we put together 40 PowerPoint slides and then decide what to say in between.”
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