In the speaking world, the media stars are the keynote speakers. A lot of seminar leaders and trainers ask me how they can adapt their material to this intense, high-profile, and often lucrative specialty.

“The keynote speech comes from the discipline of show business. The seminar comes from the discipline of teaching.”
—Bill Gove, First President of the National Speakers Association

“With a keynote speech, the presenter is the star. With seminars, the leader needs to make the audience members the star.”
—Don Thoren, Past President National Speakers Association and Long-time Seminar Leader

To understand the big difference between keynotes and seminars, start by appreciating the unique characteristics of each. “Conversations occur in both keynotes and seminars,” explains Fripp Associate, Dr. David Palmer, Silicon Valley management guru, seminar leader on negotiations, and professor in the MBA program at Santa Clara University. “In a seminar, attendees learn more when you get them to do most of the talking. Your role is to set up the situations and guide them, letting them teach each other. But with a keynote speech you are presenting a conversation between you and each member of the audience. They are talking back to you in their own heads. During your speech, ask questions, then pause while the audience members think about what you have said.”

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By Pam Lontos

The key to a better publicity campaign is more articles, more quotes, and more interviews. For maximum effectiveness, you need to get yourself into as many publications and on as many shows as possible. But every show and every publication is different. So how can one person with one keynote attract the attention of several media outlets? The answer is simple: a great hook.

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Do you want keynote success? Of course you do. Here some important questions to ask when your are giving a speech. This You Tube video clip is a real life example of how, in my role as an executive speech coach, I coached a GAP executive to give a speech to 500 GAP store managers.

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In the early 1990’s I attended John Cantu’s Comedy Writing Classes. Soon after we became the best of friends. In fact we collaborated on many projects including The Story Behind Awesome Storytelling. One idea he used to teach news comedians was to use headshots that were…funny!
Now living in the world of paid professional speaking, where many of us consider it “business show business” the idea is important. How can you show how creative you are by your photographs? Here are some samples from some of my most creative friends.

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People ask me, “What’s the difference between a good Toastmaster and a professional speaker?”

There are many degrees of speaking excellence. I first joined Toastmasters in 1975. (Toastmasters International is a non-profit educational organization teaching public speaking and leadership skills through a worldwide network.) Next, I attended Dale Carnegie courses for public speaking, sales, and management. These experiences were just the start on my journey to becoming a proficient public speaker. My speaking skills evolved as I began speaking to service clubs to promote my business and joined the National Speakers Association. Eventually, I became a full-time professional speaker, in-demand executive speech coach, and creator of FrippVT – and the rest is history! So, what is the difference between a good Toastmaster and a professional speaker?”

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How to Professionally Deliver an Acceptance Speech
By:  THE Executive Speech Coach Patricia Fripp, CSP, CPAE

It doesn’t matter if you are accepting a major award from a national industry organization, a charitable entity, or a small local group, accepting an award is like walking a tightrope. You need to be gracious, grateful, and appropriately humble. Be careful not so humble or self-deprecating that the audience thinks you are trivializing the honor. The warm glow of the occasion can suddenly turn chilly or sour with a few ill-chosen words.

Don’t Trivialize
One gentleman I coached was due to receive an award from an organization with over 100,000 members. Two thousand people would be in the audience. “I want to be funny,” he told me, “so I’ll start by saying how desperate they must be to give me this award.” I persuaded him that he’d be insulting the organization and everyone who had ever been honored. We worked together to come up with a gracious acceptance speech, still funny, but one that would leave everyone present feeling great about the evening, the award, and the organization.

Be Appropriately Funny

Daniel Dycus was the 2009 American Payroll Association’s Man of the Year. Early in his speech, he said, “Like many of the successes in my career, being awarded your 2009 PMOY came as a complete surprise. Growing up on a farm in Northwest Georgia, I always loved animals. In the ninth grade, my goal was to become a…veterinarian. My dreams were shattered in my first biology class. When the teacher said, ‘You are in for a treat… this is the day you will be dissecting your first frog.’ I turned…greener than the frog and decided the perfect career choice was… accounting.”

If you are active in your local community or professional association, sooner or later, there is a high probability you will be presented with an award. It may be a surprise, or you may have time to prepare. Use your answers to the following questions to weave a warm, wonderful story that will leave everyone with a big smile or maybe a tear.

7 Questions to Ask Yourself

  1. Who nominated you?
  2. Who invited you to join this group or encouraged you to get involved in this project or event?
  3. What is your connection to this group?
  4. How do you feel about the people and the organization’s goals?
  5. Why are they giving you this award?
  6. When was the first time you attended a meeting and what were your experiences?
  7. Have you seen someone else accept this same award?

The audience will not remember all the details of what you say, but they will remember the stories you tell. Include a memorable vignette or incident, something entertaining or touching about your connection.

 Honor the Audience
Dan Maddux, Executive Director of the American Payroll Association, received the Meeting Partner of the Year award from the National Speakers Association. His four-minute acceptance speech was one of the highlights of the convention. First, he said he was honored. Second, he said what his audience loved hearing: “I consider professional speakers to be my partners and my best investment in the success of my conventions.”

 Learn from the Oscars
Show biz can provide wonderful examples of great acceptance speeches. When Russell Crowe won an Oscar for The Gladiator (2000), he dedicated it to “Everyone who has seen the downside of disadvantage.” Then he got the 2002 Golden Globe Award for A Beautiful Mind. First, he gave credit to the characters in the film, offering special thanks to “John and Alicia Nash, for living such an inspirational love story.” He added, “A Beautiful Mind is just a movie, folks, but hopefully it will help us open our hearts … to believe that something extraordinary can always happen in our lives.”

It’s okay to be excited. Sally Field’s joy when she won the 1979 Academy Award for Norma Rae has never been forgotten:

“You like me! You really like me!”

When Cher won the 1987 Oscar for Moonstruck, she said,

“I know this does not mean I am somebody, but I am on my way to become somebody.”

Action-star ‘Everyman’ Harrison Ford was honored with the Hollywood Foreign Press Association’s Cecil B. DeMille Award in 2002, for “outstanding contribution to the entertainment field”–or more specifically, 35 movies over four decades, including Star Wars, Raiders of the Lost Ark, Witness, The Fugitive, and Patriot Games.

Harrison Ford said, “In anticipation of tonight, I wrote two speeches, a long one and a short one. I’ll give you the short one: Thank you.  But it seems there might be enough time for the long one as well, which is: Thank you very much.”

Whenever you have some advance notice, be sure to ask how long you are expected to speak. The shorter your time slot, the more you will need to practice! When the time comes, look directly at the audience. Never read your remarks. You can walk up on stage with notes, but they should consist of a few bulleted points.

Whenever you are involved in leadership in your professional organization, your company, or your community, or in philanthropy, you are likely to get an award some day. It’s better to have a few well-crafted remarks ready just in case than to be caught speechless. Or worse, saying the wrong thing. Be gracious. Be modest. Be prepared!
Be gracious. Be modest. Be prepared!

Marty Rapozo, President of Abide International was one of five recipients to accept an award given by Chico State University for being an Outstanding Alumni at a formal black tie event. The opening line we created was “What an honor to be considered somebody else’s success.” In his seven-minute tightly scripted presentation he told of his hardworking immigrant parents, the advice that his counselors had given him that direct him to Chico State’s first program on Construction Management. At the very grand celebration, he stole the show with his very first speech ever. Even his toughest critic, his wife whispered, “You were amazing. It is obvious nobody else worked with a speech coach!” 

Do YOU need a speech coach? Patricia Fripp is THE Presentation Skills Coach.

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