Here is an important sales presentation tip I shared with Long & Foster, the largest real estate company in the Mid-Atlantic region of the United States. This is something that anyone giving a sales presentation should keep in mind.
Read More...Do You Want to Be A Popular Speaker?
Then here is some advice from Patricia Fripp, THE Executive Speech Coach
Never waste your audience’s time with trivialities. I heard a speaker addressing a San Francisco audience. He started with how nice it was to be there, how great the weather was, and how he loves our restaurants. Who cares? I didn’t race across town to hear him talk about weather and restaurants.
Read More...Speakers, to Persuade, Get Concrete …to Inspire, Be Abstract
Speakers: To persuade, get concrete. To inspire, be abstract.
Reposted by Patricia Fripp and the content is from Denise Graveline.
Should you try to inspire your audience–or persuade them? Are you speaking about why your audience should do something–or how to pull it off? New research suggests that decision depends on the timing of your message and what the audience has to do next, whether that deadline is in the future or next week.
Read More...You Want to Learn to Be a Better Speaker? Top Screenwriters Give You Ideas
The masters were Syd Field, John Truby, Linda Seger, Christopher Vogler, and Michael Hauge. Michael is a long-time friend of mine and will be at 2013 Lady and the Champs!
You may not have heard of them, even though they’re each outstanding representatives of the industry we call Hollywood. They teach and coach screenwriters much like World Champions’ EDGE teaches and coaches presenters.
As Darren wrote in his newsletter Stage Time, “In a lucky conversation with a famous Hollywood star (who asked me to not use her name), she had advised me to get Syd Field’s The Screenwriter’s Workbook. I knew of Michael Hauge from Fripp’s interview with him for the EDGE community (find their conversation at WorldChampionsEDGE.com). Each of them has too many distinguished credits to list here.”
Read More...Do You Want to Appeal to Your Audience?
Darren LaCroix reminds all speakers to periodically ask ourselves if we are are “…appealing or appalling?”
Read More...Do You Know How to Promote Yourself And Your Business? Media Expert at New Media Expo
Do You Know How to Promote Yourself and Your Business? Media Expert at New Media Expo
By Patricia Fripp and reprinting with permission by Dan Janal.
Dan Janal has been a long time mentor as far as PR and now new media are concerned. Last year he was excited about Blogworld now New Media Expo. As I subscribe to the philosophy “If someone you admire and wish to emulate gives you advice…don’t ask “how much does it cost?”…do it!” Taking advantage of early sign up it was very cost effective.
Here are some of Dan’s notes from his newsletter. Hope you enjoy!
Media Expo Roundup
Read More...Want to be an Effective Writer and Speaker? 30 Ways to Improve
Patricia Fripp is a Hall of Fame keynote speaker, executive speech coach, sales presentation skills trainer and partern in World Champions Edge coaching community.
Tried-and-true words and phrases are convenient, but they are also truly trying—as with clichés, when a writer or speaker relies too heavily on stock usage, the resulting prose is tired and uninspired.
Watch out for the following deadly usages.
1. After having: “After looking around, I chose a seat” is fine, and so is “Having looked around, I chose a seat,” but “After having looked around, I chose a seat” is redundant. “Having” means that the action has already been performed, so the context is clear that the writer is writing after the fact.
2. Aged: Identifying the age or age range of a person or a group with this word puts the subject(s) in a category with cheese or wine. Write “50 years old,” for example, instead of “aged 50 years,” or “ages 21-34” rather than “aged 21-34.”
3. Aggravate: To aggravate is to make something worse, not to bother, annoy, or irritate.
4. And also: And and also are redundant; use one or the other.
5. Anticipate: To anticipate is to foresee (and perhaps act on that foresight), not to expect.
6. Anxious: To be anxious is to feel distressed or worried, not eager.
7. Approximately: How about using about instead? Save three syllables. For scientific or technical references, approximately is fine, but it’s a bit much in most other contexts.
8. As to whether: “As to” is extraneous; use whether only.
Read More...Do You Want to Make Your Message Memorable?
by Patricia Fripp, CSP, CPAE
Some presenters are silly enough to think that if they talk longer, they are giving more value or getting their point across more effectively. Actually, audiences of any size from 5 to 500 are eager for content presented as efficiently and memorably as possible.
Here are eight tips to make your message memorable.
1. Build rapport
2. Make your message sound valuable
3. Remove the fluff and filler
4. How long do you have?
5. Who is your audience?
6. What is your key idea?
7. Don’t be polite…get to the point
8. Logic sells, but close on emotion
Build rapport.
When building rapport with our audiences, we need to emotionally and intellectually connect. Think of it this way: logic makes you think, emotion makes you act. You intellectually connect with your logical argument through specifics and statistics. Perhaps charts and diagrams. You emotionally connect through eye contact, stories, content that creates a visual in the audience’s mind, and “you”-focused rather than “I”-focused language. This is incredibly important if you want to sell your ideas, a product, or service.
Robert Fripp’s Approach to Nervousness in Performance
As a public speaker and executive speech coach I find there are many parallels between musical performance and public speaking. My question when attendees at my speaking schools tell me, “I am nervous when it comes to public speaking!” is, “Are you nervous because you are inexperienced and do not have a coach, mentor, or class to teach you how?” Even experienced speakers and performers get nervous. We have to channel our energy and get comfortable with our message. Let us now go to my brother, legendary guitarist, Robert Fripp. Enjoy this excerpt from his diary:
Read More...Long & Foster Sales Presentation Skills
Long & Foster Sales Presentation Skills.
Is 2013 the year you double your sales? After our January meeting you will have all the tools. Patricia Fripp is looking forward to being your personal coach.
