Speeches and sales presentations are not memorable without fascinating stories. I want you to upgrade the caliber of your stories. Practice telling stories. Utilize what I call the “Hollywood Model” – character, dialogue, and dramatic lesson learned; which is, of course, that doing business with you is the best way to go.

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Use Fewer Words

First let’s learn what Jerry Seinfield says – because after all if you can learn from a marquee comedian who gets millions of dollars a year, well, it’s going to help with your sales. Jerry said, “I will take an hour to edit an eight-word sentence down to five.” Now in his case, he knows the fewer the words between the set-up and the punch word, the bigger the laugh.

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Patricia Fripp telling inspiring stories at Lady and the Champs How to Speaking Conference
Patricia Fripp telling inspiring stories at Lady and the Champs How to Speaking Conference

You often hear there is real power in telling true stories to a live audience. One frequently used strategy for using stories during a keynote speech is based on personal tales of triumph over adversity.

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Then here is some advice from Patricia Fripp, THE Executive Speech Coach

Lady and the Champs 2012 excited audience.
Lady and the Champs 2012 excited audience.

Never waste your audience’s time with trivialities. I heard a speaker addressing a San Francisco audience. He started with how nice it was to be there, how great the weather was, and how he loves our restaurants. Who cares? I didn’t race across town to hear him talk about weather and restaurants.

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Speakers: To persuade, get concrete. To inspire, be abstract.

Reposted by Patricia Fripp and the content is from Denise Graveline.

Should you try to inspire your audience–or persuade them? Are you speaking about why your audience should do something–or how to pull it off? New research suggests that decision depends on the timing of your message and what the audience has to do next, whether that deadline is in the future or next week.

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Patricia Fripp and screen writing consultant Michael Hauge
Patricia Fripp & Screenwriting Consultant Michael Hauge

The masters were Syd Field, John Truby, Linda Seger, Christopher Vogler, and Michael Hauge. Michael is a long-time friend of mine and will be at 2013 Lady and the Champs!

You may not have heard of them, even though they’re each outstanding representatives of the industry we call Hollywood. They teach and coach screenwriters much like World Champions’ EDGE teaches and coaches presenters.

As Darren wrote in his newsletter Stage Time, “In a lucky conversation with a famous Hollywood star (who asked me to not use her name), she had advised me to get Syd Field’s The Screenwriter’s Workbook. I knew of Michael Hauge from Fripp’s interview with him for the EDGE community (find their conversation at WorldChampionsEDGE.com). Each of them has too many distinguished credits to list here.”

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Dan Janal and Patricia Fripp at Lady and the Champs Speaking Conference
Dan Janal and Patricia Fripp at Lady and the Champs Speaking Conference

Do You Know How to Promote Yourself and Your Business? Media Expert at New Media Expo
By Patricia Fripp and reprinting with permission by Dan Janal.

Dan Janal has been a long time mentor as far as PR and now new media are concerned. Last year he was excited about Blogworld now New Media Expo. As I subscribe to the philosophy “If someone you admire and wish to emulate gives you advice…don’t ask “how much does it cost?”…do it!” Taking advantage of early sign up it was very cost effective.

Here are some of Dan’s notes from his newsletter. Hope you enjoy!

Media Expo Roundup

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Patricia Fripp Keynote Speaker & Executive Speech Coach
Patricia Fripp Keynote Speaker & Executive Speech Coach
Want to be an Effective Writer and Speaker?

Patricia Fripp is a Hall of Fame keynote speaker, executive speech coach, sales presentation skills trainer and partern in World Champions Edge coaching community.
Tried-and-true words and phrases are convenient, but they are also truly trying—as with clichés, when a writer or speaker relies too heavily on stock usage, the resulting prose is tired and uninspired.

Watch out for the following deadly usages.
1. After having: “After looking around, I chose a seat” is fine, and so is “Having looked around, I chose a seat,” but “After having looked around, I chose a seat” is redundant. “Having” means that the action has already been performed, so the context is clear that the writer is writing after the fact.

2. Aged: Identifying the age or age range of a person or a group with this word puts the subject(s) in a category with cheese or wine. Write “50 years old,” for example, instead of “aged 50 years,” or “ages 21-34” rather than “aged 21-34.”

3. Aggravate: To aggravate is to make something worse, not to bother, annoy, or irritate.

4. And also: And and also are redundant; use one or the other.

5. Anticipate: To anticipate is to foresee (and perhaps act on that foresight), not to expect.

6. Anxious: To be anxious is to feel distressed or worried, not eager.

7. Approximately: How about using about instead? Save three syllables. For scientific or technical references, approximately is fine, but it’s a bit much in most other contexts.

8. As to whether: “As to” is extraneous; use whether only.

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