Frippicism: It is not your clients’ and prospects’ job to remember you. It is your obligation and responsibility to make sure they don’t forget you. A recent Wall Street Journal article entitled, “U.S. Recovery Stumbles Yet Again,” declared that despite the current economic recovery, unusually harsh winter weather at the start of this year caused our Nation’s GDP to shrink. Regardless of the ups and downs in the economic climate, or in the weather itself, your marketing efforts must be ongoing, consistent, and relentless. Here are a few strategies to help you market yourself and your business in any economy:
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