Great communication is essential to great leadership. In challenging times, this is even more true. As a leader your team members, partners, and customers want to hear from you. They need to hear the truth, both good news and bad.

They want to look into your eyes, even if it is through a computer screen, and see that you are authentic and empathetic. Although charts, graphs, and detailed PowerPoint slides have their place in presentations, this isn’t the time to entrust your message to visual aids. Instead, create an energetic intimacy through your delivery.

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The key to connection is conversation. The secret of conversation is asking questions. The quality of the answers you receive depends upon the quality of your questions. That is critical in sales.

Learning how to ask relevant questions was an important part of my own educational experience. When I was a young woman, I was a hairstyling apprentice in the south of England, working in a very posh salon. As soon as I got to know our rich, glamorous customers, I used to say, “What were you doing when you were my age? How did you make your money? Did you make it yourself, or did you marry it? If you made it yourself, how did you do it? If you married it, where did you meet him?” Good market research.

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“We Are Here to Talk About Heroes”

I was coaching a gentleman who needed to inspire action and commitment. Ed worked with The Gap, and I said, “Okay, Ed, tell me about yourself.” He said, “I am a newly promoted vice president of a certain division, and this is my first speech to the company since I’ve been promoted.” “Who is your audience?” He replied, “All of the Gap executives and 500 Gap managers.” I asked, “Well, what does a Gap manager look like?” He said, “24 to 28 years old.” I said, “Ed, remember, you are a 45-year old, prematurely silver-haired executive. How long are you going to speak?” He said, “Eight minutes.” I said, “No pressure, but you do realize that in that eight minutes all the executives and 500 Gap managers are going to think either, ‘Now I know why he got promoted,’ or, ‘In a company our size, couldn’t we have done better than that?’ That’s the power of a presentation. I asked, “What is your subject?” He said, “I have to talk about the program in which our employees give us ideas that will either make or save the company money.”

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Dan Hersh interviews sales presentation skills expert Patricia Fripp for the Engaged Prospect podcast. Companies hire Patricia to help them increase sales by improving their important conversations and presentations. Dan is an expert on inside sales. In this interview, you will hear how to phrase your questions, comments, and presentations in a way to engage your prospects and make an emotional connection.

Companies hire Patricia Fripp when they want to gain a competitive edge by mastering their important conversations and presentations.

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With hundreds of millions now working from home and communicating through Zoom, you have an advantage when you understand how to make Zoom work for you. Patricia Fripp and Director of Client Experience for FrippVT, Paul Griffin team up to share their best practices and technical expertise to help you get the most from Zoom:

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Do you know how to be a leader who inspires action and commitment from your team? Laura Stack of Leadership USA and I recently met to talk about how leaders can inspire action and commitment. I share this recording and transcript of our webinar. Enjoy!

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The First 30 Seconds

Innovative Openings Launch Memorable Meetings…

Patricia Fripp was coaching a CEO from a major corporation who had eight minutes to outline a money-saving program to his employees. Instead of leading off with money talk, she suggested he walk on stage and say, “We are here to talk about heroes,” then pause… and continue pausing… for a long… long… time. The effect was not lost on the audience.

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What’s the secret to mesmerizing any audience of any size at any time? There’s a simple and profound answer. How often have you sat in an audience and been mesmerized by a speaker? Did they reach out and grab you in such a way that you thought, “Wow, the speaker’s talking just to me”? Was it the compelling content of a scintillating story?

I share this segment from FrippVT, my fast, easy, convenient way for you to become a powerful, persuasive presenter. It’s a highly-interactive, learn-at-your-own speed, online learning program. Enjoy!

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Good customer service is more than good PR. It is the best way to increase sales from the same customers and also earn recommendations.

Beat Your Competitors

At a time when every customer counts we must never forget how our customers see us. One single negative contact can ruin your reputation in the eyes of not only that one customer – but everyone he or she knows as well. After all, word of mouth works both for or against you.

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A Team Is More than a Group of People



John Amatt is a mountain climber, explorer, and popular motivational speaker. I had the pleasure of meeting him and learned from our meeting. Enjoy this story he told me.

When John Amatt led the 1982 Canadian team on a successful Mount Everest expedition, only three people reached the summit. Many climbers who were part of the team, whose lifetime ambition was to stand on top of Everest, made the conscious choice to stay in the base camp. Why?

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