Making It Look Easy Isn’t Easy

When we watch a brilliant comedian, captivating speaker, or talented entertainer, it’s easy to think, “They make it look so effortless!” That’s precisely the point. The smoother the performance, the more hours of preparation, refinement, and quiet struggle are behind it.

Years ago, I had the privilege of hearing Bud Friedman, founder of the legendary Improv Comedy Clubs, speak. In the Q&A, I asked, “Mr. Friedman, is there such a thing as natural talent?”

He smiled and said, “Yes… ButMaking it Look East Isn't Easy there is no such thing as overnight success. Jay Leno is naturally talented—and it took him 15 years.”

That moment stayed with me. It confirmed what I’ve seen over decades as a speaker, coach, and audience member: polish comes from practice.

Jay Leno: From Improv Regular to Late-Night Legend

Let’s use Jay Leno as the perfect example. In the early 1970s, Leno would drive from Boston to New York for the slimmest chance to get stage time at the original Improv Comedy Club. He often slept in his car, waiting to perform. He was persistent, funny, and—most importantly—willing to put in the reps.

The Improv was the proving ground. And Jay kept showing up. Bud Friedman said, “I put him on stage because he drove so far for the opportunity.”

He didn’t go from open mic to The Tonight Show overnight. His first national TV appearance was in 1977. His breakthrough as host of The Tonight Show came in 1992.

That’s nearly two decades of clubs, rewrites, tough crowds, and relentless hustle.

 Leno didn’t just arrive. He earned his success.

As I’ve told countless new speakers at NSA chapters, “You may not lack the talent to be a success… however, you may lack the patience.”

What you don’t see are the long nights, the awkward first attempts, the dozens of rewrites, the rehearsals in front of an empty room.

The next time someone tells you, “You’re a natural,” just smile. They’re acknowledging the years of work it took to achieve that look.

“Your presentation skills program was just what we needed. The breakout sessions were especially impactful—engaging, insightful, and energizing. Our post-event survey results were some of the best we’ve seen. Thank you for your incredible support. We’re already looking forward to our next collaboration!”
Jake Power, Senior Director, Marketing Partnerships, CXO Program & Corporate Events / Extreme Networks

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Let’s be honest—we all have too much to do.

If you’re anything like me, there are times you feel overwhelmed just looking at your to-do list.

My brilliant friend Ford Saeks often says, “Fripp gets more done in an hour than most people do in a day.” I appreciate the compliment. I only wish it were always true!

Here’s what I’ve learned:

We don’t save time, we prioritize differently. That’s why the idea of saving just 15 minutes a day is more powerful than it sounds.

My Best Time-Saving Technique? Say “No” (and Mean It)

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When I ask my clients, “How long is your presentation?” it scares me when they answer, “Twelve slides.” Even worse is when I ask, “How do you design your presentation?” and they respond, “We get the slide deck.”

Let’s be clear: PowerPoint is a very valuable tool, not a presentation. If you start with your slides, you’re putting the cart before the horse and sabotaging what could be a compelling and successful message.

Design First. Slides Later.

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To continue the stories of my vacation!

Origins & Saxon Glory

I have often told my American friends, “You do not know what old is, unless you travel to England and Europe.”

My brother Robert Fripp and I had fun visiting our home town of Wimborne. It was founded around 705 AD when St Cuthburga established a double monastery for monks and nuns. Nestled beside the River Allen, it is a theological and cultural hub in Dorset.

This foundation would shape the town’s spiritual identity for centuries, enduring Viking raids in 1013 and evolving into a collegiate church by the Norman Conquest.

Architectural Legacy & Royal Connections

I was confirmed in the Minster church, which is still a thriving part of the community and tourism. Romanesque and Gothic in style, it dates primarily from the 12ᵗʰ century, though Victorian restorations refined its grandeur.

I never get tired of visiting the Minster’s chained library (one of only four in England), a 14ᵗʰ‑century astronomical clock, and tombs honoring King Ethelred I, brother of Alfred the Great, as well as John Beaufort, Duke of Somerset.

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Whenever I return to the UK, I explore somewhere new I have never visited, even after decades of back-and-forth trips across the Atlantic. This time, it was Norfolk, and what a delightfully surprising choice it was.

One of my greatest pleasures is listening to thrillers on Audible.

Hidden Norfolk series

Recently, I’ve been captivated by J.M. Dalgliesh’s Hidden Norfolk series. Set against the hauntingly beautiful backdrop of Norfolk, these stories combine atmospheric landscapes with cleverly crafted mysteries. His lead detective, Tom Janssen, must solve crimes without the crutch of firearms, because in the UK, most police don’t carry guns. That adds a layer of intelligence, restraint, and psychological tension, making each story feel even more real.

What I appreciate most is how Dalgliesh brings Norfolk to life. You don’t just follow the plot, you walk the windy beaches, peer into tight-knit communities, and feel the weight of every decision a detective must make.

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Then perhaps you need to take a vacation?

I am now one week into my three-week vacation in the UK.

This isn’t just a holiday, it’s a meaningful pause, a reconnection with my roots, and a chance to enjoy quality time with some of my favorite people.

My long-time friend and negotiation expert, Derek Arden, met me at Heathrow airport.

In the UK, he’s my chauffeur, train schedule interpreter, and enthusiastic tour guide around Dorset. We talk non-stop, and as fellow lifelong learners, our conversations stimulate us to be better and more creative in serving our clients and audiences.

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Audience interaction is more than asking questions or inviting a show of hands.

It is about engagement, connection, and curiosity. In my decades as a keynote speaker and executive speech coach, I have learned that when you interact with your audience, they feel seen, heard, and valued. They do not sit back passively; they lean in.

When we train and work with audiences of executives, engineers, or ambitious professionals, the moment our audience participates, the experience becomes theirs, not ours.

A few simple techniques work wonders:

Ask a rhetorical question that makes them think.

Refer to what someone said earlier.

Ask them for their examples that also reinforce our points of wisdom.

Acknowledge their challenges and link our content to their world.

Interaction transforms a presentation from a one-way delivery into a two-way connection.

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Want to Attract Top Talent? Tell Better Stories

Hiring the right people is difficult—it’s expensive when you get it wrong. According to the U.S. Department of Labor, a bad hire can cost up to 30% of that employee’s annual salary. That doesn’t include the emotional cost to your team or the loss of momentum.

Fripp helps you drive sales with stories.

All my clients tell me, “We’re doing our best to recruit the top 10% of available talent.”

While presenting at my 27th consecutive PayrollOrg Congress, I sat in the front row of a session that reinforced what I already teach—and gave me a new way to say it.

It was led by Nick Day, CEO of JGA Recruitment Group, a prominent voice in HR and payroll recruitment. Nick is known for his podcast, thought leadership, and a standout idea: Storytelling isn’t just a nice-to-have—it’s a must-have in recruitment.

Nick emphasized that compelling storytelling is not just the job of HR. Everyone involved in recruitment, from hiring managers to executives to happy associates, plays a role in shaping the story that top candidates will either want to join or ignore.

As Nick said, “If you only advertise job tasks or reuse the same bland job description year after year, don’t expect extraordinary people to respond.”

Here’s the difference one sentence can make:

“Our last Payroll Manager is now leading international payroll for our entire enterprise.” That’s a story. That inspires ambition. That gets results.

As a presentation skills expert, I’ve long taught that storytelling builds connection, drives engagement, and accelerates buy-in. When you sell a service, present a vision, or recruit talent, the right story can make your message irresistible.

When I coach companies on their internal presentations, I often suggest how to welcome new hires with memorable language:

“Congratulations on accepting what could well be your best job ever.”

“I will never forget my first day here and what has kept me here for 15 years.”

“In case you’re unfamiliar with some of our challenges, triumphs, and turning points…”

“Here’s what you can look forward to…” (Create positive expectations.)

“Let’s meet a few of the people who make this a great place to work…” (Bring them to life with stories.)

The real question isn’t “Are you hiring?”

Are you recruiting in a way that makes people feel like they’re stepping into a story worth telling?

Nick Day would agree: “You’ll never be able to tell a great company story unless you use storytelling to recruit the right characters to help shape it.”

Need help telling your story? Let’s talk.

“Patricia, you significantly impact Congress through all you do. You speak at Congress and are responsible for many industry expert presentations enjoyed throughout the week.”

Dan Maddux, Executive Director 

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Mentors and Coaches Shorten Your Learning Curve and Get You Results Faster

There are two primary ways to learn: on your own or from learned others. In my experience, the second option accelerates success and deepens insight.

When I was a young hairstylist in England, my first mentors were senior stylists, coworkers, and generous bosses who modelled the professional excellence I aspired to. Later, as an emerging speaker, I sought out seasoned presenters who generously shared their hard-earned wisdom. I eventually invested in a range of coaches—each from different disciplines—because I understood one key principle: you shorten your learning curve by standing on the shoulders of giants.

Now, as a presentation coach to executives, engineers, and sales professionals, my mission is clear: help them communicate with clarity, confidence, and impact… faster than they could on their own.

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When professional women step onto the stage to present, we want to look confident, competent, and polished.

Of course, we want to look good; however, never at the expense of our message. Every choice we make either reinforces our message or distracts from it.

Your audience should be captivated by your words, more than your wardrobe.

That means:

Avoid jangly earrings that dance with every head movement; they will hypnotize and mesmerize your audience in all the wrong ways.

Bracelets that jingle when you gesture? Leave them off. They pull focus from your words.

Open-toed shoes or backless footwear might be perfect for a party, not a presentation. You don’t want your flashy toenails or the sound of flip-flop shoes to distract the audience by looking at your feet, not your face.

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