Good and Bad Sales Words

As reported by my client David Behr who hired me to speak for his
Denver Competitive Edge seminar series. This is how he was trained
when he worked for top sales trainer Tommy Hopkins.

BAD – Cheaper
GOOD – Less expensive, more affordable, better value, cost effective.

BAD – Sign
GOOD – Authorize, endorse, OK, approve

BAD – Contract
GOOD – Agreement, paperwork

BAD – Price
GOOD – Investment, total amount

BAD – Problem
GOOD – Challenge

BAD – Appointment
GOOD – Stop by, pop in, visit

Q. What is it going to cost me?
A. Do you mean IF you hire me, or if you DON'T?

Fripp Sales Presentations Skills Webinar
Wednesday, March 11, 11.30am PST
http://www.businessexpertwebinars.com/component/option,com_attend_events/task,view/id,1197/afflink,bewpfripp040208

If you would like me to coach you as you drive to a sales call why not invest in
"The successful sales call pack?"
https://fripp.com/publicspeakingresources/valuepack_successfulsales.html

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How many more sales could you or your salespeople make if they stopped
making stupid mistakes and started giving totally awesome sales
presentations? Suppose there were a way to get your prospects to
remember and repeat what you say to others in their organization.
Remember, every sales presentation is a captured or a missed
opportunity.

Attend this session and you are guaranteed to learn how to:

  • Properly structure your sales presentation
  • Emotionally and intellectually connect with every prospect
  • Effectively create third person endorsements
  • Interact with visuals or PowerPoint
  • Take your satisfied clients with you
  • Be remembered and repeated

You benefit from Patricia Fripp’s 25 years of being a paid professional
speaker, her studies in marketing, sales, comedy, screen writing, copywriting and coaching celebrities and
executives.

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I wish you could have been with us in Vegas. This is the second Lady & the Champs and I am sooooooooooo impressed with the Champs and the commitment of the audience members to improve.

 

This morning I delivered a new presentation on the value of; asking questions, interviewing friends and clients, and having a conversation around the structure of a speech.

 

The presentation started with a story I have only told once to an audience. However I helped a client develop it as he was President of Bunim Murray. The story is how Reality TV and The Real World show began.

 

The two words that all creative professionals have used through out time to solve their client's problems…

What If…

What If…we all took advantage of all the tools World Champions Edge provides….?????

www.worldchampslive.com

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Marketing Options on a Budget

Now Is The Time To Promote Your Business For Increased Sales!

Patricia Fripp’s secret weapon for printing is TU-VETS. Perhaps they can help you… My Dad always trained me to do business with people in our community, especially with family business people.

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Fliers – 4 color 2 sides – 250 @ $193.00 / 1000 @ $274.00

Why not mention you are a Friend of Fripp?
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Since 1948 www.tu-vets.com he***@*****ts.com 800-894-8977

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Speechwriters Conference Closing Keynote – Ted Sorensen


Theodore C. Sorensen, special counsel, adviser and legendary speechwriter to President John F. Kennedy

In Ted Sorensen’s keynote he shared tips on speechwriting. He claims it is all a matter of writing ‘a few lines’:

1. Outline — used plan the speech.

2. Headline — what’s the news in the speech?

3. Front line — what’s the most important point?

4. Sidelines — quotes, poems or humor.

5. Bottom line — an ending the audience will remember.
 

He then lists the four features of a good speech:

1. Clarity – achieved if you have a good outline.

2. Charity – praise the audience.

3. Brevity – JFK believed anything worth saying can be covered in a 20 minute speech.

4. Levity – as evidenced by Kennedy’s ironic wit

My Fripp Associate Ian Griffin makes these great notes in his blog. Read more:

http://www.exec-comms.com/blog/2009/02/14/ted-sorensen-keynote-audience-reaction/http://www.frippassociates.com/iangriffin.html

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This week I am in Washington DC for the Ragan Speechwriters Conference. It is great to associates with people who write for Presidents of the United States and top corporate leaders. One of the other speakers who has me motivated to do more Podcasts is one of my Fripp Associates Ian Griffin. http://www.frippassociates.com

He is also President of the National Speakers Association of Northern California. I founded the group 30 years ago. http://www.nsanc.org

Here’s the link to Ian’s first blog posting with a video of Mike Long presenting morning on ‘Structure and Style’ http://www.exec-comms.com/blog/2009/02/11/mike-long-better-structure-better-style/

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“Speak to be remembered and repeated.” Isn’t that the goal of every communicator – to be remembered and repeated? This is a key idea I reinforce at every Fripp Speaking School. Actually, this is a key idea every time I have the opportunity to discuss speaking and presentation skills. Yes, it’s easier said than done. Here are a few strategies:

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