Choose your words carefully to build credibility, sound intelligent, and make your message understood. When you do, you can be repeated frequently from boardroom to convention hall. When you want to deliver a dynamic and persuasive or be taken seriously by your senior management perfect what you say and how you say it. Here is great career-building advice from Eleanor Dugan who is Patricia Fripp’s Grammar Granny.

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Five Memorable Moments

Patricia Fripp, Glenna Salsbury, Dee Jolly looking Hollywood
Patricia Fripp, Glenna Salsbury, Dee Jolly looking Hollywood

If you want a hit movie, it’s not the advertising; it’s five moments. Your five moments and my five moments might be different. That’s when you walk out of the movie with your friends and you relive the high points. And then you go to work the next day and you say “You’ve got to see this movie…and there’s this scene with…and you’ll know that…and when you think of the hair gel…and you’ve got to see this scene in the restaurant… trust me…you’ve got to go and see this movie.”
It is the advertising and the promotion that gets us to the opening weekend. Hollywood knows even if the movie isn’t good the opening weekend can get their money back. It is the word of mouth that makes a movie a blockbuster success.

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In Hollywood you have directors, producers, and cinematographers; casting directors, actors, stand-in, and stuntmen; composers, musicians, and musical directors; set designers, art directors, carpenters, and construction coordinators; sound mixers, lighting technicians, and camera operators; production designers, costume designers, and script supervisors; makeup artists, hairstylists, and prop masters; teleplay writers, production assistants, and boom operators; gaffers, key grips, best boy grips, dolly grips, and editors. Dozens of caterers because apparently an army marches on their stomach and so does Hollywood.

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There is nothing better than speaking and coaching professionals who pay for the seminar themselves, fly to another city to attend, and are in the room an hour early to network and get the seat of their choice! One of my good friends, associates, and collaborators and I have been learning from each other for years. It was exciting to see what Dan Janal had to say in this review notes to his community of loyal devotees! In case you are not familiar with Dan he is famous for getting his clients terrific results from PR.

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