One of Three Tips to Sound Intelligent in Your Corporate Communication

From THE executive speech coach Patricia Fripp with help from Eleanor Dugan.

Throughout the business community, ambitious individuals who work in highly competitive environments know the impression they give in their business communications often makes the difference between career failure and success.

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Why do people say ‘yes’? How can we get them to comply with our requests? I asked my Fripp Associate David Palmer, PhD, MBA, CPA, an expert on negotiations and marketing. David Palmer has read more business books and management books than any other person I have ever met; without hesitation, he always refers to the best book to help anyone in their career is Robert Cialdini’s Influence: Science and Practice. Enjoy my interview. You next logic step is to buy Dr. Cialdini’s book.

“Fortunately, people often say ‘yes’ or agree with requests out of mindless compliance,” David told me. “They are frequently willing to say ‘yes’ automatically without thinking first. It makes their lives simpler and smoother. But what most of us are trying to overcome is the opposite phenomenon, when they’ve programmed themselves to say ‘no’ without thinking about it.

“Here’s where the emotional triggers come in. Researcher Robert Cialdini at Arizona State University describes the ‘Six Weapons of Influence,’ as he calls them, in his book, Influence, Science and Practice (Allyn & Cacon, 2000).”

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Choose your words carefully to build credibility, sound intelligent, and make your message understood. When you do, you can be repeated frequently from boardroom to convention hall. When you want to deliver a dynamic and persuasive or be taken seriously by your senior management perfect what you say and how you say it. Here is great career-building advice from Eleanor Dugan who is Patricia Fripp’s Grammar Granny.

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Five Memorable Moments

Patricia Fripp, Glenna Salsbury, Dee Jolly looking Hollywood
Patricia Fripp, Glenna Salsbury, Dee Jolly looking Hollywood

If you want a hit movie, it’s not the advertising; it’s five moments. Your five moments and my five moments might be different. That’s when you walk out of the movie with your friends and you relive the high points. And then you go to work the next day and you say “You’ve got to see this movie…and there’s this scene with…and you’ll know that…and when you think of the hair gel…and you’ve got to see this scene in the restaurant… trust me…you’ve got to go and see this movie.”
It is the advertising and the promotion that gets us to the opening weekend. Hollywood knows even if the movie isn’t good the opening weekend can get their money back. It is the word of mouth that makes a movie a blockbuster success.

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