actlikeyoumeanbusinessbiesenbachDoes your business headshot do you justice?

My friend, corporate communications expert, Rob Biesenbach was there. Rob is both an actor and a professional speaker and combines these disciplines to help executives communicate more persuasively and successfully.

Like actors and professional speakers, business professionals must have a business headshot. Is your headshot up-to-date? Or are you still using a picture from years ago? Does your headshot reflect your professionalism? Or are you using a picture a coworker snapped for you in the company break room?

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Silicon Valley Speech Coach, Patricia Fripp now is now available 24/7 through  Fripp Virtual Training.

How often do we ask our friends and associates “What’s new?” As you will read I am now virtually everywhere!

Silicon Valley Executives Can Improve Persuasion Skills with New Interactive Online Training from Patricia Fripp, Nationally-Renowned Executive Speech Coach

Best Online Training Presentation Techniques Are Now Available for 3-Day Free Trial

SAN FRANCISCO, MAY 13, 2014 – Technology executives who want to convince venture capitalists to fund their companies or encourage others to adopt their ideas can learn persuasion and presentation techniques when they participate in online training offered by Fripp Virtual Training

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Fripp explaining how to deliver a successful webinar through Fripp Virtual Training.
Patricia Fripp explains how to deliver successful webinars through Fripp Virtual Training.

I was recently featured in an article called, “How to Give a Killer Webinar: Tips from the Pros,” by Michael Ventimiglia, who asked a dozen marketing, presentation, and webinar experts, “What are your best tips for giving a webinar?”  I share a few of the very useful strategies Michael gathered from the pros:

Before Your Webinar

According to marketing and communications expert, Gini Dietrich, you should start marketing your webinar at least six weeks in advance.

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Executive Speech Coach & Sales Presentation Expert, Patricia Fripp, CSP, CPAE
Executive Speech Coach & Sales Presentation Expert, Patricia Fripp, CSP, CPAE

Successful sales presentations are always you-focused. For example, let’s take this sample opening – a sales manager pitching an association to host their annual conference at his hotel – and break it down.

“In the next eight minutes, you will decide the best choice you can make for your association and your members is to bring your convention to San Francisco and the Fairmont Hotel.”

Count it up, and that is five uses of “you” or “your” and one “Fairmont Hotel.” That is emotionally connecting.

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Executive Speech Coach, Patricia Fripp explains the essential elements for a powerfully persuasive presentation through Fripp Virtual Training.
Executive Speech Coach, Patricia Fripp explains the essential elements of a powerfully persuasive presentation through Fripp Virtual Training.

What makes a good presentation great? A great presentation connects with your audience, holds their attention, and has the power to delight, inspire, persuade, or inform. Exceptional speakers know how important it is to start every presentation with a compelling opening; this sets the tone for your presentation and provides momentum for everything that follows. It is incredibly difficult to recover your audience if they are checking their email or Facebook feed five minutes into your speech.   To keep your audience engaged, you will want to pay close attention to these four aspects of your presentation, from the moment you begin to develop your talk.

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Patricia Fripp teaches the secrets of successful sales presentations through her Virtual Training.
Patricia Fripp teaches the secrets of successful sales presentations through her Virtual Training.

Our goal in sales presentations is to have our key ideas remembered and repeated. Say, for example, you are pitching a large project, and you represent just one of several bidding companies. Realistically, the prospect is not going to give you a yes or no answer when you are in the meeting, whether you are the first or last to present.

Consider:

  • What would happen if people remembered what you said more than anything presented by any of your competitors?
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Hall of Fame Keynote Speaker & Executive Speech Coach Patricia Fripp
Hall of Fame Keynote Speaker and Executive Speech Coach, Patricia Fripp, CSP, CPAE

Where will you be on Saturday, the 26th of April 2014? If you would like to improve your presentation skills and are anywhere near Chicago – and certainly if you are a District 30 Toastmaster – you will be joining me for the District 30 Toastmasters Spring Conference in Skokie, Illinois. District 30 has planned an eventful program, and I will help you Pursue Your Passion for Presenting!

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11 Deadly Presentation Sins by Rob Biesenbach
11 Deadly Presentation Sins by Rob Biesenbach

If you want to deliver a successful presentation, you will spend a lot more time preparing for your presentation than you will speaking. Even highly experienced speakers must devote time to preparation, including rehearsal. My friend and colleague, Rob Biesenbach names inadequate rehearsal as one of the “11 Deadly Presentation Sins.” In his recent book with this title, Rob explains why we must include rehearsal in our preparation for any presentation:

Woe to the audience whose speaker decides to just wing it, for they shall be trapped in the pit of despair. Why do people think they can just get up there and perform on the fly?

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Executive Speech Coach & Sales Presentation Expert Patricia Fripp, CSP, CPAE
Executive Speech Coach & Sales Presentation Expert, Patricia Fripp, CSP, CPAE

Life is a series of sales situations, and the answer is always “no” if you don’t ask.  Even Wayne Gretzky, the legendary hockey player agrees – “You miss 100% of the shots you don’t take.”

There are, however, two additional parts of the equation. The first is this: The real sale comes after the sale, reselling your customers on why they chose your product or service. (Real estate salespeople and about-to-be-married couples aren’t the only ones who deal with cold feet.) You’re still the person the client wants to do business with. The process of reminding the client of why they’ve made the right decision is, of course, a more subtle effort than winning them over in the first place, but every bit as important. Positioning yourself as a consultant, partner, and resource – rather than salesperson – is a strategy that can be very effective in cultivating a lasting relationship with your customer.

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