In a recent web event for my FrippVT Sales Series, I spoke with marketing and branding expert Melanie DePaoli on How to Build a LinkedIn Strategy for Success. Enjoy this video of our recent conversation and Melanie’s article explaining why LinkedIn Endorsements do actually matter to you:

Yes! LinkedIn Endorsements Matter!

by Mel DePaoli

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Like most people, you’ve probably been on LinkedIn for a while, you have a profile and connections – but are you using LinkedIn to your best advantage?  I share this article from marketing and branding expert, Melanie DePaoli who explains how to raise your visibility through LinkedIn’s Pulse, plus a replay of my recent web event with Melanie to help you get results from LinkedIn. This was one in the FrippVT Sales Series. Enjoy!

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Mel DePaoli speaks on how to connect on LinkedIn
Mel DePaoli speaks on how to connect on LinkedIn in a way that gets you results.

As a business owner or professional, you’re probably already on LinkedIn. You’ve got connections, but do you know how to connect in a way that gets you results? As part of my FrippVT Sales Series, I recently spoke with marketing and branding expert Melanie DePaoli on How to Build a LinkedIn Strategy for Success. Enjoy this video of our recent conversation and Melanie’s article on why and how conversation is in fact essential to making LinkedIn work for you:

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sales presentation illustration of technique to increase sales
Adapt this technique to increase sales: use specificity to build your credibility.

Are you losing sales you feel you deserve to win? Once your presentation is prepared, there’s still work to do before you deliver it to your prospects. Here are two ways to increase sales: 1.) Learn how to build your credibility. 2.)  Focus your sales presentation on what the prospect is interested in.

VS. This is what we do, how long we have been in business, what we are known for, our clients are, and we would love to serve you.

Technique: How to Build Credibility with Specificity

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boringmeeting
Avoid “who cares?” syndrome. Take these eight steps to ensure your sales presentations are powerful.

Even if you’ve delivered a compelling sales presentation, it often takes weeks or months before you get an answer. Consequently, your goal is to burn vivid examples and key ideas into your prospect’s mind, especially if it is a competitive bid.
Yet, what is the average sales presentation structure?

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Structure Your Presentation FrippVT Screenshot
Executive Speech Coach, Patricia Fripp explains how to structure your presentation through FrippVT.

To Advance Your Career You Must Know This

When you are a professional, you know that in order to advance in your career and boost your income, good presentation skills can make the difference between stagnation and success.

When your message is memorable, your communication clear, and your presentation powerful you will position yourself for greater success. You are smart enough to know that being ambitious, intelligent, and well educated is not enough. You need to be known as someone who speaks in a clear, concise, and credible way.

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People are trained to resist a sales pitch, but no one can resist a good story. Sales strategist, Shari Levitin shares these five secrets to help you tell effective sales stories.

Sales Strategist, Shari Levitin explains the effective sales story.
Sales Strategist, Shari Levitin shares the secrets of an effective sales story.

The 5 Secrets of An Effective Sales Story

by Shari Levitin

Since the advent of social media, how we promote our products and services has changed dramatically. We’re in a world of “I’ll have what you’re having. If you like it, and I like you, it must be good for me.” If you and I are virtual friends, you are 27% more likely to find credibility in a product recommended by me than from a pop-up, TV ad, billboard or centerfold.

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Sell based on value Secret Formula to Maintaining a High Average Sales price by Shari LevitinSales conversations are most effective when they are focused on your client’s concerns – not the product or service you provide. I share this from sales strategist Shari Levitin, who explains how to uncover your customer’s specific core emotional motivators and ultimately improve your sales. We joined forces. Watch our interview in this article. 

The Secret Formula To Maintaining a High Average Sales Price

by Shari Levitin

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