
As a business owner or professional, you’re probably already on LinkedIn. You’ve got connections, but do you know how to connect in a way that gets you results? As part of my FrippVT Sales Series, I recently spoke with marketing and branding expert Melanie DePaoli on How to Build a LinkedIn Strategy for Success. Enjoy this video of our recent conversation and Melanie’s article on why and how conversation is in fact essential to making LinkedIn work for you:
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Sales conversations are most effective when they are focused on your client’s concerns – not the product or service you provide. I share this from sales strategist Shari Levitin, who explains how to uncover your customer’s specific core emotional motivators and ultimately improve your sales. We joined forces. Watch our interview in this article. 


