The 5 Secrets of An Effective Sales Story

People are trained to resist a sales pitch, but no one can resist a good story. Sales strategist, Shari Levitin shares these five secrets to help you tell effective sales stories.

Sales Strategist, Shari Levitin explains the effective sales story.
Sales Strategist, Shari Levitin shares the secrets of an effective sales story.

The 5 Secrets of An Effective Sales Story

by Shari Levitin

Since the advent of social media, how we promote our products and services has changed dramatically. We’re in a world of “I’ll have what you’re having. If you like it, and I like you, it must be good for me.” If you and I are virtual friends, you are 27% more likely to find credibility in a product recommended by me than from a pop-up, TV ad, billboard or centerfold.

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How to Sell Based on Value – 5 Steps You Can Take

Sell based on value Secret Formula to Maintaining a High Average Sales price by Shari LevitinSales conversations are most effective when they are focused on your client’s concerns – not the product or service you provide. I share this from sales strategist Shari Levitin, who explains how to uncover your customer’s specific core emotional motivators and ultimately improve your sales. We joined forces. Watch our interview in this article. 

The Secret Formula To Maintaining a High Average Sales Price

by Shari Levitin

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7 Sales Presentation Mistakes And How to Avoid Them

Medical Sales Person Avoids Sales Presentation Mistakes
Avoid the sales presentation mistake of stale language. Keep your sales language current, compelling, and connecting with your clients.

Are you confident your sales presentations are consistently more compelling than the competitions?

I recommend that you record yourself, then listen carefully to find and correct any sloppy or clichéd language. These kinds of sales presentation mistakes undermine your message. Sales strategist, Shari Levitin explains how to keep your sales language current, compelling, and connecting with your clients.

Seven Sales Presentation Mistakes and How to Avoid Them
by Shari Levitin

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Sales – Are You Stuck with An Obsolete Skill Set?

Sales Target with darts Illustration
In sales, obsolete tactics fail to hit the mark. Effective sales strategy means using what works now and letting go of what doesn’t.

Frippicism: “Challenge everything you do. Expand your thinking. Refocus your efforts. Rededicate yourself to your future.” Enjoy this article from sales trainer, Troy Harrison.

The Times They Are A Changin’ – Are Your Methods?

Troy Harrison

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How The Best Salespeople Survive and Thrive

Salespeople with Customer
Successful salespeople evolve. Change is essential to surviving and thriving in sales.

Sales professionals who stay at the top of their game, frequently review their approaches and methods to selling. The Sales Navigator, Troy Harrison explains five significant changes in sales and how to adapt and thrive in a changing sales environment.

Five Biggest Changes In Selling

by Troy Harrison

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Why Social Media Will Not Replace Prospecting

Sales Person Making a Prospecting Sales Call
Is prospecting still relevant in a world of social media marketing? Absolutely!

Admittedly, I’m a fan of social media. I post, update, and Tweet daily, as I help people and organizations improve their speaking and sales presentation skills. Unfortunately, many salespeople rely too heavily on social media, hoping it’s a magic path to new business development. I share this article from sales expert, Troy Harrison, who injects a little reality into the social media conversation and explains how sales fundamentals remain essential to the sales process.

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Make Decisions for Your Tomorrows Not Just Your Todays

Make your decisions for your tomorrows not just your todays. - Patricia Fripp
“Make your decisions for your tomorrows not just your todays.” – Patricia Fripp

It’s a thrill to be honored as one of the National Speakers Association’s 10 Leading Ladies! All of us have served as president of the Association over the last forty-three years.

The NSA was only 10 years old, when I became its first woman president. As young association, one of our greatest “growing up” challenges was to stop simply worrying each year, “What are we going to do this year?” and to start thinking long-term.

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Do You Know, Like & Trust Your Customers?

Shep Hyken explains how to know, like and trust our customers, so they will in turn know, like and trust us.
Shep Hyken asks, “Does your customer feel a sense of loyalty from you?”

Your best customers are the hottest prospects for your competitors. The most effective sales strategies are not just about getting customers, but also deserving and keeping them. Customer experience expert, Shep Hyken and I recently joined forces to discuss how to create a culture of service and make it part of an ongoing sales strategy. Enjoy a replay of our web event at the end of this article – brilliant advice from Shep on building customer loyalty:

Do You Know, Like & Trust Your Customers?
by Shep Hyken

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Selling Value: How to Distinguish Yourself From the Competition

Don Hutson Expert on Selling Value
Don Hutson, CSP, CPAE, NYT Best-Selling Author & Expert on Selling Value

Are your sales conversations about price or are they about value? Do you need to distinguish yourself or your organization from the competition? Learn how to define your unique value and make it central to your sales conversations. Don Hutson is a #1 New York Times best-selling author, author of Selling Value, and Hall of Fame Speaker who has addressed over half of the Fortune 500 Companies.

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The Best Customer Experience Is The Best Way to Ensure Sales

Customer Service Expert, and NYT Bestselling Author, Shep Hyken
Customer experience expert, Shep Hyken is the author of “Amaze Every Customer Every Time.”

When you build credibility, trust and confidence with your customers, you build sales. Make great service central to your sales strategy.

Friction Can Kill the Customer Experience
by Shep Hyken

Friction has several meanings according to the Merriam-Webster dictionary: the act of rubbing one thing against another; the force that causes a moving object to slow down when it is touching another object; and the disagreement or tension between people or groups of people. If you think about friction in relation to customer service,

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