Is prospecting still relevant in a world of social media marketing? Absolutely!
Admittedly, I’m a fan of social media. I post, update, and Tweet daily, as I help people and organizations improve their speaking and sales presentation skills. Unfortunately, many salespeople rely too heavily on social media, hoping it’s a magic path to new business development. I share this article from sales expert, Troy Harrison, who injects a little reality into the social media conversation and explains how sales fundamentals remain essential to the sales process.
“Make your decisions for your tomorrows not just your todays.” – Patricia Fripp
It’s a thrill to be honored as one of the National Speakers Association’s 10 Leading Ladies! All of us have served as president of the Association over the last forty-three years.
The NSA was only 10 years old, when I became its first woman president. As young association, one of our greatest “growing up” challenges was to stop simply worrying each year, “What are we going to do this year?” and to start thinking long-term.
Shep Hyken asks, “Does your customer feel a sense of loyalty from you?”
Your best customers are the hottest prospects for your competitors. The most effective sales strategies are not just about getting customers, but also deserving and keeping them. Customer experience expert, Shep Hyken and I recently joined forces to discuss how to create a culture of service and make it part of an ongoing sales strategy. Enjoy a replay of our web event at the end of this article – brilliant advice from Shep on building customer loyalty:
Do You Know, Like & Trust Your Customers?
by Shep Hyken
Don Hutson, CSP, CPAE, NYT Best-Selling Author & Expert on Selling Value
Are your sales conversations about price or are they about value? Do you need to distinguish yourself or your organization from the competition? Learn how to define your unique value and make it central to your sales conversations. Don Hutson is a #1 New York Times best-selling author, author of Selling Value, and Hall of Fame Speaker who has addressed over half of the Fortune 500 Companies.
Customer experience expert, Shep Hyken is the author of “Amaze Every Customer Every Time.”
When you build credibility, trust and confidence with your customers, you build sales. Make great service central to your sales strategy.
Friction Can Kill the Customer Experience
by Shep Hyken
Friction has several meanings according to the Merriam-Webster dictionary: the act of rubbing one thing against another; the force that causes a moving object to slow down when it is touching another object; and the disagreement or tension between people or groups of people. If you think about friction in relation to customer service,
Every sales presentation or conversation is a missed or captured opportunity. If you sound the same as everyone else, you have no advantage. When you learn how to use the right language, in a more effective way, you enjoy a competitive edge and get results. Enjoy this video sample from FrippVT on improving your sales presentations:
To be powerful and persuasive, keep your sales conversations focused on your clients’ concerns – not on the product or service you provide. Ask the right questions to understand your clients’ concerns. Don Hutson explains how here – plus, enjoy this FrippVT Sales Series video of the two of us discussing how to get amazing results when you sell value.
Shep Hyken and Patricia Fripp join forces for How Customer Service Drives Sales.
Would you believe attitude?
By Shep Hyken, CSP, CPAE, Best Selling Author
I was recently invited to meet with a group of 12 executives to talk about customer service. I decided that for this more intimate group setting I would take an interactive approach, a dialogue with the audience rather than a speech or presentation. For one exercise, I divided the executives into two groups. One group was to discuss the best customer service experiences they had ever had, and the other group was to discuss the worst. The two groups were instructed to choose one experience to share – the best of the best and the worst of the worst – when we came back together after 10 minutes.
As it happens, both of the examples they shared came from restaurant experiences. The best customer service story was about a server who went above and beyond when a diner requested a specific beverage, but the restaurant didn’t serve that brand. The server called his wife and asked her to go purchase the drink at the grocery store and bring it to the restaurant. The guest was surprised and delighted, not only to get her drink of choice, but also with the server’s extra effort to take care of her.
Executive Speech Coach & Creator of FrippVT, Patricia Fripp in helping a client add value to his message.
Some presenters are silly enough to think that if they talk longer, they are giving more value or getting their point across more effectively. Actually, audiences of any size, from 5 to 500, are eager for content to be presented as efficiently and as memorably as possible.
Here are eight ways to make your message memorable:
Employers want to hire people who can communicate effectively and work well with others.
Being a competent, confident communicator is key to career success. Unfortunately, many begin their careers without adequate communication skills, even the college educated.Do you have the training, practice, and tools you need to communicate and lead effectively? As an in-demand speech coach and the creator of FrippVT, I know that even if you aren’t a natural communicator, you can transform your speaking skills and equip yourself to reach your career goals. I share this from Toastmasters International:
Improving Communication a Key to Closing Millennials’ Workplace Skills Gap
Employers seek applicants with strong speaking and writing abilities.
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How to Present and Teach in the Virtual World…and More
Receive free, on-going Fripp webinar invitations, sales and presentation skills information, and special discounts from Executive Speech Coach, Sales Presentation Trainer, and Professional Keynote Speaker, Patricia Fripp, CSP, CPAE. As an added bonus, sign up now and receive a free copy of Patricia Fripp’s How to Present and Teach in the Virtual World.
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