For greater sales results shift from I-focused to you-focused language in your sales presentations and sales conversations:
Read More...An Unparalleled Technique to Increase Sales – Be Specific

Are you losing sales you feel you deserve to win? Once your presentation is prepared, there’s still work to do before you deliver it to your prospects. Here are two ways to increase sales: 1.) Learn how to build your credibility. 2.) Focus your sales presentation on what the prospect is interested in.
VS. This is what we do, how long we have been in business, what we are known for, our clients are, and we would love to serve you.
Technique: How to Build Credibility with Specificity
Read More...8 Steps to Structuring An Outstanding Sales Presentation

Even if you’ve delivered a compelling sales presentation, it often takes weeks or months before you get an answer. Consequently, your goal is to burn vivid examples and key ideas into your prospect’s mind, especially if it is a competitive bid.
Yet, what is the average sales presentation structure?
The 5 Secrets of An Effective Sales Story
People are trained to resist a sales pitch, but no one can resist a good story. Sales strategist, Shari Levitin shares these five secrets to help you tell effective sales stories.

Read More...The 5 Secrets of An Effective Sales Story
by Shari Levitin
Since the advent of social media, how we promote our products and services has changed dramatically. We’re in a world of “I’ll have what you’re having. If you like it, and I like you, it must be good for me.” If you and I are virtual friends, you are 27% more likely to find credibility in a product recommended by me than from a pop-up, TV ad, billboard or centerfold.
How to Sell Based on Value – 5 Steps You Can Take
Sales conversations are most effective when they are focused on your client’s concerns – not the product or service you provide. I share this from sales strategist Shari Levitin, who explains how to uncover your customer’s specific core emotional motivators and ultimately improve your sales. We joined forces. Watch our interview in this article.
Read More...The Secret Formula To Maintaining a High Average Sales Price
by Shari Levitin
7 Sales Presentation Mistakes And How to Avoid Them

Are you confident your sales presentations are consistently more compelling than the competitions?
I recommend that you record yourself, then listen carefully to find and correct any sloppy or clichéd language. These kinds of sales presentation mistakes undermine your message. Sales strategist, Shari Levitin explains how to keep your sales language current, compelling, and connecting with your clients.
Read More...Seven Sales Presentation Mistakes and How to Avoid Them
by Shari Levitin
Sales – Are You Stuck with An Obsolete Skill Set?

Frippicism: “Challenge everything you do. Expand your thinking. Refocus your efforts. Rededicate yourself to your future.” Enjoy this article from sales trainer, Troy Harrison.
Read More...The Times They Are A Changin’ – Are Your Methods?
Troy Harrison
How The Best Salespeople Survive and Thrive

Sales professionals who stay at the top of their game, frequently review their approaches and methods to selling. The Sales Navigator, Troy Harrison explains five significant changes in sales and how to adapt and thrive in a changing sales environment.
Read More...Five Biggest Changes In Selling
by Troy Harrison
Why Social Media Will Not Replace Prospecting

Admittedly, I’m a fan of social media. I post, update, and Tweet daily, as I help people and organizations improve their speaking and sales presentation skills. Unfortunately, many salespeople rely too heavily on social media, hoping it’s a magic path to new business development. I share this article from sales expert, Troy Harrison, who injects a little reality into the social media conversation and explains how sales fundamentals remain essential to the sales process.
Read More...Make Decisions for Your Tomorrows Not Just Your Todays

It’s a thrill to be honored as one of the National Speakers Association’s 10 Leading Ladies! All of us have served as president of the Association over the last forty-three years.
The NSA was only 10 years old, when I became its first woman president. As young association, one of our greatest “growing up” challenges was to stop simply worrying each year, “What are we going to do this year?” and to start thinking long-term.
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