Patricia Fripp
Hall of Fame Speaker & Executive Speech Coach, Patricia Fripp, CSP, CPAE

How to Introduce A Speaker and Set Them Up for Success

My friend and fellow speech coach Sim Wyeth is the author of Persuasive Public Speaking. We were discussing how to help our clients eliminate boring presentations. Here are some practical suggestions on what to do, and not do, when introducing a speaker.

First, you must be brief.

Avoid all stale and stilted phrases such as,  “It is indeed an honor…,” “A man who needs no introduction…” and “We are gathered here tonight…”


I introduced my long-time friend, Nacole Schapiro before her speech to the Golden Gate Breakfast Club. Although she is a professional keynote speaker who often presents on negotiation and change,

I knew our group would love to hear her personal story about growing up under communism.

Her family lived in fear that they would be shot if it were discovered that every night they would go into their basement and read a book about America.

Every Sunday her mother would take her young children on a long walk towards Austria.

Robert Fripp performing with King Crimson.
Robert Fripp performing with King Crimson.

The Next Time You Sit Down to Dinner Reflect

Earlier in his career, my brother Robert Fripp enjoyed international acclaim with his band King Crimson. He later felt a great need to leave that world and spend time on spiritual self-reflection. Brother went into a retreat with philosopher J.G. Bennett. That experience made a significant impact on Robert and is still reflected in the way he lives his life and influences others, including me.

At the retreat before meals, which they prepared themselves, they said grace. Many decades later, we both enjoy sharing it with friends and gatherings of all faiths.

“All life is one, and everything that lives is holy.

Plants, animals, and people all must eat to live and nourish one another.

We bless the life that has died to give us food.

Let us eat consciously, resolving by our labors to pay the debt of our existence.



There is nothing more exciting for an executive speech coach than to help craft the words of a well-intentioned leader who has an exciting message to deliver and is committed to the collaborative process.

Finding Opportunity in Adversity – A Timely Message

Delivered by Tabassum Zalotrawala, Chief Development Officer, Chipotle

Finding Opportunity in Adversity

Growing up in Muscat, Oman, my brother and I were always enthralled by my father’s stories of his journey from Mumbai to Oman.

Imagine how he felt at age 20, stepping onto a boat to make the arduous seven-day voyage to Oman. He arrived in a country that had no real roads or electricity and began the adventure of creating a new life.

Patricia Fripp can help you drive more sales by perfecting your important sales conversations.

Are you confident your sales presentations are more consistently compelling than your competition’s?

When I work with sales teams to help drive more business, we look at every communication in the sales process.

What I have observed is that when several sales team members deliver formal presentations to the prospect, they miss out on a couple of valuable opportunities.

When you master the subtleties of delivering a group presentation you will gain a competitive edge.

Here is a credibility-building tactic that is far too often overlooked.


When my brother Robert Fripp and I delivered our presentation, How to Be a Hero for More than One Day, I asked him, “How we can become heroes?”

He replied, “By performing acts of quality.”

I asked, “Why is an act of quality important?”

This was the brilliant and profound answer Robert Fripp gave our audience:

“Because it’s how we change our suffering world one small act at a time. The first principle of quality is this: ‘An act of quality is ungovernable by number.’ This is the world of qualities; this is not the world of quantities. Quality is ungovernable by number.


Success: 3 Frippicisms at a Time

One. Make short-term decisions that will help your long-term goals. Ask yourself, “Will my time and financial investments position me and my business for where I want to be in 5 years?”

Consider the timeline of your weekly activity. Are you learning, improving, staying connected with past clients, and taking time to refresh yourself?

Frippicism: “Tell me what you want, show me one week of your life, and we will both know if you will achieve it.”

Two. Although it is always important to drive new business, don’t forget to keep in touch with past clients and prospects. Call 5 past, happy clients on a regular basis. Your goal is to leave the most interesting voicemail they will receive. Try this type of message: “Hello, John. This is Patricia Fripp. I never get tired of talking about what fun we had at your last sales meeting. When you have time, I would like to hear about the results. Let me know if you are interested and when it would be convenient. I will send an email reminding you of my business and cell numbers. Hope this message finds you happy and healthy.”

Frippicism: “It is not your customer’s or prospect’s job to remember you. It is your obligation and responsibility to make sure they do not forget you.”

Three. Your promotion has to be ongoing, consistent, and relentless. You start and do not stop. Revisit, refocus, and rescript what you say about yourself and your business. When you have finished a successful project or made a great sale, ask your customers what they think. Some of your best advertising is promoting with their comments.

Frippicism: “Life is a series of sales situations. Every day you sell yourself, your company, your products, and your services.”

“Back in 2018, we invited you to help us with an important sales presentation, which we won. You will be as excited to know, that it continues to reap dividends! Last year, we were awarded $1.6 million in business with them.  We just received a $2.8 million order from them already this year and it is still January. Your advice and coaching are awesome. What an ROI!”  Michael E. Stryczek, President & CEO, AB&R® (American Barcode and RFID)

“When I won an essay contest and accept my award of $500,000.00 the expectations for my acceptance speech were high. There is only one person I wanted to help me with my speech. Patricia Fripp. For twenty years I have been attending National Speakers Association conferences with my wife Janelle Barlow, Ph.D. I learned more about speaking from working on this speech with Patricia Fripp than in the prior twenty years. Her suggestions and guidance were invaluable.” Jeffrey Mishlove, Ph.D., is the host of the New Thinking Allowed channel on YouTube. He is the author of The Roots of Consciousness, Psi Development Systems, and The PK Man. Between 1986 and 2002 he hosted and co-produced the original Thinking Allowed public television series. 


… and then I Danced with a Billionaire

Jeffrey Mishlove delivered his acceptance speech after winning the essay contest. His prize, $500,000

Robert Bigelow asked, “Can we survive death?”

He offered a reward of more than $1 million to anyone who could help him answer that question. Most of us would be interested in the answer. Mr. Bigelow, however, is not just anyone or just any 76-year-old mourning his wife and confronting his own mortality. He’s a maverick Las Vegas real estate and aerospace mogul with billionaire allure and the resources to fund his restless curiosity, embracing outer and inner space, UFOs, and the spirit realm.

Mr. Bigelow believes we can. The owner of Bigelow Aerospace and Budget Suites of America is not easily put off. He amassed a fortune to pursue his interests. That included the designing and building of inflatable astronaut habitats for NASA, like his soft-sided expandable activity module called BEAM attached to the International Space Station.

An Exploration of Life After Death


“Good structure gives you the confidence to be creative.” Patricia Fripp

How often have you sat in an audience and been mesmerized by a speaker? Was it their compelling content? Were their stories scintillating? Were they able to reach out and grab you in such a way that you thought, “Wow, the speaker is talking JUST to me”?

Be honest. How many life-changing, career-building, or truly unforgettable presentations have you heard? Have you ever been that speaker?  At this point, you realize what that ability means to you and your career.

To review: Your content or material is everything that makes up what you say in your presentation. Your structure is the order and framework of the presentation.

Your delivery is how you communicate your message, personality, and authority.

These are the elements of your presentations we use for the Fripp Speech Model


Opportunity does not knock once. It knocks all the time, but we do not always recognize the sound.

Early in her career, TV host Joan Lunden received great advice from Barbara Walters. “Take every crumb they throw you, and handle them magnificently.” You never know which magnificent crumb is going to be your big break.

This is a blast from my past, life lessons from movie stars and Hollywood. You never know where your big break is coming from.

Burt Reynolds had made ten films when director John Boorman cast him in the film Deliverance.

Burt asked Boorman, “Which of my films impressed you so you gave me this terrific part?”

“None of them,” said Boorman. “I saw you guest host the Tonight Show. You were fearless in controlling the five guests. The guy in Deliverance. has to control three people in a stressful situation.”

This leads us to the next point: At that time, Johnny Carson was the king of late-night television.