Many of my speech coaching clients have difficulty memorably closing their presentations. Like a great opening that arouses interest in your subject, your closing words should support your message and leave a lasting impression on your audience.
Whatever you do, don’t end with: “Well, we’re out of time.” Even if it’s true, it weakens your conclusion. Avoid thanking the audience as your final statement—it’s polite but forgettable. Before you close, you can say, “Thank you for your enthusiasm and great questions. Last story…”
Never assume you can “wing it.” A well-crafted conclusion is as critical as a strong opening.
Plan it. Script it. Rehearse it. Deliver it.
Here is the unforgettable six-step process to close your presentation:
- Ask a Rhetorical Question Based on Your Premise
For example, if your topic is sales, begin the close with: “How can you double your sales with your current client list?” This reinforces your central theme while encouraging reflection.