It is your obligation and responsibility not to let them forget you.
Patricia Fripp can help you drive more sales by perfecting your important sales conversations.
We all know reselling your satisfied customers is easier than finding new ones. However, you are failing your customers if they don’t see how you can serve them differently than they first engaged with you.
Never assume that customers, clients, and prospects know what you do and why they need you. A brilliant woman who receives my weekly video and emails asked, “Can you help me with a five-minute presentation?” This is a perfect example of something I always tell my clients, “Never assume that everyone on your mailing list, or everyone you’ve done business with you in the past, knows how you can be of service to them.” You also may be wondering, “How can Patricia help me?” Let us count the ways.
A great presentation is the most cost-effective way to generate interest in your services, products, expertise, or organization.
Is fear of death really second only to fear of public speaking? Maybe you can relate? A presentation is the most cost-effective way to generate interest in your services, products, expertise, or organization.
Consider, how many contacts, clients, buyers you might capture with a 20-minute talk? If the thought of a great outcome isn’t enough to calm butterflies in your stomach, I share these pre-presentation exercises to help you relax and channel any remaining nervousness into energy.
There is no one secret to a powerful presentation, but if there were, it would be this – your subject must be interesting to your audience. If your audience doesn’t know whether they’re interested in your subject, how do you get them to connect with it?
Start early, be yourself, honor those who’ve helped you, state your connection to the organization giving you the award, and rehearse…again…again and again.
Every year the American Payroll Association honors their Man and Woman of the Year. The next year at the annual conference call Congress they deliver a five-minute speech to almost 2,500 of their peers. I’ve had the honor of speaking at twenty-one APA’s Congress events and working with APA’s leaders and speakers. Dan Maddux, the APA’s very creative Executive Director, and his convention team always have amazing themes and sets. As you can tell the 2018 theme was James Bond and Pay for Another Day.
David Wakeling’s Payroll Man of The Year Speech 2018
Well-timed impact phrases make your message memorable. Strategize your word order.
Great communicators are remembered and repeated. To make your message more memorable, pay close attention to how you order your words and phrases, even within a single sentence. Thoughtful choices in word order, give you the opportunity to highlight your most significant information and deliver this as “impact phrases.”
Audiences engage when we present information in a natural progression. It helps them “see” what we’re trying to convey. Like a miniature story, a single well-crafted sentence draws your audience in; they connect both intellectually and emotionally and follow your narrative to its conclusion.
Don’t panic. You can shorten your presentation without losing your impact.
Imagine, you’ve done all the work to prepare and rehearse a major presentation and at the last minute you’re told, “I’m so sorry, but we’re short on time. Can you give us the five-minute version?”
Is it possible to shorten a presentation without losing all of your impact? Yes. Don’t panic. After all, a sound bite is often more powerful than a lengthy dissertation. Here’s how to condense your speech without losing impact:
1. Don’t apologize or mention that you usually have much more time. Find confidence in the fact you’ve prepared. You can still get your central message across in five minutes.
Authentic stories are essential to connect with your audience and make your message memorable.
How often have you heard a great presentation where you left energized and enthusiastic, only to get sidewalk amnesia?
You forget why you were inspired. By the time you hit the car, the speaker’s message – and your excitement – is lost. Have you delivered a presentation like that?
An unforgettable presentation is “sticky.” It sticks with audience members and continues to influence long after the presentation is over. Vivid and authentic stories are central to presentations that “stick.”
Use your own stories.
Audiences tune out when you repeat others’ stories or use examples they’ve already read or heard many times before.
The majority of stories I use in my presentations are about what happens around me, what I observe, and what I learn.
Often, stories are based on fairly ordinary life experiences. We do not have to cure cancer or climb Mount Everest to tell a good story.
I’m a successful entrepreneur who learned from my parents, learned from my clients, learned from my friends, and relate the stories of these experiences to my audiences.
Early on in my speaking career, a major turning point came when I gained confidence in my own authentic stories to match the confidence I had in my speaking skills. Once we find the message in our own life experiences our audiences will se them through their own eyes.
Become a great presenter quickly, easily, and cost-effectively on your own schedule. I’m here for you 24/7 through Fripp Virtual Training.
“I wanted a Super Bowl-quality coach, and I was lucky to be introduced to Patricia Fripp. Her help in coaching and scripting was world-class. With Patricia Fripp on your team, you can go places.”
– Don Yaeger, Long-Time Associate Editor for Sports Illustrated magazine, Award-Winning Keynote Speaker, New York Times Best-Selling Author
If you want to become a great speaker easily, conveniently, and quickly, FrippVT can help. Enjoy three free chapters on Stories, Openings, and Sales: http://frippvt.com
Executive Speech Coach and Hall of Fame Keynote SpeakerPatricia Fripp works with individuals and companies who realize that powerful, persuasive presentation skills give them a competitive edge.
Connect with your audience, regardless of how tech-savvy they are or aren’t.
When you’re an engineer presenting at a user meeting or customer conference, you are the expert on the topic you plan to deliver to your customers. Remember, your audience does not want to know everything you know; they just need to know about the subject of your presentation.
You can connect with your audience, regardless of how tech-savvy they are, or aren’t! This approach will help ensure that your message gets across.
Criticism, also known as feedback, can actually help us improve our presentation skills.
Criticism: How to Turn Gripes into Growth
Criticism, also known as feedback, can help us improve our presentation skills.
No one enjoys being criticized, but if you want to succeed, you must overcome your natural instincts and actively seek out feedback, good and bad.
After years as a professional speaker, I understand. Some years I faced my critics, also known as my audiences, every week. Not only do they rate me with their applause and laughter (or lack thereof), but frequently they’re also asked to complete written evaluations for the meeting planners. Naturally, all speakers want their meeting planners to look like heroes, so we do everything possible to keep in top form.
For me, this means that I embrace and value feedback. I would study those evals and listen to comments, no matter how off the mark they seemed. Even though I’ve been an executive speech coach and a professional speaker for decades, I still ask professional peers to be my toughest critics and give their feedback.
If you want to improve, you must develop a positive, flexible, and creative attitude toward feedback. Here are eight practical ways to make criticism a plus and harness the power of feedback for success.
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How to Present and Teach in the Virtual World…and More
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