Want to Attract Top Talent? Tell Better Stories
Hiring the right people is difficult—it’s expensive when you get it wrong. According to the U.S. Department of Labor, a bad hire can cost up to 30% of that employee’s annual salary. That doesn’t include the emotional cost to your team or the loss of momentum.

All my clients tell me, “We’re doing our best to recruit the top 10% of available talent.”
While presenting at my 27th consecutive PayrollOrg Congress, I sat in the front row of a session that reinforced what I already teach—and gave me a new way to say it.
It was led by Nick Day, CEO of JGA Recruitment Group, a prominent voice in HR and payroll recruitment. Nick is known for his podcast, thought leadership, and a standout idea: Storytelling isn’t just a nice-to-have—it’s a must-have in recruitment.
Nick emphasized that compelling storytelling is not just the job of HR. Everyone involved in recruitment, from hiring managers to executives to happy associates, plays a role in shaping the story that top candidates will either want to join or ignore.
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