At an all-day event, my client asked me to speak briefly to promote my afternoon session.
I said, “I know your morning is full, just give me three minutes.” I only took two and a half.
I began with an amusing story about a request for an interview, which made the point that your message must be of interest to your audience. Then I continued,
“This morning, you enjoyed your executives’ presentations because they acknowledged your contributions, celebrated your success, revealed fascinating industry statistics, previewed your company’s future, and confirmed that your executives are in harmony.”
Notice the effectiveness of those short phrases, each driven by a strong verb. They grab attention, paint pictures, and move ideas forward.
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there is no such thing as overnight success. Jay Leno is naturally talented—and it took him 15 years.”