Blank Page to Standing Ovation: The Fripp Formula for Powerful Presentations

Your Speech Structure Frees You to Be Creative

As you prepare your upcoming presentations, your content is everything you want to say. Your structure helps you organize your brilliant ideas so they land with clarity and impact. Think of it like this: Your content is the flesh over your structure, which is the skeleton. One brings the shape, the other brings the power.

If you’re like most speakers, your creative process is wonderfully messy. That’s exactly as it should be—creativity is messy. However, your audience deserves more than a flood of ideas. They need a clear path, a focused message, and a speaker who sounds confident and in control. That’s where structure makes all the difference.

The Fripp Structure process helps you shape your ideas into a message that’s organized, persuasive, and unforgettable. It saves you time, reduces stress, and makes you look polished and professional, no matter your topic, audience, or speaking experience.

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Want to Learn the Public Speaking Not So Basic Basics from an Expert?

For decades, I have enjoyed a successful career as a keynote speaker and speech coach for executives, sales teams and other professional speakers. My social media posts, articles, books and online learning platform Fripp Virtual Training FrippVT are designed to help ambitious professionals like you gain a competitive edge.

Here you will learn the Not-So-Basic Basics.

It never ceases to amaze me that intelligent, well-educated, and ambitious professionals often overlook developing the number-one skill that is guaranteed to put them ahead of the crowd.

Namely, developing the ability to stand up and speak eloquently in public, or at least stagger to their feet and say anything at all.

What is it about public speaking that terrifies so many? Most likely, it’s because we don’t want to look, feel, or sound stupid in front of others.

As a speech coach, when I first meet my clients, I often hear, ‘I am a terrible public speaker.’

To which I reply, “No. You are an untrained speaker.” My second comment is, “Stop telling yourself what you do not want. This is reinforcing what we are going to change.”

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Speak About What You Know

How Your Experience Becomes Your Expertise

One of the most common questions I’m asked is,

“Fripp, I love to speak… but what can I talk about?”

My answer? Speak about what you know.

That’s how I started my speaking career—with a program titled “How to Get, Keep, and Deserve Your Clients.” It was based entirely on what I had done and succeeded at in my hairstyling business.

You’re Already an Expert—In Your Own Experience

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Robert Fripp says “Never be afraid to let go of a good thing”

My brother, the legendary guitarist Robert Fripp, wisely says, “Never be afraid to let go of a good thing.”

Celebrating GGBC: A Gem of San Francisco History

Since its founding in 1946, the Golden Gate Breakfast Club (GGBC) has been a vibrant part of San Francisco’s history. It was born post-World War II, when communities were eager to rebuild, reconnect, and find purpose. Over the decades, GGBC became a unique space for camaraderie, creativity, and fellowship.

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Your First Thirty Seconds: Arouse Interest in Your Subject

Imagine you have just thirty seconds to transform a room of strangers into a captivated audience that will hold on to your every word.

This is your moment to make a powerful first impression in any presentation—whether it’s a high-stakes sales presentation to win a training contract, an educational seminar, or a keynote speech to your ideal audience.

I believe your presentation’s opening needs to arouse interest in your subject.

At the beginning of a speech, presentation, seminar, client meeting, report to senior management, sales presentation, or any presentation you deliver, you need to arouse interest in the subject. After all, we stand in the rain to watch a movie. Would you stand in the rain to listen to your presentation?  You have thirty seconds to command the attention of your audience immediately. Please don’t waste it.

Specific speech openings captivate, mystify, and create an emotional bond that keeps an audience riveted to the speaker’s words. 

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Your Actions Speak Loudly

Recently, I received a call from a 90-year-old woman who said, “I bought Chicken Soup for the Soul when it first came out. My children and grandchildren still read it. I wanted you to know that three generations like your story.” Like many of the stories that Mark Victor Hansen and Jack Canfield collected from their friends, these were profound in their simplicity.

My short, simple story was told to me decades ago while jogging with my friend Bobby Lewis in Oklahoma City. I would list it under Honesty, Ethics, and Parenting.

My friend and proud father, Bobby Lewis, took his two little boys to play miniature golf. He asked the attendant, “How much is it to get in?” He replied, “It’s three dollars for you and any kid over six. They get in free if they’re six or younger.”

Bobby said, “Well, Mikey’s three and Jimmy’s seven, so I owe you $6.00.” The attendant looked surprised. “Hey, mister, do you like throwing your money away? You could have told me the big one was only six and saved three bucks. I wouldn’t have known the difference.”

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Hollywood Movie Stars Show Us Lessons in Kindness and Authenticity

Paul Newman and Joanne Woodward…as I remember them.

Navigating the glittering world of Hollywood, it’s easy to be dazzled by the spotlight. Yet, some stars shine brightly on and off the screen, teaching us invaluable life lessons. Paul Newman and Joanne Woodward were such luminaries, exemplifying kindness, authenticity, and the importance of setting one’s values.

A Magnetic Presence

At 23, I entered the pioneering world of men’s hairstyling, working for Jay Sebring, a stylist to the stars. I vividly recall answering the phone to hear Steve McQueen’s voice asking, “Can Jay come race with me tomorrow?”

During the grand opening of our salon, the star-studded event included Jay’s friends and clients Paul Newman and Joanne Woodward. When Paul walked in the door, it appeared as if he shone. Paul Newman had a presence so captivating it seemed to light up the room—his charisma was palpable, a true lesson in personal magnetism.

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This is the Perfect Time to Rewrite the Screenplay of Your Life

Lessons from Hollywood  (The first in a series)

Sir Michael Caine, a fellow Brit and iconic movie star, spoke a profound truth: “To be a movie star, you must invent yourself.” This statement echoes through the halls of Hollywood and beyond, demonstrated by legendary figures like Cher, Madonna, and Cary Grant. They crafted personas that captivated audiences worldwide—much like you and I strive to script our lives. I feel I have reinvented the early me. This proves the concept is not reserved for celebrities.

The Act of Creation

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Do You Realize You Can Make Every Conversation an Education?

From a young girl who loved to work in my father’s office during school holidays, I have always been fascinated with business.

The first day I went to work as an apprentice hairdresser, Dad said, “In your career, do not concentrate on making a lot of money. Rather, concentrate on becoming the type of person others WANT to do business with. Then, most likely, you will do very well.”

As I transitioned from men’s hairstyling for ambitious professionals and the movers and shakers in San Francisco’s Financial District, my education increased with each conversation.

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How to Earn Business from Influential People (Without Selling to Them)

As I transitioned from cutting the hair of ambitious professionals and the movers and shakers in San Francisco’s Financial District, I always asked about their business. Their advice helped me, and many stories gave me great content for my earlier presentations on Getting, Keeping and Deserving Your Customers.

Here is one example from long before we had LinkedIn, YouTube, and email. I am sure you agree; the PRINCIPLE is still sound.

John, a successful young financial planner, told me a compelling story demonstrating a powerful approach to building credibility and trust with high-value clients, especially when you are the new contender in a competitive field.

The Journey Begins

John told me, “When I was thirty-three, I transitioned from another industry into my father’s established financial planning firm. Although my father was well-respected, I started from scratch—no personal reputation and no clients.”

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