January 18 is my personal anniversary. It is the day I arrived in the United States.

When people ask, “Why did you come to America at age 20 with no job, no contacts, and $500?” my honest answer is, “It seemed like a good idea at the time.”

And it did.

At that point in England, expectations for young women were modest, at best. I had met exactly two people who had ever been to the United States. Like many, I knew America through Hollywood movies. Big dreams, bold personalities, and the promise that anything might be possible.

I will not tell you how many decades ago that was. Let’s just say… a few.

Looking back, I smile at the confidence of youth. The certainty that nothing could possibly go wrong. That sense of adventure, mixed with ignorance and optimism, can be a powerful combination.

Whenever I think of that moment in my life, I think of my dear friend Layne Longfellow, PhD. CPAE who passed away in 2019. Layne was my favorite speaker to watch, bar none.

Layne earned a PhD in experimental psychology after graduating Phi Beta Kappa, magna cum laude, from Ohio University. He became internationally known as a professional speaker and worked with major corporations as Director of Executive Seminars for The Menninger Foundation before dedicating himself fully to speaking and program design.

In 1978, at age 40, Layne founded Lecture Theatre, Inc., a forum for presenting provocative ideas through spoken word, images, graphics, music, and multimedia. His mission was simple and brilliant: deliver value-driven, thought-provoking ideas as entertainment. He transformed serious lectures into theatrical experiences long before “edutainment” became fashionable.

In more than 2,000 speeches and seminars, Layne spoke on topics ranging from stress and human skills to environmental issues and cultural diversity. What made him unforgettable was not just his content, but his distinctive platform style and the deep impression he left on audiences and colleagues alike.

One of Layne’s lines, which I still quote often, is this:
“The problem with life is that it does not live up to expectations.”

Layne credited that insight to Ralph Keyes and his book Life After High School. Layne explained it this way: if you are the high school football star or the prom queen, everything can feel downhill afterwards. Real life does not match the expectations created in those early years.

Perhaps that is why I cannot remember having any expectations at all.

When I arrived in America, I had no master plan. I did not know whether this would be a brief adventure or a permanent move. I simply came to see what might happen.

And that is why Layne’s quote resonates with me so deeply.

Because the reality of my life in America has exceeded my wildest expectations.

I found opportunities, challenges, friendships, mentors, clients, stages, and audiences beyond anything a young woman with $500 could have imagined. I found a profession I love and a calling that continues to energize me. I found a community through NSA colleagues, clients, and audiences who allowed me to do work that matters.

So today, I say thank you.

Thank you to my friends.
Thank you to my NSA colleagues.
Thank you to my clients and the audiences who trusted me with their time and attention.

And most especially, thank you to Layne.

Rest in peace, my friend. I will never forget the night in Honolulu when we danced until 1 a.m. You were a unique human being, a brilliant mind, and a magnificent performer.

January 18 reminds me that sometimes the best decisions are not logical, carefully planned, or safe.

Sometimes, they simply seem like a good idea at the time.

“Fripp coaching for our conference presenters delivered outstanding results. Every participant performed at a higher level and commented on how valuable the preparation had been. Louie’s keynote segment, sharpened with this coaching, was superb.” Robert Hamilton, Senior Director, Product Marketing, Rubrik

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Recently, I was interviewed by my NSA colleague Shannon J. Gregg, PhD, for her Life Sciences Sales Lab podcast, and she asked a question that took me straight back to the early 1990s.

“Patricia, when was the first time you coached a scientist?”

That honor goes to my next-door neighbor, Mike Powell. In the mid-1990s, he was a senior scientist at Genentech and deeply involved in research on the AIDS virus. I invited Mike to speak to a group of highly successful women in business, all members of the Continental Breakfast Club.

Before his talk, I suggested, “Most people don’t really know what scientists do. Open by giving us a high-level picture they can relate to.”
Mike didn’t disappoint. He opened by saying:
“𝐁𝐞𝐢𝐧𝐠 𝐚 𝐬𝐜𝐢𝐞𝐧𝐭𝐢𝐬𝐭 𝐢𝐬 𝐥𝐢𝐤𝐞 𝐝𝐨𝐢𝐧𝐠 𝐚 𝐣𝐢𝐠𝐬𝐚𝐰 𝐩𝐮𝐳𝐳𝐥𝐞… 𝐢𝐧 𝐚 𝐬𝐧𝐨𝐰𝐬𝐭𝐨𝐫𝐦… 𝐚𝐭 𝐧𝐢𝐠𝐡𝐭… 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮 𝐝𝐨𝐧’𝐭 𝐡𝐚𝐯𝐞 𝐚𝐥𝐥 𝐭𝐡𝐞 𝐩𝐢𝐞𝐜𝐞𝐬, 𝐚𝐧𝐝 𝐲𝐨𝐮 𝐝𝐨𝐧’𝐭 𝐡𝐚𝐯𝐞 𝐭𝐡𝐞 𝐩𝐢𝐜𝐭𝐮𝐫𝐞 𝐲𝐨𝐮’𝐫𝐞 𝐭𝐫𝐲𝐢𝐧𝐠 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞.”

You could feel the shift in the room. Everyone leaned forward.

That is the power of a great opening. It creates instant understanding and emotional engagement.
For his close, I encouraged Mike to tie back to that opening and, if possible, elevate it with an inspirational point that reinforced his theme.
He did exactly that.

Mike said: “𝐀𝐭 𝐭𝐡𝐞 𝐛𝐞𝐠𝐢𝐧𝐧𝐢𝐧𝐠 𝐨𝐟 𝐦𝐲 𝐭𝐚𝐥𝐤, 𝐲𝐨𝐮 𝐡𝐞𝐚𝐫𝐝 𝐭𝐡𝐞 𝐟𝐫𝐮𝐬𝐭𝐫𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐛𝐞𝐢𝐧𝐠 𝐚 𝐬𝐜𝐢𝐞𝐧𝐭𝐢𝐬𝐭. 𝐈 𝐚𝐦 𝐟𝐫𝐞𝐪𝐮𝐞𝐧𝐭𝐥𝐲 𝐚𝐬𝐤𝐞𝐝, ‘𝐖𝐡𝐲 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐝𝐨 𝐭𝐡𝐚𝐭?’”

He described attending a particularly information-intensive medical conference. The final speaker walked slowly from the back of the room to the lectern and said:
“𝐈 𝐚𝐦 𝐚 𝟑𝟐-𝐲𝐞𝐚𝐫-𝐨𝐥𝐝 𝐰𝐢𝐟𝐞 𝐚𝐧𝐝 𝐦𝐨𝐭𝐡𝐞𝐫 𝐨𝐟 𝐭𝐰𝐨. 𝐈 𝐡𝐚𝐯𝐞 𝐀𝐈𝐃𝐒. 𝐏𝐥𝐞𝐚𝐬𝐞 𝐰𝐨𝐫𝐤 𝐟𝐚𝐬𝐭.”
In that instant, the puzzle had meaning.
The frustration had purpose.
And the work became urgent.
That is what happens when you open with clarity and close with significance.
Your audience does not just understand your message; they also feel it.

What struck me most was how effortlessly Mike made the complex simple. He did not educate them with data; he invited them into his world. That is a core principle we teach in Deliver Unforgettable Presentations: audiences do not remember all the information; they remember what your words make them see and feel. They understand the meaning. When you give your audience a picture they can see, and a purpose they can feel, you earn attention, trust, and advocacy. That is when your message gets remembered and repeated.

That reminded me of another coaching experience years later, this time with a lawyer speaking about modern-day slavery. One line in her story was, “He promised her many things.” I stopped her and said, “No, he did not. He promised her a life of romance and adventure.”

Those two words changed everything.

In that context, you instantly understand why a young woman would leave the safety of her family to follow him. What we now recognize as manipulation began as an appeal to imagination and hope. Romance. Adventure. Those words reveal far more than a long explanation ever could.

That is the power of finding words that resonate. Audiences may forget details, but they remember images, emotions, and meaning. When you choose words that help others see and feel, your message lingers.

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It is never too early to begin thinking about a speech.

Before they meet me, many of my corporate clients believe “preparation” starts the week before the presentation. Some believe it starts the night before. Too many believe it starts when they open PowerPoint.

That is not preparation. That is assembly.

A powerful presentation begins long before you write a single sentence or design a single slide.

It begins with thinking. Observing. Listening.

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Every December, I hear the exact phrase from talented professionals and speakers: “Next year is going to be my best year ever.”
Naturally, I am one of them! However, I am smart enough to know that hope is not a strategy. High performers do not drift into exceptional years. They design them.

If we want the coming year to outperform the last, we must begin with the end in mind. Decide, in advance, what success looks like for you. Not vaguely. Most experts will tell you to focus on how much you want to earn. I am going to encourage you to focus on what work energizes you, and what drains you? Clarity at the beginning increases the likelihood you will make good choices.

One of the most powerful confidence builders I know is the calendar. My late friend Jeanne Robertson taught me a lesson I have shared with executives and speakers for decades: schedule your life before you plan your work. In January, block your vacations, family celebrations, and personal priorities first. Then sell what is left. When you control your calendar, you stop reacting and start leading. That sense of control translates directly into confidence, credibility, and better decision-making.

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One December evening, with some of my closest friends, Joe Veneto, Marilyn Sherman, and Ford Saeks, I watched Frankie Moreno at his Christmas show at Myron’s Cabaret Jazz.

As seasoned professional speakers, we were not simply entertained. We were reminded of something essential.

True performers earn their success over decades, not moments.

Frankie’s career began long before Las Vegas headliner status.

He grew up in Santa Cruz. CA and every day he practised signing before he went to school.

At age ten, he appeared on Star Search, singing and playing piano on national television. The show aired after his eleventh birthday, which is why many people remember him as “11.” He did not win. And that is precisely the point.

What he gained instead was far more valuable than a trophy.
Experience. Exposure. And the discipline of performing under pressure.

That early foundation led to international touring as a teenager, to recording albums, to performing with orchestras, and to steadily building mastery. Years later, millions saw his versatility on Dancing with the Stars. As a longtime fan, that remains my favorite video because it revealed not just talent, but total command.

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Why the Best Business Deals Are Won Before the Numbers Are Negotiated

When my friend Michael Sipe, a brilliant mergers and acquisitions specialist, was building his reputation as a business broker, I helped him craft speeches to market his expertise. Mike has always understood something many professionals overlook:

Most business deals are not won on price. They are won on positioning, perception, and personal chemistry.

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A few years ago, during a presentation-skills training session, the sales leaders sat in the room and heard what I was teaching. After the first lunch break, the national sales manager walked to the front of the room, looked at his sixty top associates, and said, “At lunch, the executive sales team and I decided we have no idea how we managed to sell anything before we met Patricia.”

As you can imagine, that got everyone’s attention.

He explained, “It takes us a year to earn the opportunity to deliver an hour-long presentation to a small group of executives from one of our prospects. At that point, a new client relationship is worth between five and ten million dollars.”

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The Appalling State of Applause

At the National Speakers Association, we joke that everyone—including the salad chef—gets a standing ovation. Funny, yes. Accurate, no. Most conferences are far more restrained.

My other association family is the Professional Speechwriters Association, and this year’s conference was one of the best I have ever attended. Early on, we heard from a moderated panel of four seasoned speechwriters discussing the challenges of working in today’s politically charged environment. Their insights were thoughtful. Their stories were brave. Their message was organized, polished, and delivered with clarity.

As they finished—before the Q&A—I was ready for thunderous applause.

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Do you want your audience to lean in from your very first sentence?

One technique that works with many presentations is to begin with a surprising statistic or a little-known fact that makes your audience think, “Really? Tell me more.”

Many of my speech coaching clients are leaders, engineers, and technical experts. Buried deep in the body of their presentations are fascinating statistics or insights that could instantly capture attention.

My first suggestion: “Your comments would be more dramatic, memorable, and attention-getting if they were moved to the beginning. Before the ‘Welcome to…’ or ‘I am …’ or ‘Thank you for …’

My second suggestion:
“Add an emotion to your statistics or insights to bring your audience into your presentation from your first remarks.”

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Perhaps you can relate?

After forty years in the same home, I finally decided it was time to tackle my office.

Yes… the drawers, the boxes, the files I promised myself I would “get to one day.” That day has arrived, and with it comes a mixture of nostalgia, discovery, and a surprising sense of renewal.

My speaking career spans even more years than my address.

Tucked away in one filing cabinet is a treasure trove of letters from clients. Thank-you notes from keynote speeches, enthusiastic follow-ups from sales training, and heartfelt messages from executives I coached. Some I remember vividly. Others… well, let’s say it has been a delightful reminder of how busy those decades were.

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