(about Robert Fripp)
From the San Francisco Chronicle—Friday, December 3, 1999 by Jon Carroll
THERE WAS A time in my life, a very rich and lovely time, when I almost lived in New York City, staying down on Gansevoort Street long before it became chic and walking to work at the Village Voice every day. And yet, I paid no rent and got to go back to California a lot. Oh, golden year!
Read More...At the National Speakers Association’s annual convention in Orlando, Florida in July 1996, Patricia was awarded NSA’s highest honor—the Cavett Award.
Read More...The Seven Essential Strategies for Performing Optimally at Work
What book is on your bedside table? One of my newest to help keep me on track for 2011 is written by one of my professional colleagues at the National Speakers Association of Northern California. The Productivity Expert Dr. Neil Fiore gave me permission to give you a taste of it!
Read More...By Pam Lontos
Social Media Marketing (called SMM) is certainly the newest buzz in the PR and marketing realm. And as with any new publicity tool, people have lots of questions on how to best utilize it.
Read More...By Pam Lontos
As a business owner, you already know the importance of utilizing traditional PR – print, radio and TV exposure – to keep your name circulating in the marketplace. Now, however, there’s a new PR outlet you need to become familiar with. It’s called Social Media Marketing, and when combined with your traditional PR efforts, Social Media Marketing can help you penetrate the marketplace with your message quicker and easier than ever before.
Read More...By Pam Lontos
As a speaker, you’ve probably heard media exposure can greatly help your business, especially during tough economic times when marketing budgets are low and competition is high. The truth is, learning to leverage the power of the media can help you stand out from the competition without expending your resources. If you are new or inexperienced in dealing with editors or reporters, you might feel intimidated. But there’s absolutely no reason to believe you must have superpowers or be famous in order to approach the media.
Read More...By Pam Lontos
As a speaker, you probably know how important publicity is to the success of your business. But the truth is, many speakers, high-level executives and even marketing and public relations managers (and maybe you’re one of them) make crucial mistakes when dealing with the media – and then they end up on reporter’s block call or spam e-mail lists. The good news is, by being aware of the more common dos and don’ts of dealing with reporters and editors, there are many steps you can take to avoid these pitfalls!
Read More...How to Improve Your Press Releases…and any advice you want on publicity and getting your name out…chances are you can learn it from my friend and long time mentor Dan Janal of PR Leads. Recent I interviewed Dan for World Champions Edge. He was talking about what he learned attending BlogWorld. One idea was you do not have to look like a movie star to be on YouTube.
Read More...If you have heard me speak, you have most likely heard me talk about my genius copywriting friend David Garfinkel. It does not matter if you are selling yourself on paper, on your website or even when you open your mouth to speak, good copywriting is a skill that is important to learn…or hire! After all, good copywriters can tell a story in a few words or a headline.
A few years ago, when I hosted Speakers Roundtable, an invitation-only group of top professional speakers who include many CPAEs and past NSA presidents in their membership. At the meeting I hired Garfinkel to discuss marketing and to critique our materials. These experienced speakers enjoyed him so much they requested we reorganize the agenda to have him back the next day!
As he analyzed our materials, we learned through our copy it was much better to boost our business instead of our egos. Rather than quotes like: “You are the best speaker we ever hired,” “You received three standing ovations,” “The audience laughed until they cried,” replace them with specific results. “The chairman of the board requested we hire you for ongoing consulting.” “Our sales increased 16% as a result of your training.” “Our associates have never presented their ideas so clearly and concisely.”
Read More...Written by Dr. Peter Legge, LL.D. (Hon), CSP, CPAE, HoF Author & Professional Speaker
Building your business without working more is a bit of an oxymoron. After all, the very process of building a business requires long hours and hard work. However, the process should not be to the detriment to your family, health or personal life. Working more means spending the hours wisely concentrating your efforts on the things that are really important, including devoting some of your time to making a difference in the world.
Receive free, on-going Fripp webinar invitations, sales and presentation skills information, and special discounts from Executive Speech Coach, Sales Presentation Trainer, and Professional Keynote Speaker, Patricia Fripp, CSP, CPAE. As an added bonus, sign up now and receive a free copy of Patricia Fripp’s How to Present and Teach in the Virtual World.
