By Pam Lontos
As a business owner, you already know the importance of utilizing traditional PR – print, radio and TV exposure – to keep your name circulating in the marketplace. Now, however, there’s a new PR outlet you need to become familiar with. It’s called Social Media Marketing, and when combined with your traditional PR efforts, Social Media Marketing can help you penetrate the marketplace with your message quicker and easier than ever before.
Read More...By Pam Lontos
As a speaker, you’ve probably heard media exposure can greatly help your business, especially during tough economic times when marketing budgets are low and competition is high. The truth is, learning to leverage the power of the media can help you stand out from the competition without expending your resources. If you are new or inexperienced in dealing with editors or reporters, you might feel intimidated. But there’s absolutely no reason to believe you must have superpowers or be famous in order to approach the media.
Read More...By Pam Lontos
As a speaker, you probably know how important publicity is to the success of your business. But the truth is, many speakers, high-level executives and even marketing and public relations managers (and maybe you’re one of them) make crucial mistakes when dealing with the media – and then they end up on reporter’s block call or spam e-mail lists. The good news is, by being aware of the more common dos and don’ts of dealing with reporters and editors, there are many steps you can take to avoid these pitfalls!
Read More...How to Improve Your Press Releases…and any advice you want on publicity and getting your name out…chances are you can learn it from my friend and long time mentor Dan Janal of PR Leads. Recent I interviewed Dan for World Champions Edge. He was talking about what he learned attending BlogWorld. One idea was you do not have to look like a movie star to be on YouTube.
Read More...If you have heard me speak, you have most likely heard me talk about my genius copywriting friend David Garfinkel. It does not matter if you are selling yourself on paper, on your website or even when you open your mouth to speak, good copywriting is a skill that is important to learn…or hire! After all, good copywriters can tell a story in a few words or a headline.
A few years ago, when I hosted Speakers Roundtable, an invitation-only group of top professional speakers who include many CPAEs and past NSA presidents in their membership. At the meeting I hired Garfinkel to discuss marketing and to critique our materials. These experienced speakers enjoyed him so much they requested we reorganize the agenda to have him back the next day!
As he analyzed our materials, we learned through our copy it was much better to boost our business instead of our egos. Rather than quotes like: “You are the best speaker we ever hired,” “You received three standing ovations,” “The audience laughed until they cried,” replace them with specific results. “The chairman of the board requested we hire you for ongoing consulting.” “Our sales increased 16% as a result of your training.” “Our associates have never presented their ideas so clearly and concisely.”
Read More...Written by Dr. Peter Legge, LL.D. (Hon), CSP, CPAE, HoF Author & Professional Speaker
Building your business without working more is a bit of an oxymoron. After all, the very process of building a business requires long hours and hard work. However, the process should not be to the detriment to your family, health or personal life. Working more means spending the hours wisely concentrating your efforts on the things that are really important, including devoting some of your time to making a difference in the world.
In the speaking world, the media stars are the keynote speakers. A lot of seminar leaders and trainers ask me how they can adapt their material to this intense, high-profile, and often lucrative specialty.
“The keynote speech comes from the discipline of show business. The seminar comes from the discipline of teaching.”
—Bill Gove, First President of the National Speakers Association“With a keynote speech, the presenter is the star. With seminars, the leader needs to make the audience members the star.”
—Don Thoren, Past President National Speakers Association and Long-time Seminar Leader
To understand the big difference between keynotes and seminars, start by appreciating the unique characteristics of each. “Conversations occur in both keynotes and seminars,” explains Fripp Associate, Dr. David Palmer, Silicon Valley management guru, seminar leader on negotiations, and professor in the MBA program at Santa Clara University. “In a seminar, attendees learn more when you get them to do most of the talking. Your role is to set up the situations and guide them, letting them teach each other. But with a keynote speech you are presenting a conversation between you and each member of the audience. They are talking back to you in their own heads. During your speech, ask questions, then pause while the audience members think about what you have said.”
Read More...By Pam Lontos
If you’re thinking of cutting your publicity during these tough economic times, think again. It’s times like this then you have to get you name out there more than ever.
Read More...By Pam Lontos
The key to a better publicity campaign is more articles, more quotes, and more interviews. For maximum effectiveness, you need to get yourself into as many publications and on as many shows as possible. But every show and every publication is different. So how can one person with one keynote attract the attention of several media outlets? The answer is simple: a great hook.
Read More...Do you want keynote success? Of course you do. Here some important questions to ask when your are giving a speech. This You Tube video clip is a real life example of how, in my role as an executive speech coach, I coached a GAP executive to give a speech to 500 GAP store managers.
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