I have attended many screen writing classes for fun. Not because I want to be a screen writer, but rather to give me insights and ideas for helping my executive clients deliver better presentations. After all Hollywood knows how to emotionally connect with their audience in a way most executives do not.

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An interview between Bob Chesney and Patricia Fripp

Professional speakers, business coaches, presentation skills coaches, seminar leaders, consultants, and entreneurs all have something in common! How do we position ourselves ahead of the competition.  We do that when we can help our prospects get to know us in advance of their emails or calls. If you have been to my website fripp.com you know that whatever service you click on small “mini fripps” talk to you one on one about the reason you are searching for a speech coach, keynote speaker, or sales presentation skills trainer. Assuming this is something you would like to investigate for your own business here is an interview with my secret weapon and business adviser Bob Chesney. 

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One of Three Tips to Sound Intelligent in Your Corporate Communication

From THE executive speech coach Patricia Fripp with help from Eleanor Dugan.

Throughout the business community, ambitious individuals who work in highly competitive environments know the impression they give in their business communications often makes the difference between career failure and success.

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Why do people say ‘yes’? How can we get them to comply with our requests? I asked my Fripp Associate David Palmer, PhD, MBA, CPA, an expert on negotiations and marketing. David Palmer has read more business books and management books than any other person I have ever met; without hesitation, he always refers to the best book to help anyone in their career is Robert Cialdini’s Influence: Science and Practice. Enjoy my interview. You next logic step is to buy Dr. Cialdini’s book.

“Fortunately, people often say ‘yes’ or agree with requests out of mindless compliance,” David told me. “They are frequently willing to say ‘yes’ automatically without thinking first. It makes their lives simpler and smoother. But what most of us are trying to overcome is the opposite phenomenon, when they’ve programmed themselves to say ‘no’ without thinking about it.

“Here’s where the emotional triggers come in. Researcher Robert Cialdini at Arizona State University describes the ‘Six Weapons of Influence,’ as he calls them, in his book, Influence, Science and Practice (Allyn & Cacon, 2000).”

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Choose your words carefully to build credibility, sound intelligent, and make your message understood. When you do, you can be repeated frequently from boardroom to convention hall. When you want to deliver a dynamic and persuasive or be taken seriously by your senior management perfect what you say and how you say it. Here is great career-building advice from Eleanor Dugan who is Patricia Fripp’s Grammar Granny.

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