Las Vegas observationalist humorist John Kinde looks behind the Gervais humor at Golden Globes.

All public speakers want to be funnier. We can learn from the masters who make us laugh and humor experts like John Kinde who teach us the techniques behind what they say. This was first published in my favorite ezine Humor Power check it out for yourself.

Gervais Humor at Golden Globes
When a comedian hosts an awards show, you can expect some roast-style humor.  That’s why they hire the comic.  A roast structure creates a vehicle to ensure the success of the jokes which follow.  Before you start firing jokes at people in the audience, you need permission.  This is usually received by making fun of yourself, which gives you permission to make fun of the boss or authority figures, which gives you permission to make fun of the honored guests.

Last night Ricky Gervais hosted the Golden Globe Awards for the third year.  Some people were surprised he was chosen as this year’s emcee because many thought he was over-the-top offensive last year.  But in his pre-show appearances, he made it clear that he was going to do some sharply-pointed humor this year, too.  The anticipation of what he was going to say helped build the tension, which is an important trigger for humor.

Here are some bits from his monologue (not the whole monologue) and some observations:

So where was I?
(A transition from last year’s performance to this year’s.  Sets the stage for “more of the same.”)

Nervous? Don’t be. This isn’t about you.
(He will start primarily with jokes about the sponsor of the event and himself.)

Hello, I’m Ricky Gervais and welcome to the 69th annual Golden Globe Awards live from the Beverly Hilton Hotel in Los Angeles.  Voted for by the Hollywood Foreign Press Association.
(His formal opening lines establish the fact that the Hollywood Foreign Press Association was an authority figure, a fact which may not have been well-known to the television viewing audience.)

Tonight you get Britain’s biggest comedian, hosting the world’s second biggest awards show on America’s third biggest network.
(Uses the rule of three.  Pokes fun at the host network.)

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Are you losing sales you feel you deserve to make? Perhaps you are making one or all of the most common, biggest mistakes of sales professionals!

Hope you can benefit from the advice from one of my sessions at Lady and the Champs How to Speaking Conference February 25- 26 in Las Vegas. Thought you would enjoy a sneak preview of what we will be discussing. The ideas apply no matter what you are selling.

Would it be helpful if your prospect remembered what you said?

Here are the most common mistakes that my sales clients are making at the beginning of our coaching sessions. By the time we’re through, they’ve learned how to avoid them.

Thanking prospects for their time instead of thanking them for the opportunity to discuss doing business.

Using a flawed conversation or speech structure. Focusing on your company history instead of how you can discover or solve the client’s problems.

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Sales Psychology from Harvey Mackay from his new book

The Mackay MBA of Selling in the Real World

A great salesperson is a hungry fighter – someone who is committed to action and results: An average salesperson tells. A good salesperson explains . . . and a great salesperson demonstrates.

Integrity is the backbone of sales. Honesty is the best policy even when it has a high premium. Today’s Internet world is too transparent to be anything other than absolutely honest.

You have to like selling to succeed at it. Success, after all, is doing what we like and making a living at it. Work isn’t work if you like it. And, success is a journey not a destination.

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By Pam Lontos

Every business needs a cost-effective way to keep their name, their products or their services in front of their prospects and customers. For many business owners, publicity is the key to such recognition and awareness. When done correctly, publicity develops your name recognition, gives your business instant credibility, and ultimately leads to increased sales. And best of all, publicity is absolutely free.

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Anytime you’re giving a speech, always remember it’s a conversation. Sometimes we fall into the trap of thinking we’re presenting a monologue. It’s easy to think of a speaker as the vehicle delivering a load of wisdom. In reality, every speech is a conversation. A two-way conversation with the audience.

It’s important to remember that this dialogue is not with the audience as a group, but rather a one-on-one conversation with each person. You’re speaking individually to each person in the audience. For example, you’re making eye contact with one person at a time. When you find your self mechanically spraying the audience with eye contact, you are actually NOT making eye contact with anyone.

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Bill Gates spoke in Las Vegas on January 7, 2007. Arriving almost four hours early guaranteed me a seat about 100 yards from the speaking platform. Thank goodness for big-screen projection. The crowd and the lines were something like a Rolling Stones concert. Except there were more geeks. About an hour from the start of the program I doubted they’d be able to get everyone into their seats… but magically they did. And the speech started pretty much on time.

As the start of the keynote presentation for the 40th Anniversary Consumer Electronic Show approached, I wondered how much humor, if any, Bill Gates would use. I expected that he would use humor in some way to open his talk. As I watched him speak it was obvious that, although brilliant, he is not a comedian. In fact his use of humor from the platform was minimal, but he made it obvious to me that he does have a good sense of humor. Remember that a sense of humor is more than just telling jokes. And even in a speech that is far from an award-winning example of humor from the platform, there are some good lessons to be learned.

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Fellow students of humor, stand up and make ’em laugh! I say “fellow students” because through teaching others and making techniques and concepts graspable I, too, gain more clarity. I’m still on my own ever-changing path of humor mastery.

Many of you have heard me speak in person. One of the favorite things that I like to teach is the Rule of Three – with a humor twist. Some of you may be aware that in professional presentations a “list of three” is often used to illustrate examples. For instance, in my observations about happiness, I talk about the excuses we all make. We would be happier IF: “If I just had a little more money… If I just had a little more time… If the kids were just a little older.”

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Twenty to thirty years ago, humor was commonly used to sell low-priced products. We remember Mr. Whipple squeezing the Charmin and Clara Peller asking “Where’s the beef?” Today, when you watch TV, you’re likely to see humor being used to sell automobiles. Over the years, advertisers have gained a greater appreciation of the value of humor for feeling good, building relationships and selling products. And so have speakers come to appreciate the more sophisticated value of humor for selling their message.

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Every year the World Championship contest is an amazing event. Lance, the 2005 World Champion, was wonderful! He connected with the audience and executed his speech perfectly. Lance’s message was simple and crystal clear. And a speech well worth studying!

My favorite line, however, came from one of the other contestants, Rowena Romero. During her interview she talked about how previous winners were all known for something. Rowena said, “David Brooks is known for his blue Jeans—Darren LaCroix is known for his fall on his face, I’ll be know for my stool.” (Rowena stood atop a footstool during her speech.)

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