Patricia Fripp Keynote Superstar Sales Presentations
Patricia Fripp, Delivers a Keynote on Superstar Sales Presentations

Confused about hyphens?  I would like to share this article from Ragan Communications on the correct use of hyphens. I have keynoted the Ragan Speechwriters Conference several times and sometimes I have just attended as a participant. All Ragan’s information is helpful, especially in regards to writing. As you strive for excellence in all areas of your business communications, remember that good speakers can benefit from learning the secrets of good writers. Hope you find this as helpful as I did. Thanks Ragan Communications!

5 Cases of Too Few or Too Many Hyphens

The author offers guidance through some all-too-common examples of erroneous hyphenation.

By Mark Nichol

When it comes to hyphenation, prose often suffers from the Goldilocks effect: either too much or too little, but seldom just right. Here are some erroneously constructed elements along with repaired revisions that let them eat, sit, or sleep with contentment.

1. “Scientists have found that a second, as-yet smaller wave of mussel extinctions followed in the late twentieth century.”

The key point is not a smaller wave that is as yet-that makes no sense. The reference is to a wave that is as yet, or up to now, smaller; it’s an as-yet-smaller wave: “Scientists have found that a second, as-yet-smaller wave of mussel extinctions followed in the late twentieth century.”

2. “They criticized the arbitrary measures taken so far on the air-travel security front.”

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Dan Janal, President, PR Leads
Dan Janal, President, PR Leads
How to Get Your Message Across to Your Audience
By Patricia Fripp

Both business and professional speakers always need to ask themselves “How do I best connect with my audience?” “How do I get my message to stick?” “How can I get my audience to listen and engage?”

My long time friend, early mentor, and all around expert on PR and marketing Dan Janal wrote a very good article about an experience we were both part of at the recent National Speakers Association convention.

I must admit, I am one of the people who would much rather listen to an expert speak than be at the mercy of some of the pathetic questions from many audience members who appear to want their opinion heard rather than ask a genuine question the whole audience can benefit from.
Both Dan and I are interested in what YOU think.

Advice to Speakers: Shut Up!
By Dan Janal

Futurist Jeff Jarvis nearly caused a riot at the National Speakers Association conference when he told speakers that audiences wanted to hear speakers less and audiences more.

He advocates that speakers give a bit of content from the platform and then take advantage of the collective wisdom in the audience. In fact, his keynote speech incorporated that element of give and take.

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Patricia Fripp executive speech coach
Patricia Fripp executive speech coach

Do you find Filler Words are irritating as I do?

Laura Hale Brockway had this article in a Ragan Communications online newsletter. Hope you find it as interested and important as I do. You may want to print it for some of those irritating people you work with <G>

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Where will you be on Friday, October 26? If you are in Philadelphia and are interested in speaking why not join us for the National Speakers Assn meeting? Patricia Fripp THE Executive Speech Coach and Hall of Fame keynote speaker will share the actual practical steps of how to become a world class speaker. Yes, you will also learn some of her secrets as well!

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Patricia Fripp expert speaker learning to be a good blogger!
Patricia Fripp expert speaker learning to be a good blogger!

Blogging is a great way to serve your professional community and expand your marketing reach. Thank you for reading mine!

For the years, I’ve had the honor of keynoting the Ragan Speechwriters Conference several times. I met amazing people who write for history – presidents and corporate leaders. Since then, when a Ragan Communications notice appears in my in-box I always read with interest. Here’s one from today. (Brad Shorr… thanks for your generosity of ideas and information!) Hope you, my reader, enjoy this as much as I did.

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What Do Your Awards from the National Speakers Association Mean?

By Patricia Fripp 

Frripp winning the Cavett in1996 & new  CPAEs
Frripp winning the Cavett in1996 & new CPAEs

My executive speech coaching client and meeting planners often ask me “What do your credentials from the National Speakers Association mean?”

In case you are interested here is the official answer as advertised by the NSA. As you know, certifications and professional credentials give our clients confidence and us a professional edge. 

The CSP designation is conferred by the National Speakers Association (NSA) and the Global Speakers Federation (GSF) only on accomplished professional speakers who have earned it by meeting strict criteria. CSPs must document a proven track record of continuing speaking experience and expertise as well as a commitment to ongoing education, outstanding client service and ethical behavior.

Patricia Fripp earned this designation in 1981!

CPAE Speaker Hall of Fame    
The Council of Peers Award for Excellence or Speaker Hall of Fame is to honor professional speakers who have reached the top echelon of platform excellence. Admission into the CPAE Speaker Hall of Fame is a lifetime award for speaking excellence and professionalism. Inductees are evaluated by their peers through a rigorous and demanding process. Each candidate must excel in seven categories: material, style, experience, delivery, image, professionalism and communication. The award is not based on celebrity status, number of speeches, amount of income or volunteer involvement in NSA.

Patricia Fripp earned this award in 1983!

The Cavett Award is NSA’s most cherished award. It is presented annually to the member whose accomplishments over the years have reflected outstanding credit, respect, honor and admiration in the Association and the speaking profession, and whose actions (in terms of sharing, guiding and inspiring other members) most closely parallel the illustrious career of our Founder Cavett Robert.

Patricia Fripp received this honor in 1996. You can see in the photo. The same evening the new CPAEs are Scott McKain, Bert Decker, Roger Crawford, and John Patrick Dolan. Scott McKain, Bert Decker, Roger Crawford are all members with Patricia Fripp of  the very prestigious Speakers Roundtable.

Speakers Roundtable members are America’s most in-demand motivational speakers, professional speakers, and keynote speakers. Members include business experts, award-winning professional speakers, authors, speech coaches, and business consultants. 

If you would like to benefit from Patricia Fripp’s experience and her learning materials check out her learning materials store. The best information for public speaking and sales information.

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Adult Learning for Presenters and Public Speakers

Patricia Fripp executive speech coach & keynote speaker
Patricia Fripp executive speech coach & keynote speaker

by Patricia Fripp 

Just back from a vacation in Paris. Now clearing the desk and getting ready for the National Speakers Association convention. As part of that preparation I am reading a great report

Neuroscience shows that the average adult attention span is 10 minutes. Current 21st century instructor research proves that a presenter needs to chunk content into 10-minute bites. Chunking content will help the brain remember, recall and learn information. After each 10-20 minutes of content, the presenter should have the attendees discuss that
content with one another. Posing good questions to the audience for discussion in pairs or small groups will increase audience participation and engagement.

I will certainly take this into consideration for my session on Opening Your Presentation delivered at the 2012 NSA convention in Indianapolis Monday, July 16.

In case you don’t make it why not check out the public speaking learning resources I have already created for ambitious public speakers, sales professionals, and business leaders.

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Four Techniques for Better Storytelling

Patricia Fripp keynote speaker and executive speech coach
Patricia Fripp keynote speaker and executive speech coach
By Patricia Fripp, CSP, CPAE, Executive speech coach, Keynote speaker

Everybody loves a good story. No matter what our culture, we grow up feeling that hearing a story is somehow a reward. Stories are how we learn values and our family’s legacy. When we’re in school, stories make history come alive. In business, we quickly discover that stories help us explain complex issues and are the best way to train or persuade.
Wise leaders, managers, and sales professionals do well to develop an arsenal of great stories that provide clear, dramatic examples. Good stories help differentiate us from our competition.

Steve Ball of Microsoft was in charge of finding the right music to be the boot-up sound for the Vista operating system. He brought in three professionals from the worlds of music and Hollywood for six seconds of sound! Steve explained the importance, saying, “Part of the sound was also used in our email program. That translated into this sound being heard more than any other music ever heard, including the Beatles.”

The professional that was chosen was Robert Fripp, legendary guitarist and a founding and ongoing member of the rock group King Crimson. Steve explains how the project leaders came to the decision: “All the artists created a sound that would have worked. However, in his presentation, Robert told the best story of how his music best represented Vista.”

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Good Story, Committed Speaker, Great Speech Coach 

Patricia Fripp speaking at MDRT 2011
Patricia Fripp speaking at MDRT 2011

By Patricia Fripp

When I first met John Nichols at my speaking school he was so much fun to have in the audience. He was so obviously thinking about how to apply the techniques to his presentations. He has a heck of a life story…he legally died…as well as a wildly successful career selling disability insurance. He hired me to help him take his good presdentation and make it great. This year he had to opportunity to deliver a keynote at the main stage of Million Dollar Round Table. The greatest audience in his industry. He has spoken before not in this keynote slot. He hired me to listen to his run through. We addd a few tweaks. Can you imagine my pride to receive this email…

“Thank you!! This is what one attendee wrote, ‘John spoke Main Platform at the 2012 MDRT Annual Meeting in Anaheim. Understand that they review over 2,000 speakers each year and only select 18. John absolutely hit the ball out of the park. His story is incredible and he delivers the message in a compelling way. He had the 6,500 people in the audience in his hand. When he finished, they LEPT to their feet to give him the loudest ovation of the meeting! John is a top shelf speaker but also a first class guy! June 13, 2012’
 
 You are the best!!” 

One of the reasons John was such a wild success is he does not short change the process. As Michael Caine says “Rehearsal is the work, performance is the relaxation.” If you want to learn what John heard in my public speaking seminar why not invest in the Speaking School Value Pack.

 

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Creative Ways Your Clients Afford You as a Professional Speaker
Or How the American Payroll Association Made 1 + 1 + 1 = 9
By Patricia Fripp, CSP, CPAE

Keynote speaker Patricia Fripp
Keynote speaker Patricia Fripp

In a perfect world, our clients would have an unlimited budget to hire keynote speakers for every meeting and convention. Since it’s not, here are some tips to help them get the most for their meeting dollar and help you stay booked. Here is a project I worked on with the American Payroll Association that could be a model for you—or at least expand your thinking about how to offer your services.

APA’s Executive Director, Dan Maddux, had a week of speaking and seminar slots to fill. Instead of assigning each slot to a different speaker, Dan chose to maximize the contribution of a few top people, using three of them in three different ways. That’s how Dan made 1 + 1 + 1 = 9. Three speakers, used three ways, equals nine slots filled. Here’s how Dan maximized APA’s budget and Diane, Susan, and I stayed at a lovely hotel for a week!
As speakers, we have to be creative and make these recommendations to our clients.

Save on Hotels and Airfare
Cutting the number of speakers might or might not reduce the total nights lodging needed, depending on the schedule. However, clients definitely save on transportation—for instance, three round-trips versus nine.

Speakers May Add More Value
Not all speakers will deliver extra presentations for the same rates—they won’t. However, I have always found it appreciated and profitable to offer, “After my keynote, would you like me to deliver a breakout session?” Or “Would you like me to moderate a panel?” Even, “You mentioned your chairman is a bit nervous. Shall I spend a little time and coach him on his presentation?”
I am certainly a speaker who will offer clients a reduced daily price for three consecutive days at one hotel, rather than three separate dates months apart.

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