
When you lose business you should have captured, you lose twice. First, you don’t get the sale or the cash flow. Secondly, your competitor gets both. It is not your prospect’s job to remember you. It is your responsibility to make sure they do not have the chance to forget you. I share this advice from my friend Scott Plum, sales expert and sales coach, on demonstrating your commitment to your prospect, by making yourself unforgettable.
Read More...Prospects Define Value by Your Commitment And Persistence
by Scott PlumLately I’m hearing a lot of salespeople say they call prospects, leave messages and they never call them back. Most times the prospect doesn’t answer the phone. In an age where every phone has Caller ID, it is a split second decision to quickly ignore the interruption. When this is true most of the time, we want to ask ourselves, “Why?”








