The phrase executive presence first appeared in leadership circles in the late 20th century.

It quickly became a buzzword in boardrooms, performance reviews, and coaching sessions. Yet for all the talk, it remained elusive. Many ambitious professionals were told, “You need more executive presence”, but few could explain what that meant or how to achieve it.

Executive presence is not a single trait you’re born with. It’s a set of behaviors, skills, and habits that signal credibility, confidence, and influence. It’s the ability to inspire trust in your leadership, even under pressure. And while everyone wants it, too few understand how to build it.

After decades of coaching leaders, CEOs, and professionals worldwide, I’ve distilled executive presence into practical insights. Below are 20 ways you can strengthen yours—immediately and over time.

  1. The 60-Second Rule

Most executives lose their audience in the first 90 seconds. Don’t start with small talk. Begin with a bold statement that makes people lean in.

  1. Data Into Story

Numbers inform, but stories inspire. Wrap statistics in a human context, and people will remember them.

  1. Leading Through Change

People fear uncertainty more than change itself. Explain the why, acknowledge feelings, and inspire with vision.

  1. Brevity Builds Credibility

A 45-minute unfocused presentation weakens you. A sharp 15-minute talk, anchored with a story, builds credibility. Brevity is strength.

  1. Calm Inspires Confidence

In high-stakes moments, your calm presence gives others courage. Slow your pace, pause, and lead with certainty.

  1. The Calm Leader

Presence is most visible under pressure. Composure earns trust. Calm is contagious.

  1. Confidence That Inspires

Confidence isn’t the loudest voice—it’s the clearest. Leaders with presence communicate with conviction.

  1. Charisma Through Connection

Charisma isn’t about dazzling—it’s about connecting. Remember names, listen deeply, and show interest. Connection inspires loyalty.

  1. First Impressions Matter

Appearance, poise, and professionalism shape perception in seconds. Like it or not, first impressions count.

  1. Poise on Zoom

Presence is hybrid. Online, your lighting, sound, and eye contact carry as much weight as your words.

  1. Decisiveness Under Pressure

Indecision erodes confidence. Clear, timely choices—especially tough ones—strengthen presence.

  1. The Power of Credibility

Do what you say. Follow through. Take responsibility. Credibility is the foundation of presence.

  1. Communication That Commands

Leaders with presence speak clearly, concisely, compellingly. No rambling. No fillers. Their words spread because they’re easy to repeat.

  1. Authenticity Wins Trust

Authenticity is executive presence. Share real stories. Admit what you don’t know. People respect what’s genuine.

  1. Listening as Leadership

Leaders who listen earn authority. Deep, respectful listening signals presence.

  1. Gravitas in Action

Gravitas isn’t noise—it’s quiet weight. It makes people lean in. Authenticity, confidence, and clarity = gravitas.

  1. Speak to Be Remembered

Every time you speak, you add to—or subtract from—your presence. Make your words worth repeating.

  1. The Spotlight Test

Some leaders attract attention without asking. They look focused and confident. Presence draws the spotlight.

  1. The Role of Feedback

Presence isn’t static. It grows with feedback. Leaders who embrace input show resilience and strength.

  1. The Actor’s Secret

Great leaders are like great actors: personal in public. They connect authentically, let real emotion show, and hold the stage.

The Bottom Line

Executive presence is not about perfection. It’s about how you make others feel: confident in your leadership, clear on your vision, and committed to following you.

The good news? You no longer have to wonder what executive presence is. You can build it, practice it, and strengthen it—one conversation, one decision, one presentation at a time.

If you’re serious about advancing your career, influencing decisions, and inspiring your teams, I invite you to explore FrippVT Powerful, Persuasive Presentations online training or book a personalised coaching session. Together, we’ll transform the way you communicate—and elevate the way others perceive you.

Because when you master executive presence, you don’t just speak; you also lead.

“Your customized approach before, during, and after has resulted in more and larger sales.”

Scott Hamilton, Vice President of Sales, Distech Controls

“Your ability to hold an audience in the palm of your hand with a story is incredible.”

Michelle Kabele, Channel Marketing, Zebra Technologies

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For years, I have tracked who followed me on YouTube.

The numbers were consistent: 99% were men, and the largest group was ages 55–64.

Then I checked my stats for the last 28 days. Imagine my surprise—today, 75% of my viewers are 25–34, 25% are 55–64, and 58% are women. Quite a shift!

Even more surprising?

In the past week, two new executive speech coaching clients reached out. Both are 25-year-old, ambitious young men. One said, “Three years ago, I graduated from High Point University, and Steve Spangler recommended you.” I first met HPU’s remarkable president, Nido Qubein, at my very first NSA convention in 1977. Steve Spangler, a science rock star, is also my colleague in Speakers Roundtable, as is Dr. Qubein.

The other said, “My father recommended you.”

He never forgot how helpful you were to him 20 years ago!” And just this morning, I received an email: “I am writing to you on behalf of my son. Will you help him?” Who knew a whole new market was waiting for me?

My colleague Dylan Tweney from the Professional Speechwriters Association wrote about his experience at the most recent Renaissance Weekend.

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To become a better speaker, consider going to the movies.Learn from Hollywood

That is the premise of my popular presentation, How to Add Hollywood to Your Presentations. Think about it. If you had unlimited resources to design the keynote that would make you the most in-demand professional in your industry, where would you go for the best writers, directors, and production talent?

Hollywood.

In Hollywood, hundreds of creative professionals collaborate to produce one unforgettable movie. Most of us cannot hire that dream team; however, we can borrow their techniques. Here are seven proven Hollywood strategies you can use to make your presentations more compelling, more memorable, and more persuasive.

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When preparing for a presentation, most speakers focus on their content and slides.

That’s important—but it’s not enough. The real question you must ask yourself is: Who is my audience, and why should they care?

Your content may be brilliant, but your impact depends on the relationship you build with your listeners. Do they feel you understand them? Do they trust that your ideas are relevant to their world? That connection—both intellectual and emotional—is what transforms a presentation from forgettable to persuasive.

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At an all-day event, my client asked me to speak briefly to promote my afternoon session.

I said, “I know your morning is full, just give me three minutes.” I only took two and a half.

I began with an amusing story about a request for an interview, which made the point that your message must be of interest to your audience. Then I continued,

“This morning, you enjoyed your executives’ presentations because they acknowledged your contributions, celebrated your success, revealed fascinating industry statistics, previewed your company’s future, and confirmed that your executives are in harmony.”

Notice the effectiveness of those short phrases, each driven by a strong verb. They grab attention, paint pictures, and move ideas forward.

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From Good to World-Class: How to Improve Your Presentations

Socrates said, “Know thyself.”

I say, “Put your words under the magnifying glass.”

If you want to improve all of your presentations, here’s a simple process that works for seasoned professionals as well as ambitious beginners.

Step 1: Watch Yourself Like a Coach

Take a video of one of your best presentations and sit down to watch it—not as the speaker, but rather as a high-priced speech coach.

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Even the most seasoned presenters know: preparation off stage sets you up for success on stage. Here are eight practical and frequently overlooked steps that will help you feel confident, in control, and ready to make your message memorable.

  1. Check in early.

Arrive with plenty of time to get familiar with the space. Notice the setup:

  • Is there a platform or stage?
  • Where will you stand when you’re introduced?
  • How many steps will you take to reach the lectern or center stage?

Pay attention to lighting and sound. Is the spotlight on you—not the banner, lectern, or ceiling? Remember, when the lights go down and the volume goes up, audiences often think they can’t hear clearly.

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Recently, I had the joy of seeing the magnificent show A Beautiful Noise at The Smith Center in Las Vegas.

This is, of course, the life story of Neil Diamond. Having seen him perform live before, I knew to expect magic, and I wasn’t disappointed.

Part of the show’s brilliance is in its structure. It opens with Neil as he is now, in conversation with his therapist, looking back on his life through the lens of his songs. We are drawn into his world, from humble beginnings and self-doubt to becoming a worldwide megastar with more popularity than Elvis. Along the way, we see the highs and lows, the struggles, the joy, and the unwavering devotion to the music that gave meaning to his life and happiness to his audiences.

By the final curtain, the audience is on its feet, carried away on a wave of music and emotion.

And here’s the connection that struck me: the show’s structure is precisely the type of framework I help my clients use to craft their speeches when they share their own life experiences.

The Power of Structure: Theater Meets Speaking

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Eye Contact: The Silent Superpower in Presentations

Suppose you want to connect with your audience on an emotional level. In that case, whether it’s one decision-maker, a boardroom full of executives, or a conference ballroom of hundreds, your eyes are one of your most powerful tools. In Deliver Unforgettable Presentations, we emphasize that eye contact is not just about looking—it’s about connecting. Here’s how to maximize its impact.

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Here are 12 Proven Fripp Suggestions

Sales professionals carry a unique responsibility. Every time they speak, they represent themselves, their team, and their entire organization. Whether they succeed or fail can come down to one factor—how well they present their message.

Even the most experienced sales professionals can benefit from expert coaching. Why? Because clear messaging, emotional connection, and persuasive structure are not optional—they are essential. These are the top 12 mistakes I see in the first coaching sessions with my clients. By the time we’re done, they know how to avoid them and win more business.

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