USA Today Used a Frippicism™

On Monday, January 22, several pals texted, “USA Today has used another of your quotes in their ‘Don’t Quote Me’ segment.”

It was “If you don’t act as if your name is on the door, it never will be.”

Consider this: every interaction your organization has with customers either strengthens or weakens your relationship. Especially each employee interaction, from the CEO to the technicians and maintenance crews. It’s a sobering thought, isn’t it?

Remember, your business’s reputation is as strong as your least engaged employee. How well are you equipping your team to be ambassadors of your brand? Are any of your employees too high or too low in the hierarchy to impact customer perception?

What is a Frippicism™?

In my world of impactful presentations and persuasive sales presentation, I teach my clients that the power of clarity and conciseness cannot be overstated. This is where Frippicism™s shine as beacons of wisdom. These succinct, powerful phrases encapsulate complex ideas into memorable nuggets of wisdom that ensure your message not only resonates; they stay with your audience long after the curtains close.

If we wanted to be more flowery in our language, we could use this metaphor.

Imagine your audience’s minds as gardens. Each Frippicism™ is a seed, planted with precision and care. In the fertile soil of brevity and clarity, these seeds grow into robust trees of understanding and action. This transformation is not by chance but by design. In a world awash with information, your ability to distill complex concepts into clear, concise, and compelling phrases makes the difference between being heard and being unforgettable.

Frippicism™s are more than just catchy phrases; they are the embodiment of my message’s essence. When you focus on your key ideas, whatever you call them—for example, Boydisms, Savage Strategies, Trust Truths—they cut through the noise and deliver your ideas with laser-focused precision. This isn’t just about saving time; it’s about respect. Respect your audience’s attention span and their capacity to absorb and act upon your message. By summarizing your ideas into one powerful phrase, you make it easier for them to grasp your message, and empower them to carry it forward. As I say in my seminars, “you speak to the audience of your audience.” You give your audience of one, ten, or one hundred the ability to remember your key ideas in a way they can repeat to others.

Remember, the art of being clear and concise, epitomized by a Frippicism™, (or whatever you call your points of wisdom) is not just a skill. Rather, a necessity for everyone who looks to make their message memorable, their presentation powerful, and their sales successful.

In the economy of words, each Frippicism™ is a currency of human contact that resonates in the minds and hearts of our audience.

“Your approach to communication, encapsulated in the concept of Frippicism™s, serves as a masterclass in effective presentation and persuasion techniques.”

Dan Maddux, Executive Director, PayrollOrg

If you want to use any of my Frippicism™s for meetings or presentations, please help yourself.