Behind the Scenes with a Presidential Speechwriter: Insights from Terry Szuplat

Recently, at the Professional Speechwriters World Conference, I had the pleasure of attending a half-day seminar delivered by Terry Szuplat, author of Say It Well: Find Your Voice, Speak Your Mind, Inspire Any Audience. As a speechwriter for President Obama, Terry...
When A New Relationship Is Worth Millions Remember This Advice

When A New Relationship Is Worth Millions Remember This Advice

How do you handle a sales presentation when a new relationship is potentially worth millions? These four principles will help you and your sales team build a strong foundation for a new client relationship. Imagine my surprise when a national sales manager addressed...

Want to Drive More Sales? Nobody Can Resist a Good Story Well Told

Want to Drive More Sales? Nobody Can Resist a Good Story Well Told Please do not overlook one of the most powerful tools in sales—storytelling. If you’re in sales, you might have noticed that it often feels like our prospects are trained to resist our presentations. I...

Let Us Set the Record Straight: Clarifying the 7-38-55 Rule

The famous 7-38-55 Rule from Albert Mehrabian’s research is often misquoted, especially when people try to apply it to public speaking or keynote addresses. Let’s set the record straight. What the 7-38-55 Rule Really Means Mehrabian’s research, from which the 7-38-55...

How to Connect with an International Audience: Secrets of Working Effectively with Interpreters

The dictionary tells us that “translate” is a verb and means to change from one language into another or form or medium into another, essentially making sense of a language. On the other hand, “interpret” is similar yet different. The primary definition is to make...

Are You Overlooking a Powerful Tool to Create Compelling Content?

As a presentation skills expert, I often tell my clients that the best content for their talks comes from unexpected places. Often in fascinating conversations with intriguing people. Engaging in exciting dialogues with diverse individuals is not just a delightful...