If you are looking for the number one best way to make an impact with your speech – the answer is simple. Customize!
Be aware of your audience’s needs and concerns as you develop every aspect of your speech. Here is an overview of top techniques to customize your presentations. These techniques are used by top professional keynote speakers. However, my corporate speech coaching clients have been incorporating many of them into their presentations with great success.
Top Techniques to Customize Your Presentation
1.) The number one customizing technique… ask background questions.
2.) Interview for examples of the skill you are helping the audience improve.
3.) Interview the company leadership or the association board of directors for their success stories from everyday heroes within their organization.
4.) Read the client’s magazines and newsletters.
5.) Interview industry experts.
6.) Become an industry expert – put yourself in the shoes of a potential client. (A highly effective technique!)
7.) Listen to the other speakers on the program before you and quote them – especially the company or association executives.
8.) Mention and quote your corporate sponsor – or champion of the meeting.
9.) Customize your PowerPoint.
10.) Become a customer. Sometimes you luck out because you already are a customer!
11.) Experience “a day in the life” of your audience.
12.) Customize onsite with planned questions for both leaders and the audience.
13.) Part of onsite customization… Use the “you never know” technique – keep an eye out for opportunities and be flexible.
14.) Playoff the client’s specialty advertising or conference gifts.
15.) Add client-specificity.
16.) Make promo videos to help promote the meeting.
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Executive Speech Coach and Hall of Fame Keynote Speaker Patricia Fripp works with individuals and companies who realize that powerful, persuasive presentation skills give them a competitive edge.
Join the discussion and tell us your opinion.
Thank you for reminding us of your 16 tools that we can used to impact our audience and the people that hire us.
Interviewing the industry experts to understand the client and the industry is an idea I will use this week.
I am working with a new client in an industry that I am not familiar with. Interviewing the industry experts may will help me to help my client find solutions to their problems.
Thanks for your constant support. We learn from you as well. Fripp
It take loads of effort to design and present effective presentations. You get better with experience but these points are like a ladder to becoming a successful presenter. Thanks Patricia for sharing this with us.