Sales Presentations – How to Be Clear ; Concise: Start with Structure

FrippVT Fripp Presentation Structure Video Screenshot
Patricia Fripp explains shows you how to structure a sales presentation through FrippVT.

When you know you’ll you have a few minutes to present to a true decision maker, what do you say? Don’t panic. This is a great opportunity. Be prepared and get to the point.

Remember, with a senior-level executive you must be clear, concise, credible, and able to articulate your bottom line. Always start with structure. No matter the importance of your message, your presentation will only be successful if you first recognize the importance of structure. I discuss structure in this video excerpt from Fripp Virtual Training:

Proper use of structure makes it easy for your prospect to follow what you are saying, whether in a casual conversation or a formal sales presentation.

Fripp Virtual Training, FrippVTIf you and your sales team are losing out because of poor presentation skills, why not get the help you need on your own schedule? Become a great speaker easily, conveniently, and quickly with FrippVT. Take a trial now and enjoy three free chapters on Stories, Openings, and Sales:

For 20 years I have hired Patricia Fripp to train and coach sales teams with amazing success. FrippVT, in combination with in-person training and coaching, is an unbeatable combination.
– Greg Stivers, Senior Vice President, Client Development, Concur

More about Sales Presentation Structure & Business Sales Presentations

How to Organize Your Speech – Focus on The Basics,” “Sales Presentations – Your Audience, They Really Don’t Care Who You Are” “How to Make A Sale by Making Your Questions Count,” “There Are No Shortcuts to Effective Sales Conversations,” “8 Steps to Structuring An Outstanding Sales Presentation,” “The 12 Biggest Sales Presentation Mistakes Salespeople Make And How to Avoid Them,” “7 Sales Presentation Mistakes & How to Avoid Them,” “How You Can Solve “Who Cares?” Syndrome in Your Sales Presentations” and “An Unparalleled Technique to Increase Sales – Be Specific” are just a few of the many complimentary resources on to help you deliver successful sales presentations.

Executive Speech Coach and Hall of Fame Keynote Speaker, Patricia Fripp works with individuals and companies who realize that powerful persuasive presentation skills give them a competitive edge.