How to Stay Clear, Concise & Focused on Your Prospect’s Needs

prospect's needs must be central to your sales presentations from FrippVT
Patricia Fripp explains how to make your prospect’s needs central to your sales presentation through FrippVT.

Selling to large enterprises can be complex, but your sales presentation does not have to be. You are often speaking to the audience of your audience. In other words, your presentation will be repeated and discussed for months with individuals you may not have met.

When your message is clear, concise, and focused on the prospect’s needs or opportunities, you have their attention. Everyone on the presentation team must deliver a consistent message and be well rehearsed.

Your presentation should feature shorter sentences, with only one idea in each, and all language must be specific. A question I often ask my clients is, “What do you mean by ‘thing?'” Record your rehearsals, and watch them. How often do you hear “kind of” and “stuff” or “tons” (when the speaker is not talking about weight). Specificity builds credibility.

What do poor sales presentations really cost? Find out in this short video from FrippVT:

Fripp Virtual Training, FrippVTIf you and your sales team are losing out because of poor presentation skills, why not get the help you need on your own schedule? Become a great speaker easily, conveniently, and quickly with Fripp Virtual Training. Take a trial now:

For 20 years I have hired Patricia Fripp to train and coach sales teams with amazing success. FrippVT, in combination with in-person training and coaching, is an unbeatable combination.
– Greg Stivers, Senior Vice President, Client Development, Concur

More to Help You Make Your Sales Presentations Clear, Concise & Focused on Your Prospect’s Needs

Just a few of the many complimentary resources on

Executive Speech Coach and Hall of Fame Keynote Speaker Patricia Fripp works with individuals and companies who realize that powerful, persuasive presentation skills give them a competitive edge.