I was sitting across the desk from the brilliant president of a $2 billion software company…and I was about to tell him, “Sir, at this point, your speech is getting boring.” This was a problem, because as I often say, “An audience will forgive you for anything except being boring.” Now step back, and let’s […]

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5. We bring our characters to life through some of the verbs we use.
Fred casually sauntered into the boss’s office VS Fred rushed breathless into the boss’s office. Please note I am taking a lesson from the brilliant Mark Brown who taught us in a recent EDGE lesson about the importance of adjectives and adverbs.

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This is a great technique to be understood. If your goal is to sound clear, concise, and credible this advice is invaluable. Nothing can turn your audience or prospect off faster… … than using fat words when they’re hungry for skinny ones. Or vice versa. I learned this exciting concept… … from Dr. David Palmer, […]

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