Behind the Scenes with a Presidential Speechwriter: Insights from Terry Szuplat
Recently, at the Professional Speechwriters World Conference, I had the pleasure of attending a half-day seminar delivered by Terry Szuplat, author of Say It Well: Find Your Voice, Speak Your Mind, Inspire Any Audience. As a speechwriter for President Obama, Terry...As a Speaker Do You Enjoy the Luxury of Being Remembered and Repeated?
Your Soundbite Statement, AKA Your Foundational Phrase Within your stories is a foundational phrase. This short sentence gets your point across or summarizes your story. It adds clarity so that your audience grasps your message easily. These phrases are both memorable...

