Speeches and sales presentations are not memorable without fascinating stories. I want you to upgrade the caliber of your stories. Practice telling stories. Utilize what I call the “Hollywood Model” – character, dialogue, and dramatic lesson learned; which is, of course, that doing business with you is the best way to go.

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Use Fewer Words First let’s learn what Jerry Seinfield says – because after all if you can learn from a marquee comedian who gets millions of dollars a year, well, it’s going to help with your sales. Jerry said, “I will take an hour to edit an eight-word sentence down to five.” Now in his […]

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When we frequently deliver sales conversations and presentations, or deliver more formal presentations, we are reinforcing what we do well…and what could be less effective or distracting. The way for us to improve is to understand what we naturally do well. Understand why, name the technique so that we can repeat it under pressure and teach others; discover what we do that is distracting and replace it with a better, more productive habit.

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• Bottom Line: Everything else being equal, you’re way ahead of any other speaker or sales professional when your audience of one or one thousand relates to you, likes you, and trusts you. Remember, they must first trust you before they can trust the message.

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