It is your obligation and responsibility not to let them forget you. We all know reselling your satisfied customers is easier than finding new ones. However, you are failing your customers if they don’t see how you can serve them differently than they first engaged with you. Never assume that customers, clients, and prospects know […]

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Imagine, you’ve done all the work to prepare and rehearse a major presentation and at the last minute you’re told, “I’m so sorry, but we’re short on time. Can you give us the five-minute version?” Is it possible to shorten a presentation without losing all of your impact? Yes. Don’t panic. After all, a sound […]

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When you’re an engineer presenting at a user meeting or customer conference, you are the expert on the topic you plan to deliver to your customers. Remember, your audience does not want to know everything you know; they just need to know about the subject of your presentation. You can connect with your audience, regardless […]

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Subtle changes will make a tremendous difference Both in your public speaking and writing. Here are a few of my inside secrets on editing to ensure that your presentation is a success. A “pithy” presentation is “to the point” and “forcefully expressive.”  That’s powerful.  The word “edit” is commonly misused as a synonym for “delete.” […]

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What Do You Really Mean? Every day in my role as an executive speech coach and the creator of FrippVT, I always say, “Specificity builds credibility.” I listen to intelligent engineers, experienced leaders, and true experts in every field and find that too many are sloppy speakers. If you want to build your credibility, listen […]

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Selling to large enterprises can be complex, but your sales presentation does not have to be. You are often speaking to the audience of your audience. In other words, your presentation will be repeated and discussed for months with individuals you may not have met. When your message is clear, concise, and focused on the […]

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