To win your audience’s heart and mind, it’s essential to forge an emotional bond right from the beginning of your presentation. However, what does that really mean, and how do you execute it effectively?
Case Study: Changing the Point of View 
During one of my training sessions, Stephen, who has lived with deafness since birth, took center stage. He recited his opening lines, sharing factual aspects of his life from his experience. While the audience was sympathetic, the connection was missing. And worse, he was missing an opportunity to deeply engage his audience.
That’s when I intervened and encouraged him to share the story from his parents’ viewpoint. Stephen took the stage again and said, “Imagine my parents’ hearts sinking as the doctor walked in and said, “I’m sorry to tell you this, but your beautiful boy is deaf.” The room changed. People connected emotionally. Why? Because everyone could relate to a moment that alters the course of your life, regardless of whether they were parents themselves.
The Importance of Audience-Centric Language
Nobody cares about what a speaker plans or wishes to accomplish. Your audience is invested in what’s relevant to them. Ditch the “I am going to” or “I want to” phrases. Use you-focused language instead. For example, instead of saying, “I’m going to discuss,” say, “In the next 45 minutes, you will discover four specific strategies to transform your organization.”
Record, Review, Revise
I often recommend you record your presentation and have it transcribed. This isn’t just about catching “ums” and “ahs”. It’s about ensuring that your message remains focused and relatable. After all, what you think you’re saying and what you’re actually saying can diverge. And it often takes an external perspective, like in Stephen’s case, to align them.
During my presentation skills sessions, interaction is key. I invited Stephen up not merely to give him suggestions, and instead to demonstrate how a shift in perspective can dramatically enhance the impact of a presentation. When you invite objective evaluations of your presentation you can look at your presentation from the audience’s standpoint. It can make the difference between a polite applause and a standing ovation.
Final Thought
If your message must be memorable, your presentation powerful, and your sales successful, a shift in perspective and interactive coaching can be the game changers you need.
For more insights on powerful, persuasive presentations, visit my website and explore my Special Reports tailored to elevate your speaking skills.
If you want a conversation about how I can help you, let’s talk.
