Everyone is Situationally Shy All Association meetings and Hospitality Industry events are promoted as the perfect format to make new contacts and develop potential business relationships. I never stop being amazed at how many talented and well-educated people often do not know how to maximize these events. Here are two easy ways you can help […]

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David Garfinkel is well-known as the “World’s Greatest Copywriting Coach.” When I asked David if he would give us 10 copywriting tips, here’s what he told me: Write your headline from your prospect’s point of view, not your own. It’s amazing how many business people forget to look at their products and services from the […]

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