Executive Presentations Need to Sound Original and Thoughtful

Patricia Fripp, CSP, CPAE - Hall of Fame Keynote Speaker & Executive Speech Coach
Patricia Fripp, CSP, CPAE – Hall of Fame Keynote Speaker & Executive Speech Coach

Frequently I am asked if executives should dumb down their communications. No, not necessarily. The Patricia Fripp suggestion is to speak conversationally. If you would use that word or phrase at the dinner table, or in your boardroom include it in your speech or conversation. However, you must also consider whether you sound original and thoughtful.

Phrases and words that are redundant and overused should be banished; whether you’re writing or speaking, these will weaken your message and cause your audience to tune out. Knowing you should avoid well-worn jargon is the easy part; incorporating this into your daily life is tougher.

Here are 11 of the worst culprits in corporate communications shared in a Ragan Communications newsletter with replacement suggestions for each one. Do your best to remove these from your writing and speaking. It will become easier when you know what to replace them with. Why not print this list?

1. utilize ➙ use, show, fill, take, apply, push, work

2. end-user ➙ client, customer, audience, shopper, buyer

3. synergy ➙ team, powerful, effective, stronger, more, together

4. mission-critical ➙ main, big, major, central, chief, crucial

5. win/win ➙ good, smart, strong, clear, sound, skillful

Becky Gaylord
Becky Gaylord, of Gaylord LLC Consulting

6. value-added ➙ worthwhile, effective, better, helpful, ahead

7. ideate ➙ create, think, craft, whir, plan, test, solve

8. operationalize ➙ make, do, put, carry, finish, use, see, work

9. scalable ➙ grow, expand, wide, more, big, spread, include

10. deliverables ➙ results, value, outcome, change, effect

11. outside the box ➙ different, bold, striking, unique, brave, exciting

This list comes from Becky Gaylord from Gaylord LLC Consulting. Thank you Becky!

Fripp Virtual Training, FrippVTFripp Virtual Training is a state-of-the-art web-based training platform that emulates live training and coaching. It is almost as if Presentation Expert and Executive Speech Coach, Patricia Fripp were sitting in front of you. FrippVT is designed to be immediately engaging and makes it fun to learn. If you are a novice presenter or a seasoned professional, you will find the content both practical and relevant.

Sign up for your complimentary trial and discover how FrippVT can transform you and your team. Take advantage of our free trial.

Executive Speech Coach and Hall of Fame Keynote Speaker Patricia Fripp works with individuals and companies who realize that powerful, persuasive presentation skills give them a competitive edge.