There are many life lessons we can learn from movie stars and Hollywood. Be willing to pay your dues. My friend Scott McKain used to review films for WISH-TV in Indianapolis where he lives. He insists that one of the nicest guys in Hollywood is John Travolta. Two decades ago, Travolta seemed to be a […]
Read More...How You Can Get an Extra Edge at Networking Events
Everyone is Situationally Shy All Association meetings and Hospitality Industry events are promoted as the perfect format to make new contacts and develop potential business relationships. I never stop being amazed at how many talented and well-educated people often do not know how to maximize these events. Here are two easy ways you can help […]
Read More...10 Tips to Make Your Copy Get Results with “Killer Copy Tactics”
David Garfinkel is well-known as the “World’s Greatest Copywriting Coach.” When I asked David if he would give us 10 copywriting tips, here’s what he told me: Write your headline from your prospect’s point of view, not your own. It’s amazing how many business people forget to look at their products and services from the […]
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