It is not your client’s job to remember you. It is your obligation and responsibility to make sure you’re unforgettable.
My clients tell me my advice is practical and easy to immediately implement. Just like this one simple, powerful, and often overlooked suggestion. This is a great action step you can take today…
Call your five best clients – those whom you currently use as references. Even if you leave a voicemail, say, “Bob, I never get tired of telling the story about how we ________ . (Fill in the name of an important project you worked on together.) Would you mind telling me in your words what your experience was? Did we reach or exceed your expectations? Did we come in under budget? With your permission I’d like to make an appointment and record your comments. Can I use you as an example in my sales presentations? Let me know when we can talk.”
Your satisfied clients are not going to mind. In fact, they’d probably be flattered to be featured in your sales presentations, and you will be amazed at how eloquent they are. Most likely they will be more complimentary and come up with better phrases and rave reviews than you can remember or reconstruct. In your stories you will have the actual dialogue of what they’re saying about you. You might even be able to get all the information from comments you have on your website or in letters. Make sure you have specifics.
Still shy about asking? Here is a bonus: The very fact that you are calling will often remind them they need more of your services. This is a “twofer”: You update your stories with fresh material, and set up an opportunity for more business… just by picking up the phone!
If you message must be unforgettable, your presentation persuasive, and your sale successful I can help!
Don’t lose out on sales because of poor presentation skills. Get the expert training you need on your own schedule. Become a great speaker easily, conveniently, and quickly with FrippVT. Take a trial now and get three free chapters on Stories, Openings, and Sales: http://frippvt.com
“In my 12 years in sales and marketing, you are the most dynamic, charismatic, and knowledgeable sales presentation trainer and executive speech coach that I know. After your presentation skills training, both my sales and technical support team are closing more sales!”
– Bill Lewis, Director of Sales and Marketing, North America, Unitech America, Inc.
Executive Speech Coach and Hall of Fame Keynote Speaker Patricia Fripp works with individuals and companies who realize that powerful, persuasive presentation skills give them a competitive edge.
