When preparing for a presentation, most speakers focus on their content and slides. That’s important—but it’s not enough. The real question you must ask yourself is: Who is my audience, and why should they care? Your content may be brilliant, but your impact depends on the relationship you build with your listeners. Do they feel […]
Read More...If Your Goal Is to Be Persuasive, Remember to Use the Irresistible
Nobody Can Resist a Good Story Well Told One of my favorite assignments is to work with sales teams and help them use stories to drive more sales. It amuses me to ask them, “Have you ever noticed that it seems as if our prospects are often trained to resist our sales presentations?” However, it […]
Read More...Want to Captivate an Audience – Expert Advice
Every speaker wants to captivate their various audiences. If that is your goal, find and perfect your own stories. Stories create an emotional bond with your audience. We all know stories make a speech, sales presentation, or staff training more interesting. Some of the best stories for your presentations are those you select from your […]
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