Practice Makes Perfect – Or Does it? I’m a believer in learning through repetition and reinforcement. However, as we practice and rehearse our presentations we need to ask ourselves, “Am I practicing to improve or to reinforce bad habits?” The reality is that we are doing both. You’re familiar with the expression, “Practice makes perfect.” […]
Read More...Success Stories – What Happens When You Market to Competitors?
Before we look at what we say to convince any prospect to do business with us, we need to remind ourselves of the amount of preparation that goes into getting the appointment. What is lost if we do not take the opportunity as seriously as we should? Listen to a short segment from my online […]
Read More...It is Not Your Customer’s Responsibility to Remember You
It is your obligation and responsibility not to let them forget you. We all know reselling your satisfied customers is easier than finding new ones. However, you are failing your customers if they don’t see how you can serve them differently than they first engaged with you. Never assume that customers, clients, and prospects know […]
Read More...How to Relax for Your Presentation
Is fear of death really second only to fear of public speaking? Maybe you can relate? A presentation is the most cost-effective way to generate interest in your services, products, expertise, or organization. Consider, how many contacts, clients, buyers you might capture with a 20-minute talk? If the thought of a great outcome isn’t enough […]
Read More...The One Secret of How to Create a Powerful Presentation
There is no one secret to a powerful presentation, but if there were, it would be this – your subject must be interesting to your audience. If your audience doesn’t know whether they’re interested in your subject, how do you get them to connect with it?
Read More...Verbs Matter – The Right Verbs Make Your Presentation Powerful
Action Verbs Make Your Presentations Powerful Do not underestimate the power of verbs.
Read More...Make The Most of Your Opportunities with Impact Phrases
Great communicators are remembered and repeated. To make your message more memorable, pay close attention to how you order your words and phrases, even within a single sentence. Thoughtful choices in word order, give you the opportunity to highlight your most significant information and deliver this as “impact phrases.” Audiences engage when we present information […]
Read More...How to Shorten Your Presentation without Losing Impact
Imagine, you’ve done all the work to prepare and rehearse a major presentation and at the last minute you’re told, “I’m so sorry, but we’re short on time. Can you give us the five-minute version?” Is it possible to shorten a presentation without losing all of your impact? Yes. Don’t panic. After all, a sound […]
Read More...How to Make Your Presentation “Stick” – Tell Authentic Stories
How often have you heard a great presentation where you left energized and enthusiastic, only to get sidewalk amnesia? You forget why you were inspired. By the time you hit the car, the speaker’s message – and your excitement – is lost. Have you delivered a presentation like that? An unforgettable presentation is “sticky.” It […]
Read More...For Engineers – How to Speak Effectively at Customer Conferences
When you’re an engineer presenting at a user meeting or customer conference, you are the expert on the topic you plan to deliver to your customers. Remember, your audience does not want to know everything you know; they just need to know about the subject of your presentation. You can connect with your audience, regardless […]
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