Science reveals that buyers make decisions based on strategic, incremental commitments. How can sales professionals sell in a way that inspires these commitments? David Hoffeld, author of The Science of Selling, was recently my guest on FrippVT Sales Series. Enjoy this excerpt from David’s book, explaining a mental shortcut the brain makes when forming judgments and […]
Read More...Make More Sales with the Science of Selling
Single-Option Aversion by David Hoffeld Does the number of product options presented impact whether or not a purchase will be made? This was the question that behavioral scientist Daniel Mochon sought to answer. His research, which was published in the Journal of Consumer Research, determined that the number of product options did heavily influence buying […]
Read More...Do You Know How to Keep A Remote Audience Engaged?
Ambitious individuals realize that powerful and persuasive business communication skills are critical to success. Ever-evolving technology and shrinking travel budgets make face-to-face meetings increasingly rare. Our latest communications challenge is to deliver effective business presentations remotely.
Read More...Millennials – How to Do Well in A Sharing Economy
By the year 2020, 70 percent of the workforce will be millennials. Bestselling author Michael Nick and I recently enjoyed a wonderful conversation with hundreds of our friends! Michael’s books include ROI Selling, Why Johnny Can’t Sell, and The Key to the C-Suite. His latest book, Adapt or Fail, focuses on how Millennials are changing […]
Read More...How to Make The Most of Millennials on Your Team
Statistically, the majority of college grads will end up in sales career. As a business leader or sales manager, do you know how to make the most of the emerging workforce? Bestselling author Michael Nick and I recently joined forces for the FrippVT Web Event, Millennials – Bridging the Generation Gap. I share Michael’s insights […]
Read More...How to Connect on LinkedIn People Want Conversation
As a business owner or professional, you’re probably already on LinkedIn. You’ve got connections, but do you know how to connect in a way that gets you results? As part of my FrippVT Sales Series, I recently spoke with marketing and branding expert Melanie DePaoli on How to Build a LinkedIn Strategy for Success. Enjoy […]
Read More...An Expert Explains How to Structure Your Presentation
To Advance Your Career You Must Know This When you are a professional, you know that in order to advance in your career and boost your income, good presentation skills can make the difference between stagnation and success. When your message is memorable, your communication clear, and your presentation powerful you will position yourself for […]
Read More...How to Find Content for Your Speech – FrippVT
How do you find content for your speech or presentation? A treasure trove of content is waiting to be discovered in your everyday personal or professional life. Your own experiences, even if they seem “ordinary” to you, can be a great source of relatable, entertaining and authentic content. Consider how you might incorporate stories you’re […]
Read More...To Be Competitive, Learn How to Use The Right Language
Every sales presentation or conversation is a missed or captured opportunity. If you sound the same as everyone else, you have no advantage. When you learn how to use the right language, in a more effective way, you enjoy a competitive edge and get results. Enjoy this video sample from FrippVT on improving your sales […]
Read More...How to Increase Sales by Asking Great Questions
To be powerful and persuasive, keep your sales conversations focused on your clients’ concerns – not on the product or service you provide. Ask the right questions to understand your clients’ concerns. Don Hutson explains how here – plus, enjoy this FrippVT Sales Series video of the two of us discussing how to get amazing […]
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