By Patricia Fripp
There is an old saying, “If you build a better mouse trap people will beat a path to your door.”
That might have been true once but it is not true now. Having the best product or service does not automatically guarantee your success. That is because of a lesson I learned from one of my bosses, Jay Severing. Jay Severing was the Hollywood hair stylist. He said Patricia we only have one gimmick, the best haircut in town. It wasn’t what he said that I found so fascinating but it is who he said it to, Time Magazine, Newsweek, and Playboy Magazine when no one else was talking about men’s hairstyle.
I realized as a young woman that people do business with people they know. People do business with people who do business with them. People do business with people their friends talk about and people do business with people they read about.
Now every time Jay spoke to a magazine or a newspaper he had new clients. Now with the internet, what are you doing to have your press releases, a well optimized website, your articles and newsletters so people can read about you?
People do business with people they know in different formats. Make sure they can’t forget you.
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