You are competing for a major contract. All of the companies the being considered have great reputations, stellar client lists, and similar pricing structures. How do you craft and deliver your sales presentation to stand out as the clear choice amidst the competition? Here are some do’s and don’ts to be aware of:
Read More...There Are No Shortcuts to Effective Sales Conversations
If a potential client is willing to engage initial conversation, they have an underlying reason to consider your product or service. Sales conversations are most effective when they are focused on your client’s concerns – not the product or service you provide. There are no shortcuts to effective sales conversations. Always take the time to understand […]
Read More...Use Outstanding Presentation Techniques to Improve Your Videos
My friend Pat Ferdinandi is a video strategist who helps individuals and organizations demonstrate their value and establish client trust through video. More than one billion unique users visit YouTube each month. Whether your videos are posted to YouTube or created exclusively for is specific clients, video is one of the most effective ways you […]
Read More...Inside Secrets of Powerful Persuasive Sales Presentations
Discover the strategies behind effective sales presentations, as I share the Inside Secrets of Powerful Persuasive Sales Presentations. Presentation skills are critical, because being perceived as a dynamic, inspiring, and persuasive communicator is no longer just a nice skill to have. It is a necessity that can mean the difference between business and career life […]
Read More...Harness The Power of Third-Party Endorsements
A third-party endorsement is alchemy of sorts, taking hours of conversation and interaction and condensing it into a couple of sentences. You cannot and must not lie when sharing third-party endorsement client stories, but you can condense a conversation. You can even dramatize an endorsement story as long as it is authentic and emotionally true. […]
Read More...Are You Insulting Your Prospects?
Successful sales conversations are always focused on your potential client’s problem, goal, or challenge – NOT on your product or the service you provide. Never presume you can meet a prospect’s needs before you have invited them to tell you what their needs actually are. My friend, sales expert and sales coach, Scott Plum shares […]
Read More...Effective Sales Presentations Are All About “You”
Successful sales presentations are always you-focused. For example, let’s take this sample opening – a sales manager pitching an association to host their annual conference at his hotel – and break it down. “In the next eight minutes, you will decide the best choice you can make for your association and your members is to […]
Read More...Build Your Business by Being Remembered
Our goal in sales presentations is to have our key ideas remembered and repeated. Say, for example, you are pitching a large project, and you represent just one of several bidding companies. Realistically, the prospect is not going to give you a yes or no answer when you are in the meeting, whether you are […]
Read More...Advice on Improving Sales
Life is a series of sales situations, and the answer is always “no” if you don’t ask. Even Wayne Gretzky, the legendary hockey player agrees – “You miss 100% of the shots you don’t take.” There are, however, two additional parts of the equation. The first is this: The real sale comes after the sale, […]
Read More...Story Strategy to Improve Your Sales Presentations – Part 2
In the first part of this series of story strategies for sales presentations, we walked through the first formula for a good story well told: Situation, Solution, Success. This second formula will help you learn how to create a story your potential buyers can relate to. Whenever you are telling a story to a prospect, […]
Read More...
