The Fifteen Most Common Publicity Mistakes Businesses Make By Patricia Fripp’s PR agent Pam Lontos As a business owner, you probably know that publicity is important to your success. But many businesses (and maybe you’re one of them) make crucial mistakes in their publicity campaigns. While some of the mistakes are more detrimental than others, […]

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Q. When did you first start speaking? How long until speaking became your full-time job?
In 1976, when I was San Francisco’s #1 men’s hairstylist, I started delivering seminars to hairstylists for a hair product company called Markham. Through recommendations from my executive clients, Rotary Clubs and men’s breakfast clubs invited me to speak. Afterwards, the audience members often came into my salon. I quickly realized that this was an inexpensive way to promote my business.

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Gail was the Association Executive when I was president of the National Speakers Association. We planned the board meetings ahead of time at a health spa in Palm Springs. We would exercise in the morning, plan in the afternoon. The tough job for an Association Exec is that they have a new president every year, […]

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Every speaker wants to captivate their various audiences. If that is your goal, find and perfect your own stories. Stories create an emotional bond with your audience. We all know stories make a speech, sales presentation, or staff training more interesting.  Some of the best stories for your presentations are those you select from your […]

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This is a great technique to be understood. If your goal is to sound clear, concise, and credible this advice is invaluable. Nothing can turn your audience or prospect off faster… … than using fat words when they’re hungry for skinny ones. Or vice versa. I learned this exciting concept… … from Dr. David Palmer, […]

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