“Patricia, what is the biggest mistake sales professionals make?” I was recently asked this in an interview. My answer? Not rehearsing. I expected to hear, “We lock the presentation team in the board room for a week. We go over our parts, video, and review. Then we bring in at least five different audiences of […]
Read More...Why Video Matters & How to Make It Work for You
With current technology, you might not be surprised at how often I’m asked, “How do you use video in your business?” As often and in as many ways as possible! We have a green screen, professional lighting, and great recording equipment, and my assistant has become highly proficient at adding backgrounds, images, and branding. This […]
Read More...Do You Know How to Keep Your Audience Interested?
Is Your Speech as Good as a Movie? Do you vary your scenes? The biggest enemy of a speaker, no matter how exceptional, is sameness or lack of variety. Each time you move from story to story or example to example, you create a scene change and keep your audience interested. Early in every movie, […]
Read More...Make Your Presentation a Success – Is Your Message Clear?
What’s your message? Legendary Hollywood producer Sam Goldwyn was quoted as saying, “If I want to send a message, I’ll send a telegram.” Yet, great films and good speeches do have a message. Some recent movies consist mainly of CGI explosions and chase scenes. They’re exciting, but at the end, the audience is usually left […]
Read More...How Can You Grab Your Audience? Expert Advice
Do you know how to grab your audience? The first thirty seconds of your presentation are critical, like the first page of a book or first seconds of a TV show or film. If you don’t make an impact and hint at more to come, you lose your audience. Good movies, TV shows, and books, […]
Read More...Why Stories Matter & How to Use Them to Your Advantage
What is your story? What makes a great book, play, or movie? Exactly the same thing that makes a good speech – a great story! Long after we’ve forgotten the specific details, we still remember the stories and the messages that touched us. They become part of our lives and our culture. Use stories to […]
Read More...How to Stay Clear, Concise & Focused on Your Prospect’s Needs
Selling to large enterprises can be complex, but your sales presentation does not have to be. You are often speaking to the audience of your audience. In other words, your presentation will be repeated and discussed for months with individuals you may not have met. When your message is clear, concise, and focused on the […]
Read More...Want to Connect with Every Audience, Every Time? You Need To
I am often asked, “How can I be confident that I’m connecting with my audience?” The answer is, “Make an emotional connection.” Whether you speak at a boardroom table or in a vast auditorium, your goal must be to connect emotionally with your audience. Emotional connection is key to ensuring your message is heard. Here […]
Read More...Conquer Professional Speaking to Amplify Your Coaching Business
What would it mean to you if you could Amplify Your Coaching Business? If every time you presented to a client you were powerfully persuasive, clearly concise, and capable of inspiring your clients to take action? What would it mean to your business if you could land multiple clients from a single presentation? The more […]
Read More...So You Are Nervous About Your Upcoming Speech?
Perhaps you can relate to this situation: “Hi, Fripp! Next week I’m invited to deliver a speech to a 500-person audience, and it’s been six months since I’ve spoken in public. What are your suggestions to help me be less nervous?” No matter how seasoned you are, it’s still natural to feel some apprehension at […]
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