Why Brilliant Technical Experts Need Help Before High-Stakes Presentations

Why Brilliant Technical Experts Need Help Before High-Stakes Presentations

It never ceases to amaze me how many highly intelligent, accomplished professionals underestimate one critical truth: expertise does not automatically translate into persuasive communication. You may be a brilliant engineer, analyst, or executive. You may have spent...
How I Turned One Executive Conversation into Six Clients

How I Turned One Executive Conversation into Six Clients

Several years ago, after a presentation to professional speechwriters, John, the head of corporate communications at a large technology company, walked over and said, “I am going to set up a conversation with my boss, an executive with a Fortune 500 company. He is a...