I always say, “There’s no point in going anywhere if people don’t remember you were there.” Being memorable is key to effective networking, persuasive sales conversations, and powerful presentations. You can make yourself more memorable by building emotional connections and using “you-focused” language in all of your communications – and by cultivating your natural charisma. 

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Leverage Your Time When Getting Publicity! Three Important Steps For Maximum Impact by Russell Trahan, President of PR/PR Many times I speak to potential clients who think “Oh, I know I’ll be rich and famous if only I can get into ‘X’ magazine or newspaper!” Remembering up front that it takes more than being a […]

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If you are a financial advisor with the goal of developing your business, you must realize the importance of good communication skills. We invite you to Make 2015 Your Best Year Ever, a virtual meeting which, we promise, will give you ideas, techniques, and specific language to improve your one-on-one conversations with prospects and your […]

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My friend Pat Ferdinandi is a video strategist who helps individuals and organizations demonstrate their value and establish client trust through video. More than one billion unique users visit YouTube each month. Whether your videos are posted to YouTube or created exclusively for is specific clients, video is one of the most effective ways you […]

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How Huge Changes in Buying Have Impacted Selling According to Daniel Pink, bestselling author of To Sell is Human, selling and buying has changed more in the last 5 years than it did in the last 100 years!  Unfortunately, most salespeople have NOT adapted to these changes.  What worked well just a few short years […]

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Are you practicing to improve? Or are you inadvertently reinforcing bad habits? Sure, the old adage says that practice makes perfect. But in fact, practice makes permanent. Practice can help you become a better speaker, but it can also make you more comfortable with your public speaking mistakes –  unconscious language or gestures that detract […]

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Does your business headshot do you justice? My friend, corporate communications expert, Rob Biesenbach was there. Rob is both an actor and a professional speaker and combines these disciplines to help executives communicate more persuasively and successfully. Like actors and professional speakers, business professionals must have a business headshot. Is your headshot up-to-date? Or are […]

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In the event of a crisis, your organization might be overwhelmed by the media or by the disaster itself; it could become nearly impossible to provide thoughtful responses and accurate information without a crisis communication plan already in place.  In light of the recent and tragic loss of Malaysia Airlines flight MH370, I share this […]

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