Use technology to enhance your message, not to eclipse it.
Two executives came to me to give a speech about a new product. They spent some time describing it, but their explanations were so complicated that it was challenging for me even to begin to understand what they were selling.
I knew that if I couldn’t “get it” through our conversation, the non-technical audience they were attempting to sell to would not either.
Finally, I asked them, “How will this change how your customers do business? Tell me about the impact this will have on their lives.” At the end of our work together, they walked out with a great speech supported by their PowerPoint slides.
One commented, “What a great process! Usually, we put together 40 PowerPoint slides and then decide what to say in between.” This approach to a presentation can be precisely the problem. The misuse of technology turns speakers into mere readers of slide captions, and personal communication is lost.
Don’t let yourself or your team fall into the trap of using technology as a substitute for communicating directly with audience members. Business and sales presentation audiences want to connect with real people.
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Executive Speech Coach and Hall of Fame Keynote Speaker Patricia Fripp works with those who realize that powerful, persuasive presentation skills give them a competitive edge.
