Your Soundbite Statement, AKA Your Foundational Phrase Within your stories is a foundational phrase. This short sentence gets your point across or summarizes your story. It adds clarity so that your audience grasps your message easily. These phrases are both memorable and easy for you and your audience to remember.
Read More...How to Appreciate Your Life Experiences and Transform Your Speeches
When I talk to my executive speech coaching clients, I always say, “Your life experience is a reservoir of unique experiences and insights.” I love to ask questions that pique my curiosity to help them uncover a treasure trove of content they can weave into their speeches. This approach makes them effective, memorable and authentic. […]
Read More...Let Us Set the Record Straight: Clarifying the 7-38-55 Rule
The famous 7-38-55 Rule from Albert Mehrabian’s research is often misquoted, especially when people try to apply it to public speaking or keynote addresses. Let’s set the record straight. What the 7-38-55 Rule Really Means Mehrabian’s research, from which the 7-38-55 Rule is derived, was actually about a particular kind of communication: situations where a […]
Read More...Are You Overlooking a Powerful Tool to Create Compelling Content?
As a presentation skills expert, I often tell my clients that the best content for their talks comes from unexpected places. Often in fascinating conversations with intriguing people. Engaging in exciting dialogues with diverse individuals is not just a delightful experience; it’s a goldmine for your presentations and personal growth. Conversations are an endless source […]
Read More...Why I Love Open the Mind and Close the Sale and Why You Will Too
Have you noticed some wisdom that has been around for years suddenly becomes relevant, and with a dedicated person behind it, it is brought back to life to influence a new generation? As a seasoned sales presentation expert, I’ve enjoyed dissecting numerous sales books during my career. However, few have left as lasting an impression […]
Read More...If It Were Not a Thing, What Would It Be?
Are you guilty of using lazy language? In my speech coaching sessions, one of the most frequent questions I ask is, “If it were not a thing, what would it be?” For example, one brilliant engineer preparing for his company’s User meeting said, “There are two things people love about…” You guessed it; I asked, […]
Read More...Never Make the Mistake and Overlook the Power of Moments to Reflect
Alan Alda says, “The space between the lines makes a great performance.” Yes, you guessed it. That means you must never underestimate the power of the pause. This is true in acting, speaking, and music. My brother Robert Fripp, the legendary guitarist and one of Rolling Stone magazine’s “100 Greatest Guitarists,” explains, “The music is […]
Read More...Secrets to Help Your Audiences Remember Your Message: Your Phrase That Pays
Every day, we are bombarded with more information than we can remember. Whatever your role, you want your message to be remembered and repeated to others. When we do that, we are speaking to the audience of our audience. In selling, managing, inspiring, leading, training, copywriting, and, in fact, all forms of communication, we must […]
Read More...Do You Know How Your Visual Aids May Harm Your Audience Members?
I help high-tech companies with product launches and customer user conferences to highlight the value of their technology. It is a privilege to assist brilliant technical presenters in better understanding how to talk like real people speaking to real people. Their presentations need to simplify the complexity of technology without ever using the words basic […]
Read More...Unveil the Magic: The Essence to Craft Creative Presentations
How often have you wondered where the magic begins in crafting a presentation that captivates, informs, and inspires? Consider yourself the chemist concocting a potion that will enchant your audience. Let’s dive into the three essential ingredients that transform your presentation from ordinary to extraordinary. The Content: Your Main Ingredient Think of your content as […]
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